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Television Violence and Aggressive Behavior
Television Violence and Aggressive Behavior
Television Violence and Aggressive Behavior
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Institute of General Semantics is collaborating with JSTOR to digitize, preserve and extend
access to ETC: A Review of General Semantics
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Research jljpiÄOQ
Editor: Bruce K. Eckman
212
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Television Violence and Aggressive Behavior 213
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214 Etcetera • June 1977
Research Approaches
Social scientists have attempted to investigate the effects of television
violence by using two basic research strategies: field studies and labor-
atory experiments, each with its own set of methodological strengths
and weaknesses.
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T ELEVisiON Violence and Aggressive Behavior 215
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216 Etcetera • June 1977
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Television Violence and Aggressive Behavior 217
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218 Etcetera • June 1977
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Television Violence and Aggressive Behavior 219
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220 Etcetera • June 1977
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T ELEVISION V IOLENCE AND AGGRESSIVE BEHAVIOR 22 1
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222 Etcetera • June 1977
Of interest in the Walters and Thomas studies was the fact that sub-
jects were neither angered nor frustrated prior to viewing the test pro-
grams. Although frustration plus viewing of violent content has been
shown in other studies to lead to aggressive behavior, the fact that sub-
jects demonstrated heightened aggression without being frustrated or
irritated is a significant finding here.
One of the major contributors to experimental studies on media vio-
lence has been Dr. Leonard Berko witz, a psychologist at the University
of Wisconsin. (19) Berkowitz and his colleagues ran a number of dif-
ferent experiments using college students as subjects, which were
designed to test not only the stimulation hypothesis but the idea that
the viewer's perception of the reasons behind the violence which is
shown can also exert an influence upon his later behavior. Although
Berkowitz's studies vary slightly, they were designed around a similar
theme. A subject was first frustrated by an insulting confederate and
then shown any one of three possible film treatments. The first was a
highly violent film clip of a boxing match from the movie The
Champion. In the clip, Kirk Douglas plays a fighter who receives a
terrific beating. Some of the subjects who saw this clip were told that
Douglas was an unprincipled scoundrel who deserved the beating- in
other words, the violence was "justified." Other subjects saw the same
clip but were told that Douglas was the victim of unfortunate circum-
stances and did not deserve his punishment - the "unjustified" version.
A third group saw a neutral, nonviolent clip. After viewing, subjects
were asked to administer electric shocks to the insulting confederate.
The results in all cases showed that subjects who saw the "justified"
violence version gave significantly more shocks than subjects who saw
the "unjustified" version. Berkowitz interpreted his findings to con-
clude that the subjects who saw the unjustified version were inhibited
in their violent actions, while those who saw the justified version felt
vindicated in expressing their hostility toward their antagonist.
The criticism of the Berkowitz experiments can also be applied to
all the laboratory experiments which have been mentioned above.
Along with the problem of generalizing from college students' behav-
ior to a more general population, there is the problem of the represen-
tative nature of the test stimulus. Ruth Hartley, a psychologist at CBS,
has pointed out that the violence which is depicted in many of the ex-
periments is simply not the same as that found in conventional pro-
gramming. (20) Not only are the levels of violence generally greater in
the experiments than in most television programming, but excerpting
a violent episode from a much larger program or film lifts the scene
out of context and overemphasizes what is, in reality, a small propor-
tion of the entire show. Another criticism of the laboratory studies is
the fact that subjects are asked by a "scientist" to vent their hostility
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T ELEVisiON Violence and Aggressive Behavior 223
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224 Etcetera • June 1977
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Television Violence and Aggressive Behavior 225
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