PROJECT MANAGEMENT

SONICA
GROUP OF
INDUSTRIES

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Executive Summary

Mr. (YOUR SIR NAME) who is our instructor for management given project on Sonica
Industry. He cooperates with us very much. We got very useful information from different
sources. Then we use Microsoft word for composing the report.

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Dedicate to our beloved parents and respected teachers, who guide & teach us in every aspect of life.
We are nothing without them. May ALLAH bless them all…

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TABLE OF CONTEXT

Page
Context no#
Introduction 6
Capital Investment 7
Types Of Customer 7
Market Share 8
Number Of Managers 8
No Of Workers 8
Vision Statement 9
Mission Statement 10
Goals 10
Marketing 11
Finance 11
Majour Competiors 11
Swot Analysis 12,13
Orgizational Chart 14
Processing 16
Work Specialization 16
Span Of Control 17
Chain Of Command 17
Departmentalization 18
Centralization Or Decentralization 19
Organization Design And Structure 19
Hr Planning 20
Policies And Benefits 21
Method Of Recruitment And Selection 22
Analysis And Recommendations 23
Conclusion And Recommendations 28
Bibliography 29

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SONICA
A sign of Quality & Durability

HISTORY:
Sonica Plastic industries started its business in 1978 by manufacturing spare parts of Plastic
washing machines on a small scale under the supervision of Muhammad Munawar. But
continuously and gradually this small unit started manufacturing of Plastic Furniture on a large
scale in 2009.Sonica Plastic Industries has its own automatic machinery. This is all achieved by
sharing committed management and experienced employees. Sonica Plastic Industries is now
become a prominent name in Plastic Furniture industry in Pakistan. Sonica Plastic Industries
satisfying hundred of million customers all over Pakistan and abroad too. Today, as we are
witnessing a new era of industrial, economic and commercial advancement, we have developed
all our efforts for the development. In search of excellence, we have invested in the complete
training of our engineers and setup state-of-the-art equipment and now specialize in service and
maintenance of varied Parts of Plastic Furniture. The concluded aspect of our diversified services
is our quality application to achieve the standards set forth by the demands of time and
development. Hence, we are committed and dedicated at all times to be the best at what we do
for our customers and their permanent satisfaction.

MOTOR CYCLE:

Sonica Auto industries started its business in 2001 by manufacturing spare parts of MOTOR
CYCLE on a small scale under the supervision of Muhammad Waqar. But continuously and
gradually this small unit started manufacturing of MOTOR CYCLE on a large scale in
2005.Sonica Auto Industries has its own automatic paint shop, assembling department etc . This
is all achieved by sharing committed management and experienced employees.

ADDRESS:

PLOT# 8-A, St# 2 NEAR PINDI BYPASS, G.T.ROAD, GUJRANWALA.

Tel: +92-55-3893707, 3893895, 3891663
Cell: 0301-8646555 / 03217429000
Fax: +92-055-55-3891684
Email: sonica@gjr.paknet.com.pk
URL: www.sonica.com.pk

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CAPITAL INVESTMENT

In beginning the Sonica has total capital investment is 15m, after few years the Sonica has
expand its business. In copper wire the total capital is 10m.In washing machining the total capital
is 30m.In motorcycle 40m capital. In furniture the total capital is 10m.
Now the total capital of the Sonica group of industries is 90mill.

Copper Wire 10m

Washing Machine 30m
Motor Cycle 40m
Furniture 10m
Total investment 90m

TYPES OF CUSTOMER

B to B production

They can supply all big and small industries following things:
 Copper wire
 Parts of machines
 Parts of Motorcycle

MARKET SHARE

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 The SONICA INDUSTRIES market share is very high because of

 The high production
 Quality production
 High sales
 Export in Afghanistan and Bangladesh

NUMBER OF MANAGERS

In Sonica there are four managers in motor cycle department-four managers in the washing
machine department-four are in copper wire department and again four managers are in plastic
furniture departments. They hired four managers for every department to for the betterment of
their output.

MOTOR CYCLE 4
WASHING MACHINE 4
COPPER WIRE 4
PLASTIC FURNITURE 4
TOTAL 16

NO OF WORKERS

Sonica plastic industries hired 150 workers in washing machines. And they have 150 members in
motor cycle department. Sonica plastic industries hired 50 workers in copper wire division and
get best of their efforts. This industry also owned fan industry and hired 50 workforces to get
output. Sonica plastic industry hired 50 recruits for plastic furniture section. All their employees
are well trained, experienced. They put best of their of efforts to make output more reliable and
durable.

