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WEEKLY PROGRESS REPORT 2

For The Week Commencing : 27th May – 3rd June


Enrollment No. : A3906417486
Programme : BBA General
Student Name : Muskaan Wason
Faculty Guide : Dr. Neha Gupta
Target For The Week : SWOT Analysis
Future Work Plans : Questionnaire Filled By The Customers
. Of The Company

SWOT ANALYSIS

STRENGTH

1. It is a very renowned insurance company


2. Offers customised insurance solutions for customers
3. State of Art I.T. Infrastructure
4. Products with emphasis on social aspects
5. Global Exposure with Expertise in Asian Markets in over 15
countries

WEAKNESS

1. Less penetration in rural areas


2. Small Agent Strength as compared to competitors
3. Cases of fraud agents have caused problems to the brand
OPPORTUNITIES

1. Growing rural market


2. Earning Urban Youth

THREATS

1. Global economic crisis


2. Entry of new NBFC’S in the sector
3. Competition in the market

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