Professional Documents
Culture Documents
Feasibility Study
Feasibility Study
August-2014
September 2, 2014
Subject of the Port Sanilac is located on the Lake Huron and is known for its scenic waterfront.
Feasibility Study The village features two deep-water marinas, which offer seasonal and long-term
dockage spaces. Various water activities such as kayaking, scuba diving, and
finishing are available in the area.
Based on our interviews with the area’s rental home owners and research on the
area, the Port Sanilac market experiences strong lodging demand during summer
seasons when people seek for a getaway from nearby cities. Most of local rental
home owners explained that their units achieved 95% to 100% occupancy during
high seasons while they experienced a huge decline in demand during winter.
The proposed hotel condominiums and cottages are envisioned to be the first full-
service lodging facility in Port Sanilac. As proposed by the current land owners and
the Village, the project would include the following major elements:
24 condominium-hotel units
16 cottage units
1 fitness center
HVS developed cash flow projections from this planned development scenario and
evaluated the project’s financial feasibility. Our finding from this study indicated
the project would likely require some form of public subsidies to become feasible.
This is common for projects of this nature. For this reason, public-private
partnerships are a common method of achieving development objectives related
to projects of this scale and scope, shifting some of the project’s risk or financial
burden to a public-sector sponsor while utilizing the development expertise of
private-sector partners.
Reduce the project size and scope to focus more on the revenue-generating
spaces and reduce the amount of amenities and common areas currently
envisioned.
For example, the municipal sponsor may require the private-sector partner to
contribute project equity in the form of cash or land or both, which would be
subordinated to the bond investments. The developer’s fee could potentially be
Pertinent Dates The effective date of the report is September 2, 2014. The subject site was
inspected by Anjali Peterson on May 24, 2014. Hans Detlefsen, MPP, MAI
participated in the analysis and developed the conclusions, but did not personally
inspect the property. Yoshihiro Kanno also participated in the analysis and
provided assistance with the financial analysis.
Ownership, Franchise, The subject property consists of 11 parcels which are owned by several parties,
and Management including the State of Michigan, the Village of Port Sanilac, as well as several
Assumptions private parties. The subject sites are not listed for sale. The developer of the
subject has not yet been determined.
Details pertaining to management terms were not yet determined at the time of
this report; therefore, our forecast fees represent a blended average of what would
The proposed condominium hotel and neighboring cottages are not expected to be
franchised with a national brand and are planned to remain independently
operated throughout the forecast period; therefore, the hotel and cottages will not
be subject to franchise fees.
Summary of Lodging Lake Huron, the primary boat docking facilities in Port Sanilac, and the
Market Trends recreational events in Port Sanilac offer the primary sources of demand. Our
research and interviews of owners with rental properties indicated strong
occupancy trends through the summer months, and that occupancy during the
winter months was primarily during the weekends. These market participants
indicated that the renters were primarily from the Detroit metropolitan area and
surrounding smaller markets throughout Michigan.
The following figure illustrates the average daily rate (ADR) of rental properties in
the market. During low season, ADR in the market is typically 20% lower than
during the high season due to this market’s seasonality.
Cottage, Lexington
Cottage, Lexington
Bungalow, Lexington
In addition to the local lodging trend, we have analyzed the national occupancy
and ADR trends of the resort segment. The following table provides a historical
perspective on the demand and rate trends for resort hotels in the United States,
as provided by Smith Travel Research.
The demand for the resort lodging facilities have fluctuated over the historical
period exhibited in the above figure. The demand had been declining since 2006
and significantly dropped during the recent recession as discretionary income
levels declined. Combined with a huge decline in ADR, many resort hotels went out
of business or became unprofitable during that period. However, the resort
segment has been rebounding at a rapid pace in recent years. The ADR exceeded
the pre-recessional peak in 2013, and the latest year-to-date estimates indicate
continued growth. The latest year-to-date occupancy indicates that the demand is
also on track for a full recovery. Therefore, the outlook for the national resort
segment is generally positive.
The following tables reflect our estimates of operating data for resort hotels. These
trends are presented in detail in the Supply and Demand Analysis chapter of this
report.
Resort Occupancy
68
66
64
62
60
58
56
54
52
50
Resort ADR
$200.00
$190.00
$180.00
$170.00
$160.00
$150.00
$140.00
$130.00
$120.00
$110.00
$100.00
Unit Type # of Units Weight High Season Rate Low Season Rate
Hotel Two-Bedrooms 20 50% $360 $288
Hotel Three-Bedrooms 4 10% $410 $328
Cottage Two-Bedrooms 6 15% $375 $300
Cottage Three-Bedrooms 4 10% $425 $340
Studio Units 6 15% $150 $120
40 100% $342 $274
The lodging demand for the market is highly seasonal. Based on HVS interviews
with the owners and managers of local rental units, and given the characteristics of
the proposed facilities, we conclude that the subject property could achieve 95%
occupancy during the peak Summer months and 30% occupancy during the slower
months throughout the year. The following table exhibits the summary of our
demand projection for the subject property.
The following table exhibits the subject property’s rooms revenue in a base-year.
The base-year ADR is calculated by dividing the total revenue by the total occupied
room nights.
Revenue
High Season $1,586,671
Low Season $699,833
Annual Total $2,286,504
ADR $318
The following table summarizes the proposed subject property’s occupancy and
average rate forecast, reflecting fiscal years and opening-year rate as applicable.
The projected ADR is higher than the base-year rate due to the assumed inflation
and rate growth resulting from the improvement of the market conditions.
2016/17 50 % $368.23
2017/18 52 382.96
2018/19 54 396.34
Income and Expense Our positioning of each revenue and expense level is supported by comparable
Projections operations or trends specific to this market. Our forecast of income and expense is
presented in the following table.
