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Table Of contents
1. Overview

2. Execution
1. Initial setting up
2. Marketing & Sales
1. Marketing Plan
2. Sales Plan
3. Operations
1. Locations & Facilities
2. Technology
3. Equipment & Tools
4. Milestones & Metrics
1. Milestones Table
2. Key Metrics

3. Executive Summary
1. Opportunity
1. Problem Summary
2. Solution Summary
3. Market Summary
4. Competition
5. Overview
6. Why Us?
2. Expectations
1. Forecast
2. Financial Highlights by Year [chart]
3. Financing Needed
4. Opportunity
1. Problem & Solution
1. Problem Worth Solving
2. Our Solution
2. Target Market
3. Competition
1. Current Alternatives
2. Our Advantages
5. Company
1. Overview
2. Team
1. Management Team
2. Advisors
6. Financial Plan
1. Forecast
1. Key Assumptions
2. Revenue by Month [chart]
3. Expenses by Month [chart]
4. Net Profit (or Loss) by Year [chart]
2. Financing
1. Use of Funds
2. Sources of Funds
3. Statements
1. Projected Profit & Loss
2. Projected Balance Sheet
3. Projected Cash Flow Statement
7. Appendix
1. Monthly Financial Forecasts
2. Additional Documentation
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Overview

The proposed project, online grocery store aims at delivering the best
quality grocery items directly to costumer’s doorstep at competitive
prices. Consumers shall order products from the company’s website
and choose a time slot for the delivery. Payments can be done online
or at the time of delivery.
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Execution
Initial setting up
The project is planned to be executed in a 3 tier process.
A target location is selected for its implementation after which vital
information and particulars in connection with the project regarding
the people in the location, for instance their shopping pattern, eating
habits etc. are studied and the possibility of the business in the
targeted area is analyzed.
A meeting is then held with the retailers and wholesalers of the target
area and an arrangement for supplying goods needed by the
company is made, prior to which both parties discuss their terms and
conditions.
The initial setting up cost is estimated and a suitable launch date for
the initiation of the project is decided.
This is followed by the setting up of logistics.
Online and offline ads looking for labour are published, wherein
willing applicants, who agree to the terms and conditions put forward
by the company are sorted and selected for goods delivery and
management of the website.
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Marketing and sales

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Operations

Locations & Facilities