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In Washings Machinating 150

In Motor Cycle 150
In Copper Wire 50
In Fan Industry 50
In Plastic Furniture 50
TOTAL 450

A sign of Quality & Durability

STRATEGIC MANAGEMENT:

Vision Statement

To position ourselves be regional suppliers of quality packaging and tissue products.

To improve on contemporary measures such as, cost, quality, service, speed of delivery and
mobilization.

 Customer satisfaction with high Quality

 Create Trust in all customers
 No labor turnover

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Mission Statement

To Be …

... a market leader by providing quality products and superior service to our customers, while
learning from their feedback to set even higher standards for our products.

... a company that continuously enhances its superior technological competence to provide
innovative solutions to cater to customer needs.

... a company that attracts and retains outstanding people by creating a culture that fosters
openness and innovation, promotes individual growth, and rewards initiative and performance.

... a company which combines its people, technology, management systems, and market
opportunities to achieve profitable growth while providing fair returns to its shareholders.

... a company that endeavors to set the highest standards in corporate ethics in serving the
society.

... a company higher production in Pakistan.

... a company supply all types of parts of machines.

... a company produce all parts of Motor Cycles

GOALS

 Production no1
 In future use all CNC Machines

MARKETING

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In marketing Company focusing an organization's energies and resources on a course of

action which can lead to increased sales and dominance of a targeted market niche. A
marketing strategy combines product development, promotion, distribution, pricing,
relationship management and other elements; identifies the firm's marketing goals, and
explains how they will be achieved, ideally within a stated timeframe.

In each factory marketing department is worked together following are the marketing
strategies:

The company can survey in all market in the world.

Create seminars in all universities in Pakistan.
Distribute questionnaire, in workers and other markets for good decision.

FINANCE

In beginning the Sonica has total capital investment is 15m, after few years the Sonica has
expand its business. In copper wire the total capital is 10m.In washing machining the total capital
is 30m.In motorcycle 40m capital. In furniture the total capital is 10m.
Now the total capital of the Sonica group of industries is 90mill.

MAJOUR COMPETIORS
IN WASHING MACHINES:

 Super Asia
 Stylo

In Motor Cycles:

 Atlas Honda
 Yamaha
 Superasia

In Plastic Furniture:

 Boss
 Citizen

SWOT ANALYSIS
Strength

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Following are the strengths:

 Permanent job. Once an employee, always an employee.

 Old organization.
 Learning is great for fresh graduates.
 Internal systems like internal audit, standard operating procedures are very strong.
 Benefits like further education, financial assistance, provident fund .etc.
 Provides a link between industry and research work like LUMS and LSE.

Weakness

Following are the weakness:

 Slow growth for employees.

 Low payroll.
 Old machinery.
 Strong culture somewhere.
 Theft

Opportunities

Following are the opportunities:

 In Pakistan there is the high production department in Copper wire.

 The Sonica company wires are supply in all over the Pakistan.
 They can replace their machinery to make more efficient production.

Threats

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Following are the threats:

 No diversity, only investing in single industry.

 New company with advance plant and machinery can overcome.
 Mostly raw material is made in Pakistan. Because of Electricity short fall production are
not in proper. In case of some political instability, results can be very drastic.
 They are enjoying the whole market as their clients as there is no any perfect competitor,
so they have a large threat of competitor.

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ORGIZATION STRUCTURE AND DESIGN

ORGIZATIONAL CHART

CEO

DIRECTOR DIRECTOR DIRECTOR DIRECTOR

MANAGERS MANAGERS MANAGERS MANAGERS

PURCHASING PURCHASING PURCHASING PURCHASING

PURCHASING
MERKETING MERKETING MERKETING MERKETING

PURCHASING
PRODUCTION PRODUCTION PRODUCTION PRODUCTION

LABOUR LABOUR LABOUR LABOUR

SELLING SELLING SELLING SELLING

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A sign of Quality & Durability

CHART DETAIL

These are the manarers detail in the orginazation.On the top the Directors name than manager
names.

AQEEL FAISAL SALMAN

ALI RIAZ
AMJAD BASHEER FAROOQ

Tayyab Muqeem Faisal Umair

Bilal Azeem Usman Asad

Raza Amir
Furqan Irfan
Farooq Loan

PROCESSING

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RAW MATERIAL DESIGN

QUANTITY
MANUFACTURING
CONTROL

PACKING

WORK SPECIALIZATION
The Sonica Company can separate all work activities. The company specialization, employees
are isolated and do only a single, tiny, boring job. Organization enlarges jobs or rotate assigned
tasks to provide greater challenges.