Number of Rooms: 40 40 40 40 40 40 40 40 40 40
Occupied Rooms: 6,700 6,968 7,192 7,192 7,192 7,192 7,192 7,192 7,192 7,192
Occupancy: 50% 52% 54% 54% 54% 54% 54% 54% 54% 54%
Average Rate: $368.23 % of $382.96 % of $396.34 % of $408.23 % of $420.48 % of $433.09 % of $446.08 % of $459.47 % of $473.25 % of $487.45 % of
RevPAR: $184.11 Gross $199.14 Gross $212.72 Gross $219.10 Gross $225.68 Gross $232.45 Gross $239.42 Gross $246.60 Gross $254.00 Gross $261.62 Gross
REVENUE
Rooms $2,467 55.7 % $2,668 56.4 % $2,850 56.8 % $2,936 56.8 % $3,024 56.8 % $3,115 56.8 % $3,208 56.8 % $3,304 56.8 % $3,404 56.8 % $3,506 56.8 %
Food & Beverage 1,305 29.5 1,384 29.2 1,459 29.1 1,503 29.1 1,548 29.1 1,595 29.1 1,642 29.1 1,692 29.1 1,742 29.1 1,795 29.1
Other Operated Departments** 539 12.2 561 11.9 584 11.6 601 11.6 619 11.6 638 11.6 657 11.6 677 11.6 697 11.6 718 11.6
Rentals & Other Income 115 2.6 120 2.5 125 2.5 129 2.5 133 2.5 137 2.5 141 2.5 145 2.5 149 2.5 154 2.5
Total 4,426 100.0 4,733 100.0 5,018 100.0 5,169 100.0 5,324 100.0 5,484 100.0 5,648 100.0 5,817 100.0 5,993 100.0 6,172 100.0
DEPARTMENTAL EXPENSES*
Rooms 784 31.8 820 30.7 855 30.0 881 30.0 907 30.0 934 30.0 962 30.0 991 30.0 1,021 30.0 1,052 30.0
Food & Beverage 1,008 77.2 1,051 76.0 1,094 75.0 1,127 75.0 1,161 75.0 1,196 75.0 1,232 75.0 1,269 75.0 1,307 75.0 1,346 75.0
Other Operated Departments 492 91.3 509 90.6 525 90.0 541 90.0 557 90.0 574 90.0 591 90.0 609 90.0 627 90.0 646 90.0
Total 2,284 51.6 2,380 50.3 2,475 49.3 2,549 49.3 2,626 49.3 2,704 49.3 2,786 49.3 2,869 49.3 2,955 49.3 3,044 49.3
DEPARTMENTAL INCOME 2,142 48.4 2,353 49.7 2,543 50.7 2,620 50.7 2,698 50.7 2,780 50.7 2,863 50.7 2,948 50.7 3,038 50.7 3,129 50.7
UNDISTRIBUTED OPERATING EXPENSES
Administrative & General 375 8.5 390 8.2 404 8.1 417 8.1 429 8.1 442 8.1 455 8.1 469 8.1 483 8.1 497 8.1
Marketing 178 4.0 185 3.9 192 3.8 197 3.8 203 3.8 209 3.8 216 3.8 222 3.8 229 3.8 236 3.8
Prop. Operations & Maint. 138 3.1 144 3.0 149 3.0 153 3.0 158 3.0 163 3.0 168 3.0 173 3.0 178 3.0 183 3.0
Utilities 118 2.7 123 2.6 128 2.5 132 2.5 135 2.5 140 2.5 144 2.5 148 2.5 152 2.5 157 2.5
Total 809 18.3 841 17.7 873 17.4 899 17.4 926 17.4 954 17.4 982 17.4 1,012 17.4 1,042 17.4 1,073 17.4
HOUSE PROFIT 1,333 30.1 1,512 32.0 1,671 33.3 1,721 33.3 1,773 33.3 1,826 33.3 1,880 33.3 1,937 33.3 1,996 33.3 2,055 33.3
Management Fee 133 3.0 142 3.0 151 3.0 155 3.0 160 3.0 165 3.0 169 3.0 175 3.0 180 3.0 185 3.0
INCOME BEFORE FIXED CHARGES 1,200 27.1 1,370 29.0 1,520 30.3 1,566 30.3 1,613 30.3 1,662 30.3 1,711 30.3 1,762 30.3 1,816 30.3 1,870 30.3
FIXED EXPENSES
Property Taxes 341 7.7 349 7.4 360 7.2 370 7.2 381 7.2 393 7.2 405 7.2 417 7.2 429 7.2 442 7.2
Insurance 48 1.1 50 1.0 51 1.0 53 1.0 54 1.0 56 1.0 57 1.0 59 1.0 61 1.0 63 1.0
Payment to Unit Owners 547 12.4 1,013 21.4 1,254 25.0 1,292 25.0 1,331 25.0 1,371 25.0 1,412 25.0 1,454 25.0 1,498 25.0 1,543 25.0
Condo Association Fee*** (244) (5.5) (460) (9.7) (586) (11.7) (604) (11.7) (622) (11.7) (640) (11.7) (660) (11.7) (679) (11.7) (700) (11.7) (721) (11.7)
Reserve for Replacement 89 2.0 142 3.0 201 4.0 207 4.0 213 4.0 219 4.0 226 4.0 233 4.0 240 4.0 247 4.0
Total 780 17.7 1,094 23.1 1,279 25.5 1,318 25.5 1,357 25.5 1,398 25.5 1,440 25.5 1,483 25.5 1,528 25.5 1,574 25.5
NET INCOME $420 9.4 % $277 5.9 % $241 4.8 % $248 4.8 % $256 4.8 % $263 4.8 % $271 4.8 % $279 4.8 % $288 4.8 % $297 4.8 %
1 1 1 1 1 1 1 1 1 1
*Departmental expenses are expressed as a percentage of departmental revenues.
** Other Operated Departments include spa/salon charges, gift shop revenue, telephone charges, and other minor departmental revenues
*** 66% of Prop. Operations&Maint, Utilities, Property Taxes, Insurance, and Reserve for Replacement is passed on to individual unit owners
Condominium Hotel In determining the potential feasibility of the Proposed Hotel Condominiums and
Scenario Conclusion Cottages, we analyzed the lodging market, researched the area’s economic
conditions, reviewed the estimated development cost, and prepared a ten-year
forecast of income and expense, which was based on our review of the current and
historical market conditions, as well as comparable income and expense
statements. We then converted this projected operating income into an opinion of
present value. In addition, we analyzed the comparable condominium and home
sales in the local market to determine the value of the sales proceedings from
individual unit sales. Finally, we compared the sum of the present value of the
sales proceeds and the operating income versus the total development cost of the
project to determine feasibility.
As is illustrated in the table above, HVS estimates the prospective “when complete”
market value of total sales proceeds equates to $10,700,000 or $268,000 per
condominium unit. This is based on an assumption that all the 40 condominium
and cottage units will be sold in 24 months from July 2016 through June 2018, at
an average unit price of $279,000 or $209 per square foot. In addition, HVS
estimates the prospective “when complete” market value of rental operations from
all 40 rentable units is equal to $2,800,000 or $70,000 per unit. Therefore, the
prospective “when complete” market value of the combined “fee simple” and
“condominium management” property rights in the property equates to
$13,500,000, which is smaller than the estimated project cost of $17,500,000.
Thus, we conclude the project will not be feasible without some form of financial
incentives or modifications to the development program. We estimate the project’s
feasibility gap, as currently envisioned, is approximately $4 million.
Residential Only One of the challenges the proposed project must face is the fact that the proposed
Scenario Conclusion subject property will only have 40 units in the lodging rental pool. Since the
lodging facility needs to maintain a certain staffing level, even during low seasons,
In addition, the rooms revenue split to individual owners, which is inherent to the
condominium-hotel model, is another factor that further reduces the profitability
of the rental pool operation.
Based on the project cost estimate prepared by Shoreline Architecture Design, Inc.,
the cost of the condominium tower will be $10,700,000, or $445,833 per
condominium unit. The cost of the cottages will be an estimated $2,500,000, or
$250,000 per unit. HVS estimates that removing the above-mentioned amenities
from the condominium tower, the cost per condominium unit will be reduced to
less than the cost of a cottage unit, mainly due to the efficiency of building a tower.
For the purpose of this analysis, we assume the cost to build the condominium
tower can be reduced to $220,000 per unit. However, HVS analysts are not
professional cost estimators and we recommend seeking a professional cost
estimate if the Village wishes to pursue this development scenario. This new cost
estimate is presented in the following table.
Although this scenario is likely to reduce the project’s feasibility gap, HVS also
concludes that this alternative scenario will likely have a significantly reduced
economic impact on the area economy compared to the original scenario. By not
operating the proposed subject property as a lodging facility, the number of jobs
created and the amount of visitor spending generated would be significantly
reduced.
That which is contrary to what exists but is supposed for the purpose of
analysis. Comment: Hypothetical conditions assume conditions contrary to
known facts about physical, legal, or economic characteristics of the
subject property; or about conditions external to the property, such as
market conditions or trends; or about the integrity of data used in an
analysis. 2
Intended Use of the This feasibility report is being prepared for use in the development of the
Feasibility Study proposed subject hotel condominiums and cottages.
Identification of the The client for this engagement is Port Sanilac Downtown Development Authority.
Client and Intended The client is also this report's intended user and the report should not be
User distributed to or relied upon by other persons or entities.
Scope of Work The methodology used to develop this study is based on the market research and
valuation techniques set forth in the textbooks authored by Hospitality Valuation
Services for the American Institute of Real Estate Appraisers and the Appraisal
Institute, entitled The Valuation of Hotels and Motels,3 Hotels, Motels and
Restaurants: Valuations and Market Studies,4 The Computerized Income Approach
to Hotel/Motel Market Studies and Valuations,5 Hotels and Motels: A Guide to
1. All information was collected and analyzed by the staff of CCG Holdings,
LLC. Information was supplied by the client and/or the property’s
development team.
2. The subject site has been evaluated from the viewpoint of its physical
utility for the future operation of a hotel, as well as access, visibility, and
other relevant factors.
3. The subject property's proposed improvements have been reviewed for
their expected quality of construction, design, and layout efficiency.
4. The surrounding economic environment, on both an area and
neighborhood level, has been reviewed to identify specific hostelry-related
economic and demographic trends that may have an impact on future
demand for hotels.
5. Dividing the market for hotel accommodations into individual segments
defines specific market characteristics for the types of travelers expected
to utilize the area's hotels. The factors investigated include purpose of visit,
average length of stay, facilities and amenities required, seasonality, daily
demand fluctuations, and price sensitivity.
