THE PREFACE OF INDITEX ZARA

CASE STUDY

customer profile Inditex continues to implement its

organization
Inditex Zara
garment-tracking system with Bluebird handheld
industry RFID device solution
retail, fashion SPA
application “We were in need of upgrading our mobile computer devices in order to strongly lead our
inventory management,
fast-paced business. Then BLUEBIRD fulfilled Inditex’s technical vision especially in terms
customer engagement
of RFID systems with more proactive manner of team work and innovative solutions. That’s
solution how we’ve achieved the remarkable improvement of accuracy and agility through the
RFR900 RFID readers and EF400
touch mobile computers with Android
BLUEBIRD RFR900 and EF400.”
5.x(Lollipop) Javier Dominguez Blanco, Mobility Director
benefits
●higher customer service standards
● speedy and accurate stock replenish-
ment
● precise and agile garment intake
● more efficient inventory counts

Over 7,000 stores

in 91 markets
worldwide

Challenge
Compared to the six-month industry average, SPA retailers spend a very short time devel-
oping new products and placing them in stores. They launch around 12,000 new designs
each year.
If a design has not sold well within the first week, it is withdrawn from shops. Every item
has to be finished within a few weeks whether it goes further or not. Moreover, today’s
customers who is familiar with smartphones expect a more pleasant shopping experience
and more benefits from mobile brand apps.
On the same note, the Spanish SPA retail giant Inditex is so sensitive about inventory man-
agement and customer engagement. Inditex keenly realized that they needed to catch
up with the fast circulation to stay globally competitive, and help Zara propel technical
investment with regards to business transformation across the board. Furthermore, as a
cheap-chic fashion leader, Zara had to factor in the sleek look of the mobile computers for
customer engagement in stores.

Solution
Bluebird had undergone many field tests with several different mobile devices in the work-
place of ZARA, Spain for a long time. Several tests with RFR900 and EF400 showed
remarkable capacity. These results demonstrate convincingly that Bluebird mobile devices
are more effective and more competitive than other competitors’ models.
As a result, they made the decision to achieve a faster and more accurate store execution
with Bluebird for the differentiated future plan. The Inditex continues to roll out RFID-sup-
ported inventory monitoring systems across its Zara stores worldwide. By 2016, Inditex
01
 THE PREFACE OF INDITEX ZARA
CASE STUDY

aims to deploy powerful mobile devices including RFID readers across all Zara stores. Be-
fore mass deployment, they were looking for a lighter and compact yet faster and more
powerful mobile device. These mobile computers should also deliver an advanced and
trendy look and feel by directly showing information to store visitors.
Bluebird presented the latest RFID solution which consisted of RFR900, RFID readers, and
EF400, touch mobile computers. Inditex Zara was fully satisfied with the Bluebird RFID de-
vice solution. They recognized that Bluebird RFID solutions made a good show like stylish
smartphones and met many business requirements for durability and performance. They
also noted that Bluebird products were much lighter, compact, durable, and easy to use
and won prestigious global design awards such as Red Dot, IDEA and IF.
In addition to these features, from the initialization phase to their maximum working ca-
pacity, Bluebird delivers all the way for enterprise class customization through dedicated
OS support, business application support, TMS, MDM, etc.

Benefit
The SPA fashion industry is so fast and trendy. In order to catch the fast turnover, Inditex
has made the technical leap as a strong bridge to the future. Alongside the wonderful
features of Bluebird RFID readers and mobile devices with the latest Android Lollipop,
Inditex has achieved several tangible results. In terms of inventory management, associ-
ates automatically receive garment intake with agility to backroom, clarity helps associates
accurately count the inventory and also locate and replenish the stock on the sales floor.
On the sales floor; associates help customers find what they are looking for in the store or
in close by stores. They also enable a fast and accurate point of sales process, providing
Bluebird EF400
more benefits and more helpful information.
for Inditex Zara
Inditex has reached the most productive inventory control, agile in-store replenishment,
higher customer satisfaction and more. They have demonstrated the drastic implementa-
tion with Bluebird, which is a representative standard of RFID technology in SPA fashion
industry. Inditex is also planning to implement it across the rest of its brands thereafter.

Bluebird RFID reader – RFR900 + EF400

Bluebird Inc. (Corporate Headquarters)

SEI Tower 12~14F, 39 Eonju-ro 30-gil, Gangnam-gu, Seoul, Korea. Postal#06292
Phone. +82-1577-0778 Fax. +82.2.6499.2242 www.bluebirdcorp.com

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held mobiles. Bluebird logo is registered trademark of Bluebird Inc. Features and specifications are subject to change
without prior notice.
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