SPAN OF CONTROL

In Sonica group of Industry the every manager must handle the all workers and other employees.
They control the all orginazation.The production manager control the all labour.There are more
than 100 workers in every department.

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CHAIN OF COMMAND

Sonica Group of Industry In chain of command the manager must link to the workers so that the
problems are easily handled. Everyone can report to the other so the problems and hurdles are
easily handled. The worker can easily excess to manager. If the problem is tackled the manager
can help the workers.

DEPARTMENTALIZATION

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Yes, as it is a very huge organization, having more than 400 employees and lots of Plant and
equipments valuing in billions of rupees.

There are several departments and each department have many managers under it:

 Business unit manager

 Production manager
 Marketing manager
 Accounts manager
 Planning manager

* There is a General Manager who supervises all the above departments...

Business unit manager

Marketing manager

Production manager

Selling manager

Accounts manager

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CENTRALIZATION OR DECENTRALIZATION

We found there DECENTRALIZATION as the management is involved in planning and

performing actions. They equally participate in the meetings and have full rights of interfering in
organization’s planning and implementing.

ORGANIZATION DESIGN AND STRUCTURE

It is a Mechanistic organization as there are different departments for different tasks like
printing, sorting, marketing etc.

So the employees there are highly specialized.

There is clarity in chain of command.

It is highly formalized.

But it has also some aspects of Organic organization like wide span of control.

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HUMAN RESOURCE MANAGEMENT

HR PLANNING

People are heart of any organization. It’s not the machinery, the money or the structure that is
important. It is the people. The company’s main asset is its people. Many organizations
acknowledged the important role that employees play in organization success.

Sonica Group of industries uses four basic components for HR planning:

1. Acquisition – Manpower planning to recruit right personnel for the right position at the
right time.
2. Training – Training is the process in the employee lifecycle.
3. Maintenance – This is an ongoing process again which ensure company health during
difficult times.
4. Motivation – Motivating the morale of employees is a very delicate job and HR has to
accomplish it.

METHOD OF SELECTING

Once organization get pool of candidates, the next step Is the selection of candidates. Selection
is the process of screening job applicants to ensure that the most appropriate candidates are
hired.

In citizen, once candidates apply for jobs and send their job application and CV, according to
their need they call candidates for interview. In citizen employees are selected by giving
interviews to directors.

After getting interview from candidates, citizen filter suitable candidates and again they call
selected candidates for final interview and select from these.

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HUMAN RESOURCE PLANNING CHART

Call for Call for

interviews interview

Suitable candidate
Recruitment Selection hire on job

POLICIES AND BENEFITS

Your job is an important part of your life, and to do it well, you need an appropriate environment
for your mind as well as your body. We like to make sure that you do: our corporate culture
emphasizes people, and the need to satisfy their potential.

The attractiveness of any company's corporate environment can be gauged by the employees it
hires and retains. An impressive 42% of our employees have been with us for more than 10
years, and almost 26% for more than 20. This is just one of the reasons why you would consider
Packages as a prospective employer.

Another is the technical excellence of our employees. 33% of our employees working as
technical personnel have a bachelors or advanced degree. We take pride in the diversity of our
staff, with chartered accountants, MBAs, engineers and even qualified lawyers on board.

For us, the resources running Packages are not the machines, but the people. We do not seek
employees. We seek people who will think, feel, express themselves, learn, teach, and grow with
us. Their growth is the company's growth. That's how personal it is, for us. We have designed an
impressive range of facilities and services to free our people from worries and allow them
personal and professional freedom. These are just a few of the benefits we provide for employee
welfare:

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 Bonus - A cash bonus is paid annually to the employees.

 Conveyance Allowance - This is also paid to all employees. Employees are also offered
the option of buying vehicles at reduced prices.
 House rent allowance - This is paid to all employees as a hefty percentage of their basic
salaries.
 Employees' Old Age Benefit Scheme - The company contributes a percentage of
workers' wages towards this government scheme, which ensures a reasonable pension on
retirement.
 Subsidized Food - The Company has extensive cafeteria facilities which serve breakfast,
lunch and dinner to all employees at highly subsidized rates.
 Employees' Children Education - The Company pays an education cuss to the
government to ensure free education up to high school level of at least one child of each
employee, subject to rules and regulations.