6. An analysis of existing and proposed competition provides an indication of
the current accommodated demand, along with market penetration and
the degree of competitiveness. Unless noted otherwise, we have inspected
the competitive lodging facilities summarized in this report.
7. Documentation for an occupancy and average rate projection is derived
utilizing the build-up approach based on an analysis of lodging activity.
8. A detailed projection of income and expense made in accordance with the
Uniform System of Accounts for the Lodging Industry sets forth the
anticipated economic benefits of the subject property.
9. A feasibility analysis is performed that compares the net present value of
the forecast cash flows to the development cost of the hotel.
The suitability of the land for the operation of a lodging facility is an important
consideration affecting the economic viability of a property and its ultimate
marketability. Factors such as size, topography, access, visibility, and the
availability of utilities have a direct impact on the desirability of a particular site.
The subject site is located on the north side of Main Street, in the northeastern
quadrant of the intersection formed by Main Street and Oldfield Avenue. This site
is in the village of Port Sanilac, Michigan.
Physical Characteristics 2.28 approximately 2.28 acres, or 99,317 square feet. The parcel's adjacent uses
are set forth in the following table.
VIEW FROM SITE TO THE EAST VIEW FROM SITE TO THE WEST
Primary vehicular access to the proposed subject hotel will be provided by Main
Street and Oldfield Avenue. Primary access to the wharf cottages will be provided
by Oldfield Avenue. The topography of the parcel is gently sloping to the east, and
the sites are generally rectangular shaped.
Site Utility Upon completion of construction, the subject site will not contain any significant
portion of undeveloped land that could be sold, entitled, and developed for
alternate use. The site is expected to be fully developed with site or building
improvements, which will contribute to the overall profitability of the hotel.
Access and Visibility It is important to analyze the site in regard to ease of access with respect to
regional and local transportation routes and demand generators. The subject site
is readily accessible to a variety of local and county roads, as well as state and
interstate highways.
Primary regional access through the area is provided by east/west Interstate 94,
which extends to such cities as Port Huron to the east and Chicago, Illinois to the
west. North/south Interstate 75 is another major highway, providing access to
such cities as Flint to the north and Toledo, Ohio to the south. Several other
highways also provide accessibility to the area, with Interstate 275 serving as an
alternate north/south route, and east/west Interstate 96 providing access
between Detroit and Grand Rapids. The subject market is served by a variety of
additional local highways, which are illustrated on the map.
From Interstate 94, motorists take MI Route 25 and proceed north on this
thoroughfare for approximately 33 miles in to Port Sanilac. Motorists then execute
a right hand turn onto Main Street, and travel about two blocks ease to the subject
site, which is located on the motorist's left hand side. The subject site is located at
the end of Main Street, and the Port Sanilac harbor. The proposed subject hotel and
wharf cottage condominiums are expected to have adequate signage at the street;
thus, they should benefit from very good visibility from within its local
Airport Access The proposed subject hotel will be served by the Detroit Metropolitan Wayne
County Airport, which is located approximately 110 miles to the south-west of the
subject site. From the airport, motorists will follow signs to Interstate 94 and
travel east on this thoroughfare towards the City of Detroit and then northeast to
Port Huron. Motorists will then proceed north on MI Route 25 for approximately
25 miles until its intersection with MI 46 (aka Main Street) in Port Sanilac.
Motorists will then execute a right hand turn on Main Street, and travel two blocks
to the subject site, which will be on motorists' left-hand side.
Neighborhood The neighborhood surrounding a lodging facility often has an impact on a hotel's
status, image, class, style of operation, and sometimes its ability to attract and
properly serve a particular market segment. This section of the report investigates
the subject neighborhood and evaluates any pertinent location factors that could
affect its future occupancy, average rate, and overall profitability.
The neighborhood surrounding the subject site is generally defined by Park Lane
to the north, Lake Huron to the east, Sanilac County historic village to the south,
and Whitney Drive/Greening Road to the west. This neighborhood is in the stable
stage of its life cycle, with pockets of moderate growth occurring in the commercial
sector. Within the immediate proximity of the site, land use is primarily
commercial and residential in nature. The neighborhood is characterized by
smaller/older single family homes, two marinas, and retail stores along the
primary, main thoroughfares, with additional residential areas located along the
secondary roadways.
Some specific businesses and entities in the area include the Port Sanilac and Bark
Shanty Marina's, Uri waterfront restaurant, Blue Water Sports Bar and the Stone
Lodge restaurant. Other entities in the area include the Port Sanilac historic
museum and the Barn Theatre. In general, we would characterize the
neighborhood as 30% residential use, 30% retail/restaurant use, 10% vacant, and
30% other. The proposed subject hotel's opening should be a positive influence on
the area.
Overall, the location of the site within the neighborhood is considered appropriate
for the operation of a hotel and wharf cottages. The mixed-used community is
expected to feature the necessary infrastructure and ancillary facilities to allow for
the efficient operation of a hotel within this region.
Utilities The subject site will reportedly be served by all necessary utilities.
Soil and Geological and soil reports were not provided to us or made available for our
Subsoil Conditions review during the preparation of this report. We are not qualified to evaluate soil
conditions other than by a visual inspection of the surface; no extraordinary
conditions were apparent.
Nuisances We were not informed of any site-specific nuisances or hazards, and there were no
and Hazards visible signs of toxic ground contaminants at the time of our inspection. Because
we are not experts in this field, we do not warrant the absence of hazardous waste
and urge the reader to obtain an independent analysis of these factors.
The flood zone definition for the subject sites is SFHAs (Special Flood Hazard
Areas subject to inundation by the 1% annual chance flood, and is shown below.
The 1% annual chance flood (100-year flood), also known as the base floor, is the
flood that has a 1% chance of being equaled or exceeded in any given year. The
Special Flood Hazard Area is the area subject to flooding by the 1% annual chance
flood. Areas of Special Flood Hazard include Zones A, AE, AH, AO, AR, A99, V and
VE. The Base Flood Elevation is the water-surface elevation of the 1% annual
chance flood.
Zoning According to the local planning office, the subject property is zoned as follows:
Commercial. According to the representatives from the village, the area
surrounding the subject properties is under consideration to be re-zoned into a
central business district zoning designation. Upon completion of this re-zoning, it
will This zoning designation allows for most commercial uses, including hotels and
motels, retail and single family residential. We assume that all necessary permits
and approvals will be secured (including the appropriate liquor license if
Easements and We are not aware of any easements attached to the property that would
Encroachments significantly affect the utility of the site or marketability of this project.
Conclusion We have analyzed the issues of size, topography, access, visibility, and the
availability of utilities. The subject site is ideally located about two blocks east of
the main downtown area of the Village of Port Sanilac, in a mixed-use
commercial/residential area. It is adjacent to the Port Sanilac harbor and docks, as
well as existing general retail/commercial buildings and restaurants. In general,
the site should be well suited for future hotel/condominium, wharf cottage use,
with acceptable access, visibility, and topography for an effective operation.
The economic vitality of the market area and neighborhood surrounding the
subject site is an important consideration in forecasting lodging demand and
future income potential. Economic and demographic trends that reflect the
amount of visitation provide a basis from which to project lodging demand. The
purpose of the market area analysis is to review available economic and
demographic data to determine whether the local market will undergo economic
growth, stabilize, or decline. In addition to predicting the direction of the economy,
the rate of change must be quantified. These trends are then correlated based on
their propensity to reflect variations in lodging demand, with the objective of
forecasting the amount of growth or decline in visitation by individual market
segment (e.g., commercial, meeting and group, and leisure).
Market Area Definition The market area for a lodging facility is the geographical region where the sources
of demand and the competitive supply are located. The subject site is located in the
city of Port Sanilac, the county of Sanilac, and the state of Michigan. The Village of
Port Sanilac is located approximately 90 miles northeast of the City of Detroit,
Michigan, on the shores of Lake Huron, which is one of the Great Lakes. The
primary economic drivers and engine for the village is generated by the three
harbors and restaurants, as well as tourist attractions which include the Port
Sanilac Lighthouse built in 1886; the Port Sanilac historic museum, which consists
of Victorian and Edwardian buildings and exhibits where events are held to
provide visitors with a look back at the way life used to be at the turn of the
century as well as arts and crafts and fairs; and the Barn Theatre, which is a non-
profit summer theatre providing plays and local musical entertainment venues.
