Welcome to "Create th

Follow the Steps in Yellow. Only enter data/

The blue and pink cells provide additional information
For more information on the BCG Matrix please visit:
Simply type over the grey cells below to quic

Step 1 Enter the Title of Your BCG Matrix

Step 2 Step 3

Enter market share for

Enter the Products to be Mapped the product/brand

1 iPhone 11.70%
2 iPad 23.00%
3 iPod 72.00%
4 iTunes 80.00%
5 Mac PC 10.00%
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Step 7 When finished entering your data above, simply copy th

Step 7

STARS BCG Matrix for …

70.00%

60.00%

50.00%

40.00%

30.00%

20.00%
MARKET GROWTH RATE

10.00%

0.00%

-10.00%

-20.00%

CASH COWS
-30.00%
20.00 2.00 0.20
RELATIVE MARKET SHARE
Welcome to "Create the BCG Matrix"
Follow the Steps in Yellow. Only enter data/information in the Grey cells.
Or you can watch the YouTube video at How to Use Video
www.The BCG Matrix.com Or email: geoff@thebcgmatrix.com
the grey cells below to quickly and easily create the BCG Matrix

BCG Matrix for …

Step 4 DO NOT ENTER Step 5

Enter market share Relative market share Enter the market growth
for their largest will automatically rate %
competitor calculate below
23.70% 0.49 57.00%
18.00% 1.28 11.00%
10.00% 7.20 -20.00%
10.00% 8.00 30.00%
40.00% 0.25 5.00%

ng your data above, simply copy the BCG Matrix below and paste it into your document.
x for … QUESTION MARKS

DOGS
0.20 0.02
ELATIVE MARKET SHARE
gmatrix.com
trix

Step 6
Enter revenue pa

Note: Circle sizes represent revenue size

51,182
8,985
2,689
4,799
6,944

r document.
 To Copy/Paste the Matrix

Click on the very edge of the

matrix to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'

and choose 'bitmap'.