Muskaan Wason completed a SWOT analysis for her weekly progress report between May 27th and June 3rd. The SWOT analysis identified the insurance company's strengths as its reputation, customized solutions, technology infrastructure, social products, and global Asian expertise. Weaknesses included less rural penetration and smaller agent network than competitors. Opportunities were in growing rural and urban youth markets. Threats were the global economy, new competitors, and general market competition.
Muskaan Wason completed a SWOT analysis for her weekly progress report between May 27th and June 3rd. The SWOT analysis identified the insurance company's strengths as its reputation, customized solutions, technology infrastructure, social products, and global Asian expertise. Weaknesses included less rural penetration and smaller agent network than competitors. Opportunities were in growing rural and urban youth markets. Threats were the global economy, new competitors, and general market competition.
Muskaan Wason completed a SWOT analysis for her weekly progress report between May 27th and June 3rd. The SWOT analysis identified the insurance company's strengths as its reputation, customized solutions, technology infrastructure, social products, and global Asian expertise. Weaknesses included less rural penetration and smaller agent network than competitors. Opportunities were in growing rural and urban youth markets. Threats were the global economy, new competitors, and general market competition.
Enrollment No. : A3906417486 Programme : BBA General Student Name : Muskaan Wason Faculty Guide : Dr. Neha Gupta Target For The Week : SWOT Analysis Future Work Plans : Questionnaire Filled By The Customers . Of The Company
SWOT ANALYSIS
STRENGTH
1. It is a very renowned insurance company
2. Offers customised insurance solutions for customers 3. State of Art I.T. Infrastructure 4. Products with emphasis on social aspects 5. Global Exposure with Expertise in Asian Markets in over 15 countries
WEAKNESS
1. Less penetration in rural areas
2. Small Agent Strength as compared to competitors 3. Cases of fraud agents have caused problems to the brand OPPORTUNITIES
1. Growing rural market
2. Earning Urban Youth
THREATS
1. Global economic crisis
2. Entry of new NBFC’S in the sector 3. Competition in the market