The three harbors are reported to have a total of 201 slips.
Economic and A primary source of economic and demographic statistics used in this analysis is
Demographic Review the Complete Economic and Demographic Data Source published by Woods & Poole
Economics, Inc., a well-regarded forecasting service based in Washington, D.C.
Using a database containing more than 900 variables for each county in the nation,
Woods & Poole employs a sophisticated regional model to forecast economic and
demographic trends. Historical statistics are based on census data and information
published by the Bureau of Economic Analysis. Projections are formulated by
Woods & Poole, and all dollar amounts have been adjusted for inflation, thus
reflecting real change.
Average Annual
Compounded Change
2000 2010 2014 2020 2000-10 2010-14 2014-20
* Inflation Adjusted
Source: Woods & Poole Economics, Inc.
Food and beverage sales totaled $25 million in the county in 2014, versus $23
million in 2010. This reflects a 2.1% average annual change, which is stronger than
the -0.3% pace recorded in the prior decade, the latter years of which were
adversely affected by the recession. Over the long term, the pace of growth is
forecast to moderate to a more sustainable level of 1.3%, which is forecast through
2020. The retail sales sector demonstrated an annual decline of -3.5% registered
in the decade 2000 to 2010, followed by an increase of 2.1% in the period 2010 to
2014. An increase of 1.2% average annual change is expected in county retail sales
through 2020.
Workforce The characteristics of an area's workforce provide an indication of the type and
Characteristics amount of transient visitation likely to be generated by local businesses. Sectors
such as finance, insurance, and real estate (FIRE); wholesale trade; and services
produce a considerable number of visitors who are not particularly rate-sensitive.
The government sector often generates transient room nights, but per-diem
reimbursement allowances often limit the accommodations selection to budget
and mid-priced lodging facilities. Contributions from manufacturing, construction,
transportation, communications, and public utilities (TCPU) employers can also be
important, depending on the company type.
The following table sets forth the county workforce distribution by business sector
in 2000, 2010, and 2014, as well as a forecast for 2020.
Average Annual
Compounded Change
Percent Percent Percent Percent
Industry 2000 of Total 2010 of Total 2014 of Total 2020 of Total 2000-2010 2010-2014 2014-2020
Farm 2.1 11.2 % 1.8 10.7 % 1.7 10.1 % 1.6 9.5 % (1.7) % (1.4) % (0.6) %
Forestry, Fishing, Related Activities And Other 0.2 0.9 0.2 1.3 0.2 1.4 0.2 1.5 2.7 2.7 0.9
Mining 0.1 0.6 0.1 0.6 0.1 0.6 0.1 0.5 (0.8) (0.5) (0.4)
Utilities 0.0 0.1 0.0 0.1 0.0 0.1 0.0 0.1 6.1 1.4 0.0
Construction 1.2 6.3 1.0 5.8 0.9 5.3 0.9 5.3 (2.0) (2.1) 0.2
Manufacturing 3.5 18.8 2.0 12.2 2.4 14.4 2.3 13.5 (5.4) 4.3 (0.8)
Total Trade 2.5 13.6 2.6 16.0 2.6 15.5 2.6 15.7 0.4 (0.8) 0.6
Wholesale Trade 0.4 1.9 0.6 3.6 0.7 4.1 0.8 4.5 5.4 3.0 1.9
Retail Trade 2.2 11.7 2.0 12.4 1.9 11.4 1.9 11.2 (0.7) (2.0) 0.1
Transportation And Warehousing 0.3 1.7 0.4 2.1 0.3 1.8 0.3 1.8 1.1 (4.1) 0.1
Information 0.2 0.9 0.1 0.7 0.1 0.5 0.1 0.5 (4.4) (4.9) 0.4
Finance And Insurance 0.6 3.1 0.7 4.4 0.8 4.6 0.8 4.6 2.2 0.9 0.3
Real Estate And Rental And Lease 0.6 3.0 0.6 3.9 0.6 3.8 0.7 3.9 1.2 (0.1) 0.6
Total Services 5.1 27.3 4.9 30.0 5.1 30.7 5.4 32.1 (0.3) 0.6 1.1
Professional And Technical Services 0.4 2.0 0.4 2.6 0.4 2.7 0.5 2.7 1.3 0.6 0.7
Management Of Companies And Enterprises 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 NA NA NA
Administrative And Waste Services 0.6 3.2 0.9 5.4 1.1 6.8 1.3 7.9 4.0 5.9 2.9
Educational Services 0.1 0.3 0.1 0.5 0.1 0.5 0.1 0.5 1.6 0.3 1.1
Health Care And Social Assistance 1.9 10.0 1.7 10.1 1.7 10.0 1.7 10.1 (1.2) (0.2) 0.4
Arts, Entertainment, And Recreation 0.2 1.2 0.2 1.1 0.2 1.0 0.2 1.0 (2.6) (1.0) 0.2
Accommodation And Food Services 0.9 4.8 0.8 4.9 0.8 4.8 0.8 4.9 (1.2) (0.5) 0.9
Other Services, Except Public Administration 1.1 5.7 0.9 5.5 0.8 5.0 0.8 5.0 (1.6) (2.1) 0.3
Total Government 2.4 12.7 2.0 12.2 1.8 11.1 1.9 11.1 (1.7) (2.3) 0.4
Federal Civilian Government 0.1 0.8 0.1 0.8 0.1 0.8 0.1 0.8 (0.9) (0.2) 0.2
Federal Military 0.1 0.5 0.1 0.5 0.1 0.5 0.1 0.5 (0.8) (1.6) 0.2
State And Local Government 2.1 11.4 1.8 10.9 1.6 9.9 1.7 9.9 (1.8) (2.4) 0.4
TOTAL 18.7 100.0 % 16.5 100.0 % 16.5 100.0 % 16.9 100.0 % (1.3) % 0.1 % 0.4 %
* Letters shown next to data points (if any) reflect revised population
controls and/or model re-estimation implemented by the BLS.
Source: U.S. Bureau of Labor Statistics
The unemployment rate for the U.S. fluctuated within the narrow range of 4.6% to
6.0% in the period spanning from 2003 to 2007. The recession and financial crisis
Locally, the unemployment rate for the county was 10.6(E)% in 2013; for this
same area in 2014, the most recent month’s unemployment rate was registered at
8.6%, versus 10.4% for the same month in 2013. Local employment is highly
dependent on the automobile and manufacturing sectors, with over 4,000
manufacturing plants in the Metro Detroit area. Unemployment rates in the area
remained relatively stable from 2003 through 2007. However, unemployment
notably increased in 2008 as the nation entered an economic slowdown; this
negative trend continued into 2009, illustrated by the extraordinarily high
unemployment figures that year. In 2009, General Motors and Chrysler emerged
from bankruptcy restructurings with funding provided in part by the U.S. and
Canadian governments. The general strengthening of the world's traditional
automotive center led the local economy with significant decreases in
unemployment rates from 2010 through 2012. The most recent comparative
period illustrates further improvement, as indicated by the latest available data for
2014, primarily due to growing employment in the manufacturing, professional
services, and trade and transportation sectors.
Major Business and Providing additional context for understanding the nature of the regional
Industry economy, the following table presents a list of the major employers in the subject
property’s market.
Number of
Rank Firm Employees
Airport Traffic Airport passenger counts are important indicators of lodging demand. Depending
on the type of service provided by a particular airfield, a sizable percentage of
arriving passengers may require hotel accommodations. Trends showing changes
in passenger counts also reflect local business activity and the overall economic
health of the area.
The following table illustrates recent operating statistics for the Detroit Metro
Airport, which is the primary airport facility serving the proposed subject hotel’s
submarket.
