Professional Documents
Culture Documents
Werbe Psychologie
Werbe Psychologie
• Commercial sponsorship
• Facilitates competition among firms
• Funding mass media
• Serving as key employer to thousands of professionals worldwide
• Informing and persuading
Advertising in Austria
Werbeplanung.at, 2009;
http://www.werbeplanung.at/download/prognose_spendings_2010.pdf
Approaches to Advertising
Books
• Aronson, E., Wilson, T. & Akert, R. (2010). Social Psychology, 7th
edition. New York: Pearson.
• Cialdini, R. (2006). The psychology of persuasion. Harper
Paperbacks.
• Fennis, M. & Stroebe, W. (2010). The Psychology of Advertising.
New York: Psychology Press.
• Kirchler, E. (2011). Wirtschaftspsychologie. Göttingen: Hogrefe.
Literature