METHOD OF RECRUITMENT AND SELECTION

The employee selection process which includes interviews,tests,backgrounds,checks and so forth

should be viewed as an opportunity to learn about individual’s level of moral development, locus
of control, ego strength and personal views. But even a carefully designed selection process is
not fool proof.eve number the best circumstances, individuals with questionable standards of
right and wrong may be hired. However, this should not be a problem if other ethics controls are
in place. Recruitment is the process of locating, identifying, and attracting capable applicants.
Some organizations have interesting way to finding employees

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ANALYSIS AND RECOMMENDATIONS

Mission

A statement of the purpose of an organization.

ANALYSIS The Sonica purpose to improve on contemporary measures such as, cost, quality,
service, speed of delivery and mobilization.

GOALS

A goal or objective is a projected computation of affairs that a person or a system plans or

intends to achieve—a personal or organizational desired.

ANALYSIS The company objective production no1

In future use all CNC Machines.

SWAT ANALYSIS

STRENGTH

Any activities the organization does well or any unique resource that it has.

ANALYSIS The company is unique because permanent job. Once an employee, always an
employee. Old organization. Learning is great for fresh graduates. Internal systems like
internal audit, standard operating procedures are very strong. Benefits like further education,
financial assistance, and provident fund .etc.Provides a link between industry and research
work like LUMS and LSE.

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WEAKNESS

Activities the organization does not do well or resources it needs but does not possess.

ANALYSIS The Sonica industry slows growth for employees. Low payroll. Old machinery.
Strong culture somewhere. These are the problems that can face the company.

OPPORTUNITIES

Positive trends in external environment factors

ANALYSIS In Pakistan there is the high production department in Copper wire. The Sonica
company wires are supply in all over the Pakistan. They can replace their machinery to make
more efficient production.

THREATS

Negative trends in external environmental factors

ANALYSIS No diversity, only investing in single industry. New company with advance plant
and machinery can overcome. Mostly raw material is made in Pakistan. Because of Electricity
short fall production are not in proper. In case of some political instability, results can be very
drastic. They are enjoying the whole market as their clients as there is no any perfect competitor,
so they have a large threat of competitor.

ORGINATIOANL CHART

A Chart That Shows the Arrangement of Jobs

RECOMMENDATION The Sonica company chart shows the arrangement of jobs like
production manager, selling etc...The company should manage the all departments so easily
show in all the documents.

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WORK SPECIALIZATION

Dividing work activities into separate job tasks

RECOMMENDATION The company specialization, employees are isolated and do only a

single, tiny, boring job. Organization enlarges jobs or rotate assigned tasks to provide greater
challenges. The Sonica Company can separate all work activities. The company must allocate all
matters, so the employees can not feel disagree.

DEPARTMENTALIZATION

The company has following managers:

Business unit manager

Production manager
Marketing manager
Accounts manager
Planning manager

RECOMMENDATION The Company must hire more managers For example:

Designer manager, Finance manager, HR manager etc…

PROCESS

MANUFACTURING

FINISHING

PACKING
This is normal Departmentalization in small industries.

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CHAIN OF COMMAND

The line of authority extending from upper orginational levels to lowest level, which clarifies
who reports to whom.

RECOMMENDATION In chain of command the manager must linked to the workers so that
the problems are easily handle. Everyone can report to the other so the problems and hurdles are
easily handled.

SPAN OF CONTROL

The number of employees a manager can efficiently and effectively manager

Example of Book diagram:

ANALYSIS AND RECOMMENDATIONS: Sonica Group of Industry In chain of command

the manager must link to the workers so that the problems are easily handled. Everyone can
report to the other so the problems and hurdles are easily handled.

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HUMAN RESORCE MANAGEMENT PROCESS

ANALYSIS AND RECOMMENDATIONS The Company can use also this process. The
employee selection process which includes interviews,tests,backgrounds,checks and so forth
should be viewed as an opportunity to learn about individual’s level of moral development, locus
of control, ego strength and personal views. The company must train our employees because of
career development. Human resource planning is the process by which managers ensure that
they have the right number and kinds of capable people in the right places and at the right
times.

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CONCLUSION AND RECOMMENDATIONS

Having analyze the policies and procedure through interviews with lower and higher management
level and also work grade IV inferred some recommendations which are as follows:

 First of all, the human resource management has not assumed its mature shape in true sense
of the world. The activities are limited only to pay roll and record keeping.
 While HRD has limited roles and responsibilities which should be enhanced.
 Secondly, on employee’s level, there is a dissatisfaction regarding pay and benefits, that’s
why employees’ motivation level is low.
 Employees are not sure about company’s concerns about their grievances.
 Career ladder for each employee should be defined well.
 Negligence of workers should be supervised strictly.
 Work safety precautions should be told properly to the employees.
 Workers should be properly trained.

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