2004 35,187,517 — —
2005 36,389,294 3.4 % 3.4 %
2006 35,091,309 (3.6) (0.1)
2007 36,013,478 2.6 0.8
2008 35,135,828 (2.4) (0.0)
2009 31,357,388 (10.8) (2.3)
2010 32,377,064 3.3 (1.4)
2011 32,406,159 0.1 (1.2)
2012 32,242,473 (0.5) (1.1)
2013 32,389,544 0.5 (0.9)
Year-to-date, Apr
2013 10,012,319 — —
2014 10,138,459 1.3 % —
Tourist Attractions Port Sanilac is home to two marinas and public dockage for boaters on Lake
Huron. Port Sanilac Harbor of Refuge is a full service public dockage facility
offering 32 seasonal slips and 35 transient slips. It is open April 1 to October 31.
Offering amenities include water, electricity, restrooms, showers, gasoline, diesel,
pump out, ice, fish cleaning station, boat launch, hoist, long-term parking, public
phone, courtesy vehicle, dog run, day-use dockage, playground/park, grills/picnic
tables, laundry, car rental, marine repairs, marine supplies and weekend security.
The Bark Shanty Marina offers long-term dockage along with boat storage
capabilities. On the shores of Lake Huron, Bark Shanty Marina is nestled inside the
Port Sanilac breakwall, just north of the historic Port Sanilac Lighthouse. The
private Marina hosts 30 wells on floating docks, abutting the south side of the
breakwall that protects nature and wildlife. Bark Shanty Marina offers dockage,
moorage, storage, launch and haul-out, and a clubhouse with full amenities.
Port Sanilac is fast becoming a desired fishing destination for perch in Michigan.
From late June through mid-August the perch abound. The rest of the year the area
has everything from perch off the break wall for the most novice of fishers to
salmon and walleye for the big game fishermen with large boats.
The Huron Shores Golf Club & Restaurants’ golf course is located just three miles
north of the main downtown area of the Village of Port Sanilac. The 18-hole
regulation course offers challenging golf with its rolling hills, water hazards, and
tight fairways to the experienced golfer, yet and also be played by the beginner just
learning the game.
The Sanilac County Historic Village and Museum is home to more than a dozen
historic buildings. The ten-acre site is part of the estate of Dr. Joseph Loop and
boasts gardens and Victorian, Edwardian vintage buildings and exhibits. The
museum society also hosts a number of events throughout the year. A visit to the
museum gives you a look back in time to the way life used to be in this lumbering,
farming, and seafaring community. Highlights include seeing how children learned
their ABCs in the one-room 19th century schoolhouse, the General Store, period-
furnished mansion, marine shipwreck items, military memorabilia, and Native
American artifacts.
The Barn Theatre is a non-profit summer stock theatre that prides itself on
providing entertainment to local residents as well as visitors, and doing it all on a
shoestring budget. The Theatre pulls in talented volunteers from all over eastern
Michigan.
Conclusion This section discussed a wide variety of economic indicators for the pertinent
market area. Port Sanilac is experiencing a period of economic recovery and
strength, buoyed by tourism related attractions being developing in the village.
The village is planning large development projects to implement at the Port
Sanilac Harbor and the surrounding infrastructure. Once completed, the area is
expected to transform to a beautiful leisure destination with a quaint atmosphere.
The outlook for the market area is generally positive.
National GDP Our analysis of the outlook for this specific market also considers the broader
context of the national economy. The U.S. economy entered a recession in
December of 2007, which worsened in the fall of 2008 when the financial crisis
shocked the world economy. The U.S. fell into economic decline for most of 2009,
but the nation’s gross domestic product (GDP) and corporate profits began to
grow again in the third quarter of 2009. In 2010, the economy experienced four
consecutive quarters of economic growth, reflecting a rebound from the recession.
Following a slight contraction in the first quarter of 2011, the economy has grown
at positive, albeit fluctuating rates, as evidenced in the following table.
6.0 4.9
3.9 3.9 3.7 4.1
4.0 2.8 2.8 3.2 2.8
2.0 2.5 2.4
1.5 1.3 1.6 1.4 1.2 1.1
2.0
0.1
0.0
-2.0 -0.4
-1.3
-2.0
-4.0 -2.7
-6.0
-5.4
-8.0
-10.0 -8.3
2008 2009 2010 2011 2012 2013
Source: tradingeconomics.com, Bureau of Economic Analysis
Gross domestic product (GDP) increased at an annual rate of 2.4% in the fourth
quarter of 2013, reflecting a deceleration from the strong growth achieved during
the third quarter of the year. The U.S. GDP, which has averaged 3.2% since it was
first recorded in 1947, increased 1.9% in 2013 compared with an increase of 2.8%
in 2012 (year over year). The growth in the fourth quarter was driven by
contributions from nonresidential fixed investment, exports, and private inventory
investment, despite a negative contribution from federal and local government
spending, residential fixed investment, and imports. The economic outlook
continues to be positive; GDP is projected to grow at an annual rate of 2.7% in
2014, according to Kiplinger’s Economic Outlook, despite a weather related
slowdown in January and February.
In the lodging industry, price varies directly, but not proportionately, with demand
and inversely, but not proportionately, with supply. Supply is measured by the
number of guestrooms available, and demand is measured by the number of
rooms occupied; the net effect of supply and demand toward equilibrium results in
a prevailing price, or average rate. The purpose of this section is to investigate
current supply and demand trends, as indicated by the current competitive
market, and to set forth a basis for the projection of future supply and demand
growth.
Definition of Subject The 40-room Proposed Hotel Condominiums and Cottages will be located in Port
Hotel Market Sanilac, Michigan. The greater market surrounding the subject site offers no hotel
condos; however, there are numerous rental cottages in the immediate Port
Sanilac and nearby Lexington areas, which are located to the south of Port Sanilac.
The proposed subject hotel condominium and wharf cottages are expected to
compete with a smaller set of lodging facilities based on various factors. These
factors may include location, price point, product quality, length of stay (such as an
extended-stay focus vs. non-extended-stay focus), room type, or age of the units,
among other factors. We have reviewed these pertinent attributes and established
an expected competitive set based upon this review. Our review of the proposed
subject hotel’s specific competitive set within the Port Sanilac area begins after our
review of national occupancy, average rate, and RevPAR trends.
National Trends The proposed subject hotel condominium and wharf cottage rental market is most
Overview directly affected by the supply and demand trends within the immediate area.
However, individual markets are also influenced by conditions in the national
lodging market. We have reviewed national lodging trends to provide a context for
the forecast of the supply and demand for the proposed subject hotel’s competitive
set.
Smith Travel Research (STR) is an independent research firm that compiles data
on the lodging industry, and this information is routinely used by typical hotel
buyers. Figure 4-1 presents annual hotel occupancy and average rate data since
1987. Figures 4-2 and 4-3 illustrate the more recent trends, categorized by
geography, price point, type of location, and chain scale. The statistics include
occupancy, average rate, and rooms revenue per available room (RevPAR).
RevPAR is calculated by multiplying occupancy by average rate and provides an
indication of how well rooms revenue is being maximized.
70.0%
$120
$100 65.0%
$80
60.0%
$60
55.0%
$40
50.0%
$20
$0 45.0%
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
1987
1988
1989
1990
1991
1992
1993
1994
2010
2011
2012
2013
RevPAR Average Rate Occupancy
Source: STR
Occupancy - Thru February Average Rate - Thru February RevPAR - Thru February
Strong demand growth continued in 2011 and 2012, at 5.0% and 3.0%,
respectively. Demand increased 2.1% in the year-to-date through November 2013
period. Average rate rebounded by respective rates of 3.7% and 4.2%, in 2011 and
2012, followed by a 3.9% increase in 2013. In 2012, occupancy reached 61.3%
(exceeding the ten-year average); moreover, occupancy gained another point in
2013, ending the year at 62.3%. Average rate finished the year just over $106 in
2012, with just over a $4 gain in rate registered in 2013. Demand and average
rates should continue to strengthen in the near term. These trends, combined with
the low levels of supply growth anticipated through 2014, should boost occupancy
to just over 63% by year-end 2014. On a national average, strengthening
occupancy levels should also permit hotels to increase room rates beyond the
3.9% achieved in 2013. HVS forecasts U.S. average rate growth of 5.0% for 2014.
National Resort Market The proposed subject property is a resort facility that primarily targets leisure
Overview transient and corporate retreat guests. Therefore, it is important to analyze how
the historical demand and rate of this segment trended.
Resort
Occ % Change ADR ($) Change
2004 65.9 120.01
2005 66.7 1.2 % 126.72 5.6 %
2006 66.4 -0.4 136.73 7.9
2007 66.1 -0.5 143.19 4.7
2008 62.1 -6.1 146.59 2.4
2009 57.5 -7.4 129.30 -11.8
2010 53.5 -7.0 128.70 -0.5
2011 62.2 16.3 135.08 5.0
2012 63.2 1.6 142.28 5.3
2013 64.1 1.4 150.22 5.6
Forecast 2014 65.1 1.5 158.48 5.5
Forecast 2015 65.7 1.0 166.41 5.0
Forecast 2016 66.0 0.5 173.89 4.5
Forecast 2017 66.0 0.0 180.85 4.0
Forecast 2018 66.0 0.0 186.28 3.0
The demand for the resort lodging facilities have fluctuated over the historical
period exhibited in the above figure. The demand had been declining since 2006 and
significantly dropped during the recent recession as the discretional income levels
declined. Combined with a huge decline in ADR, many resort hotels went under
water during the period. However, it is important to note the segment has been
rebounding at a rapid pace in the recent years. The ADR exceeded the pre-
recessional peak in 2013, and the latest year-to-date number indicates the
continuing growth. The latest year-to-date occupancy indicates that the demand is
also on track for a full recovery. Therefore, the outlook for the national resort
segment is generally positive.
Resort Occupancy
68
66
64
62
60
58
56
54
52
50
Resort ADR
$200.00
$190.00
$180.00
$170.00
$160.00
$150.00
$140.00
$130.00
$120.00
$110.00
$100.00
Based on our interviews, we have estimated ADR for the high and low seasons for
each facility. The following table summarizes our findings.
Cottage, Lexington
Cottage, Lexington
Bungalow, Lexington
The Port Sanilac market area is a highly seasonal market. Between June and
August, the market attracts substantial leisure demand from the nearby areas.
During these months, rental units are sold out both on weekdays and weekends.
During the low seasons, however, stays are limited to weekends and holidays.
Based on our interviews, we have estimated the following occupancy for the high
and low seasons.
Days Occupancy
High 122 95%
Low 213 30%
Total 335 54%
Conclusion Our interviews with owners/managers of local rental units and research on the
market revealed that there is a strong lodging demand base in the area. Although
the lodging market around Port Sanilac is highly seasonal, rates and occupancy of
Project Overview The Proposed Hotel Condominiums and Cottages will be a lodging facility
containing 40 rentable units. The two-story property will open on July 1, 2016.
The subject property is not affiliated with any recognized brand name.
Total 40
Infrastructure
Parking Spaces 45
Life-Safety Systems Sprinklers, Smoke Detectors
Construction Details Wood Framing, Poured Concrete
Site Improvements and Once guests enter the site, ample parking will be available on the surface lot on the
Hotel Structure west side of the hotel. Site improvements will include freestanding signage. We
assume that all signage will adequately identify the property. Planned landscaping
should allow for a positive guest impression and competitive exterior appearance.
Sidewalks will be present along the front entrance and around the perimeter of the
hotel. Other site improvements will include a pool. Overall, the planned site
improvements for the property appear adequate.
The proposed subject property's structure will comprise one single 3.5 story, L-
shaped building, which will be constructed of wood and reinforced concrete. The
wharf cottages will comprise of 1.5 to 2 story free-standing houses as well as 12
garages with 400 square foot studio suites above the garage. The exteriors will be
finished with cement board siding, polymer trim, aluminum clad wood
windows/patio doors. Stairways and elevators will provide internal vertical
Lobby The hotel lobby will consist of a registration desk area for guest check-in. The
interior finishes will comprise of a combination of wood/carpet floors, drywall
walls and ceilings and painted poplar trim.
Food and Beverage The proposed subject property will offer food and beverage operations. A
Facilities restaurant and a bar will serve three meals a day and offer room service for guests
of the hotel and wharf cottages. Additionally, there will be seasonal outdoor
seating available to allow guests to enjoy the view of the harbor.
TYPICAL COTTAGE
TYPICAL COTTAGE
Recreational Amenities The proposed subject property is expected to offer a swimming pool and
salon/spa. It is our assumption that the salon/spa facility will feature unique
treatments that attract clients from the surrounding cities.
Additional Amenities The wharf cottages will offer a den/family room and will vary by unit. Additionally,
each cottage will offer a gas fireplace and covered porches.
Guestrooms The proposed subject property is expected to feature two and three bedroom suite
style rooms, and guestrooms will be present on the second and third levels of the
property. The guestroom suites will feature balconies with lake views. The hotel
guestroom suites are expected to range in size from 1,366 to 1,400 square feet for
the two bedroom suites, approximately 1,700 to 3,000 square feet for the three
bedroom units. Overall, the guestrooms should offer a competitive upscale
product for this part of the east coast of Michigan area.
The interior guestroom corridors will be wide and functional, permitting the easy
passage of housekeeping carts. Corridor carpet, wall covering, signage, and lighting
will be in keeping with the overall look and design of the rest of the property.
Back-of-the-House The proposed subject property is expected to be served by the necessary back-of-
the-house space, including an in-house laundry facility, administrative offices, and
a prep kitchen to service the needs of the breakfast dining area. These spaces
should be adequate for a hotel of this type and should allow for the efficient
operation of the property under competent management.
ADA and We assume that the property will be built according to all pertinent codes.
Environmental Moreover, we assume its construction will not create any environmental hazards
(such as mold) and that the property will fully comply with the Americans with
Disabilities Act.
Construction Budget The construction budget for the 40-room subject hotel, as provided by the project
developer, is illustrated in the following table.
Conclusion Overall, the proposed subject property should offer a well-designed, functional
layout of support areas and guestrooms. All typical and market-appropriate
features and amenities appear to be included in the hotel's and wharf cottage
design. We assume that the building will be fully open and operational on the
stipulated opening date and will meet all local building codes. Furthermore, we
assume that the hotel staff will be adequately trained to allow for a successful
opening and that pre-marketing efforts will have introduced the product at least
six months in advance of the opening date.
Along with average rate results, the occupancy levels achieved by rental properties
are the foundation of the property's financial performance and market value. Most
of a lodging facility's other revenue sources (such as food, beverages, other
operated departments, and rentals and other income) are driven by the number of
guests, and many expense levels vary with occupancy. To a certain degree,
occupancy attainment can be manipulated by management. For example,
operators may choose to lower rates in an effort to maximize occupancy. Our
forecasts reflect an operating strategy that we believe would be implemented by a
typical, professional management team to achieve an optimal mix of occupancy
and average rate.
Forecast of Subject Based on the interviews with owners/managers of the local rental units, we have
Property’s Occupancy concluded that a typical lodging unit achieves 54% in occupancy. Given the
proposed subject property’s characteristics such as the facilities, amenities,
location, and estimated rates, we have selected the property’s projected stabilized
occupancy of 54%.
The preceding table summarizes the number of occupied room nights that the
proposed subject property is estimated to generate during high and low seasons in
the stabilized year. We have made an extraordinary assumption that condominium
units will be placed in a rentable pool for 335 days each year, leaving 30 days for
personal use by individual unit owners. Based on this assumption, the proposed
subject property is anticipated to generate 7,192 room nights annually.
Average Rate Analysis One of the most important considerations in estimating the value of a lodging
facility is a supportable forecast of its attainable average rate, which is more
formally defined as the average rate per occupied room. Average rate can be
calculated by dividing the total rooms revenue achieved during a specified period
by the number of rooms sold during the same period. The projected average rate
and the anticipated occupancy percentage are used to forecast rooms revenue,
The following table summarizes the selected high- and low-season rates for each
unit type of the proposed subject property. The rate selection is based on the data
we obtained from the interviews with the owners/managers of local lodging
facilities.
Unit Type # of Units Weight High Season Rate Low Season Rate
Hotel Two-Bedrooms 20 50% $360 $288
Hotel Three-Bedrooms 4 10% $410 $328
Cottage Two-Bedrooms 6 15% $375 $300
Cottage Three-Bedrooms 4 10% $425 $340
Studio Units 6 15% $150 $120
40 100% $342 $274
The following table illustrates the positioning of the proposed subject property
among the samples.
The newly built facilities and superior amenities of the proposed subject property
will position its rate above the average of the market. However, to achieve the
market-wide occupancy with the proposed number of inventory, it is essential to
retain competitive rates. We have positioned the proposed subject property’s ADR
four out of twelve.
Revenue
High $1,586,671
Low $699,833
Total $2,286,504
ADR $318
The proposed subject hotel's occupancy forecast is set forth as follows, with the
adjusted projected penetration rates used as a basis for calculating the amount of
captured market demand.
The following table summarizes the proposed subject property’s occupancy and
average rate forecast, reflecting fiscal years and opening-year rate as applicable.
The projected ADR is higher than the base-year rate due to the assumed inflation
and rate growth resulting from the improvement of the market conditions.
In this chapter of our report, we have compiled a forecast of income and expense
for the proposed subject hotel condos and cottage rentals. This forecast is based on
the facilities program set forth previously, as well as the occupancy and average
rate forecast discussed previously.
The forecast of income and expense is expressed in current dollars for each year.
The stabilized year is intended to reflect the anticipated operating results of the
property over its remaining economic life, given any or all applicable stages of
build-up, plateau, and decline in the life cycle of the hotel. Thus, income and
expense estimates from the stabilized year forward exclude from consideration
any abnormal relationship between supply and demand, as well as any
nonrecurring conditions that may result in unusual revenues or expenses. The ten-
year period reflects the typical holding period of large real estate assets such as
hotels. In addition, the ten-year period provides for the stabilization of income
streams and comparison of yields with alternate types of real estate. The
forecasted income streams reflect the future benefits of owning specific rights in
income-producing real estate.
Comparable Operating In order to project future income and expense for the proposed subject hotel
Statements condos and cottages, we have included a sample of individual comparable
operating statements from our database of similar property statistics. All financial
data are presented according to the three most common measures of industry
performance: ratio to sales (RTS), amounts per available room (PAR), and amounts
per occupied room night (POR). These historical income and expense statements
will be used as benchmarks in our forthcoming forecast of income and expense.
Fixed and Variable HVS uses a fixed and variable component model to project a lodging facility's
Component Analysis revenue and expense levels. This model is based on the premise that hotel
revenues and expenses have one component that is fixed and another that varies
directly with occupancy and facility usage. A projection can be made by taking a
known level of revenue or expense and calculating its fixed and variable
components. The fixed component is then increased in tandem with the underlying
rate of inflation, while the variable component is adjusted for a specific measure of
volume such as total revenue.
The actual forecast is derived by adjusting each year’s revenue and expense by the
amount fixed (the fixed expense multiplied by the inflated base-year amount) plus
the variable amount (the variable expense multiplied by the inflated base-year
amount) multiplied by the ratio of the projection year’s occupancy to the base-year
occupancy (in the case of departmental revenue and expense) or the ratio of the
projection year’s revenue to the base year’s revenue (in the case of undistributed
operating expenses). Fixed expenses remain fixed, increasing only with inflation.
Our discussion of the revenue and expense forecast in this report is based upon
the output derived from the fixed and variable model. This forecast of revenue and
expense is accomplished through a systematic approach, following the format of
the Uniform System of Accounts for the Lodging Industry. Each category of revenue
and expense is estimated separately and combined at the end in the final
statement of income and expense.
Inflation Assumption A general rate of inflation must be established that will be applied to most revenue
and expense categories. The following table shows inflation estimates made by
economists at some noted institutions and corporations.
Lewis Alexander Nomura Securities International 1.3 % 1.9 % 1.9 % 1.9 % 2.0 %
Paul Ashworth Capital Economics 1.4 1.8 1.9 2.0 2.0
Beth Ann Bovino Standard and Poor's 1.1 1.5 1.7 1.7 1.9
Jay Brinkmann Mortgage Bankers Association 1.5 2.1 2.0 2.1 2.3
Michael Carey Credit Agricole CIB 1.5 1.4 1.8 1.9 2.0
Joseph Carson AllianceBernstein 1.8 2.0 2.0 2.2 2.4
Julia Coronado BNP Paribas 1.5 1.3 1.7 1.8 1.8
Mike Cosgrove Econoclast 1.8 2.0 2.0 2.3 2.4
Lou Crandall Wrightson ICAP 1.4 1.5 2.2 2.4 2.5
J. Dewey Daane Vanderbilt University 1.0 2.0 2.0 2.0 2.0
Douglas Duncan Fannie Mae 1.1 1.5 1.6 1.7 1.8
Robert Dye Comerica Bank 1.2 1.7 1.8 1.8 1.9
Maria Fiorini Ramirez/Joshua Shapiro MFR, Inc. 1.3 1.8 1.8 — —
Doug Handler IHS Global Insight 1.5 1.5 1.5 1.6 1.7
Ethan Harris Bank of America Securities- Merrill Lynch 1.5 1.4 1.4 — —
Maury Harris UBS 1.2 1.8 2.4 2.5 2.5
Jan Hatzius Goldman, Sachs & Co. 1.2 1.7 1.7 1.8 2.0
Tracy Herrick Avidbank 2.6 2.7 2.9 3.4 3.9
Stuart Hoffman PNC Financial Services Group 1.2 1.8 2.0 2.2 2.2
Joseph LaVorgna Deutsche Bank Securities, Inc. 1.8 2.7 2.6 2.4 2.2
Edward Leamer/David Shulman UCLA Anderson Forecast 1.4 1.6 2.0 2.4 2.3
Don Leavens/Tim Gill NEMA Business Information Services 1.6 1.9 2.0 2.1 2.2
John Lonski Moody's Investors Service 1.3 1.6 1.8 1.8 1.6
Dean Maki Barclays Capital 1.7 1.7 2.2 — —
Aneta Markowska Societe Generale 1.3 1.4 2.0 2.0 2.4
Jim Meil/Arun Raha Eaton Corp. 1.0 1.4 1.8 2.0 2.1
Robert Mellman JP Morgan Chase & Co. 1.2 1.6 1.6 1.8 1.9
Michael P. Niemira International Council of Shopping Centers 1.5 2.2 2.3 2.5 2.5
Jim O'Sullivan High Frequency Economics 1.2 1.7 2.3 2.4 2.5
Dr. Joel Prakken/ Chris Varvares Macroeconomic Advisers 1.1 1.7 1.7 1.7 1.8
Vincent Reinhart Morgan Stanley 1.7 1.9 2.0 2.0 2.1
John Ryding/Conrad DeQuadros RDQ Economics 1.3 1.8 2.3 — —
Ian Shepherdson Pantheon Macroeconomics 1.7 1.9 1.9 2.0 2.0
Allen Sinai Decision Economics, Inc. 1.4 1.6 2.8 2.2 2.3
James F. Smith Parsec Financial Management 1.0 1.0 1.1 1.2 1.3
Sean M. Snaith University of Central Florida 1.0 1.9 1.6 1.6 1.7
Sung Won Sohn California State University 1.8 1.9 1.7 1.6 1.9
Neal Soss CSFB 1.5 1.4 1.7 — —
Stephen Stanley Pierpont Securities 1.6 2.0 2.4 2.6 2.9
Susan M. Sterne Economic Analysis Associates Inc. 1.6 1.9 2.6 2.1 2.0
Diane Swonk Mesirow Financial 1.2 1.3 1.4 1.5 1.6
Carl Tannenbaum The Northern Trust 1.5 1.6 2.0 2.1 2.2
Bart van Ark The Conference Board 1.2 1.8 2.0 2.1 2.2
Brian S. Wesbury/ Robert Stein First Trust Advisors, L.P. 1.3 1.9 2.0 2.3 2.5
William T. Wilson Skolkovo Institute for Emerging Market Studies 0.9 1.1 1.2 1.6 1.8
Lawrence Yun National Association of Realtors 1.2 2.3 2.8 3.3 3.4
2003 184.0 —
2004 188.9 2.7 %
2005 195.3 3.4
2006 201.6 3.2
2007 207.3 2.8
2008 215.3 3.8
2009 214.5 -0.4
2010 218.1 1.6
2011 224.9 3.1
2012 229.6 2.1
2013 233.0 1.5
Between 2003 and 2013, the national CPI increased at an average annual
compounded rate of 2.4%; from 2008 to 2013, the CPI rose by a slightly lower
average annual compounded rate of 1.6%. In 2013, the CPI rose by 1.5%, a
decrease from the level of 2.1% recorded in 2012.
In consideration of the most recent trends, the projections set forth previously,
and our assessment of probable property appreciation levels, we have applied
underlying inflation rates of 2.0%, 2.5%, and 3.0% thereafter for each respective
year following the base year of 2013. This stabilized inflation rate takes into
account normal, recurring inflation cycles. Inflation is likely to fluctuate above and
Summary of Based on an analysis that will be detailed throughout this section, we have
Projections formulated a forecast of income and expense. The following table presents a
detailed forecast through the fifth projection year, including amounts per available
room and per occupied room. The second table illustrates our ten-year forecast of
income and expense, presented with a lesser degree of detail. The forecasts pertain
to years that begin on July 1, 2016, expressed in inflated dollars for each year.
Number of Rooms: 40 40 40 40 40 40 40 40 40 40
Occupied Rooms: 6,700 6,968 7,192 7,192 7,192 7,192 7,192 7,192 7,192 7,192
Occupancy: 50% 52% 54% 54% 54% 54% 54% 54% 54% 54%
Average Rate: $368.23 % of $382.96 % of $396.34 % of $408.23 % of $420.48 % of $433.09 % of $446.08 % of $459.47 % of $473.25 % of $487.45 % of
RevPAR: $184.11 Gross $199.14 Gross $212.72 Gross $219.10 Gross $225.68 Gross $232.45 Gross $239.42 Gross $246.60 Gross $254.00 Gross $261.62 Gross
REVENUE
Rooms $2,467 55.7 % $2,668 56.4 % $2,850 56.8 % $2,936 56.8 % $3,024 56.8 % $3,115 56.8 % $3,208 56.8 % $3,304 56.8 % $3,404 56.8 % $3,506 56.8 %
Food & Beverage 1,305 29.5 1,384 29.2 1,459 29.1 1,503 29.1 1,548 29.1 1,595 29.1 1,642 29.1 1,692 29.1 1,742 29.1 1,795 29.1
Other Operated Departments** 539 12.2 561 11.9 584 11.6 601 11.6 619 11.6 638 11.6 657 11.6 677 11.6 697 11.6 718 11.6
Rentals & Other Income 115 2.6 120 2.5 125 2.5 129 2.5 133 2.5 137 2.5 141 2.5 145 2.5 149 2.5 154 2.5
Total 4,426 100.0 4,733 100.0 5,018 100.0 5,169 100.0 5,324 100.0 5,484 100.0 5,648 100.0 5,817 100.0 5,993 100.0 6,172 100.0
DEPARTMENTAL EXPENSES*
Rooms 784 31.8 820 30.7 855 30.0 881 30.0 907 30.0 934 30.0 962 30.0 991 30.0 1,021 30.0 1,052 30.0
Food & Beverage 1,008 77.2 1,051 76.0 1,094 75.0 1,127 75.0 1,161 75.0 1,196 75.0 1,232 75.0 1,269 75.0 1,307 75.0 1,346 75.0
Other Operated Departments 492 91.3 509 90.6 525 90.0 541 90.0 557 90.0 574 90.0 591 90.0 609 90.0 627 90.0 646 90.0
Total 2,284 51.6 2,380 50.3 2,475 49.3 2,549 49.3 2,626 49.3 2,704 49.3 2,786 49.3 2,869 49.3 2,955 49.3 3,044 49.3
DEPARTMENTAL INCOME 2,142 48.4 2,353 49.7 2,543 50.7 2,620 50.7 2,698 50.7 2,780 50.7 2,863 50.7 2,948 50.7 3,038 50.7 3,129 50.7
UNDISTRIBUTED OPERATING EXPENSES
Administrative & General 375 8.5 390 8.2 404 8.1 417 8.1 429 8.1 442 8.1 455 8.1 469 8.1 483 8.1 497 8.1
Marketing 178 4.0 185 3.9 192 3.8 197 3.8 203 3.8 209 3.8 216 3.8 222 3.8 229 3.8 236 3.8
Prop. Operations & Maint. 138 3.1 144 3.0 149 3.0 153 3.0 158 3.0 163 3.0 168 3.0 173 3.0 178 3.0 183 3.0
Utilities 118 2.7 123 2.6 128 2.5 132 2.5 135 2.5 140 2.5 144 2.5 148 2.5 152 2.5 157 2.5
Total 809 18.3 841 17.7 873 17.4 899 17.4 926 17.4 954 17.4 982 17.4 1,012 17.4 1,042 17.4 1,073 17.4
HOUSE PROFIT 1,333 30.1 1,512 32.0 1,671 33.3 1,721 33.3 1,773 33.3 1,826 33.3 1,880 33.3 1,937 33.3 1,996 33.3 2,055 33.3
Management Fee 133 3.0 142 3.0 151 3.0 155 3.0 160 3.0 165 3.0 169 3.0 175 3.0 180 3.0 185 3.0
INCOME BEFORE FIXED CHARGES 1,200 27.1 1,370 29.0 1,520 30.3 1,566 30.3 1,613 30.3 1,662 30.3 1,711 30.3 1,762 30.3 1,816 30.3 1,870 30.3
FIXED EXPENSES
Property Taxes 341 7.7 349 7.4 360 7.2 370 7.2 381 7.2 393 7.2 405 7.2 417 7.2 429 7.2 442 7.2
Insurance 48 1.1 50 1.0 51 1.0 53 1.0 54 1.0 56 1.0 57 1.0 59 1.0 61 1.0 63 1.0
Payment to Unit Owners 547 12.4 1,013 21.4 1,254 25.0 1,292 25.0 1,331 25.0 1,371 25.0 1,412 25.0 1,454 25.0 1,498 25.0 1,543 25.0
Condo Association Fee*** (244) (5.5) (460) (9.7) (586) (11.7) (604) (11.7) (622) (11.7) (640) (11.7) (660) (11.7) (679) (11.7) (700) (11.7) (721) (11.7)
Reserve for Replacement 89 2.0 142 3.0 201 4.0 207 4.0 213 4.0 219 4.0 226 4.0 233 4.0 240 4.0 247 4.0
Total 780 17.7 1,094 23.1 1,279 25.5 1,318 25.5 1,357 25.5 1,398 25.5 1,440 25.5 1,483 25.5 1,528 25.5 1,574 25.5
NET INCOME $420 9.4 % $277 5.9 % $241 4.8 % $248 4.8 % $256 4.8 % $263 4.8 % $271 4.8 % $279 4.8 % $288 4.8 % $297 4.8 %
1 1 1 1 1 1 1 1 1 1
*Departmental expenses are expressed as a percentage of departmental revenues.
** Other Operated Departments include spa/salon charges, gift shop revenue, telephone charges, and other minor departmental revenues
*** 66% of Prop. Operations&Maint, Utilities, Property Taxes, Insurance, and Reserve for Replacement is passed on to individual unit owners
Rooms Revenue Rooms revenue is determined by two variables: occupancy and average rate. We
projected occupancy and average rate in a previous section of this report. The
proposed subject hotel is expected to stabilize at an occupancy level of 54% with
an average rate of $396.34 in 2018/19. Following the stabilized year, the subject
property’s average rate is projected to increase along with the underlying rate of
inflation.
Food and Beverage Food and beverage revenue is generated by the hotel condominium’s restaurants,
Revenue lounges, coffee shops, snack bars, and banquet/meeting room. In addition to
providing a source of revenue, these outlets serve as an amenity that assists in the
sale of the hotel condo units and the cottages. With the exception of properties
with active lounges or banquet facilities that draw local residents, in-house guests
generally represent a substantial percentage of a hotel's food and beverage
patrons. In the case of the Proposed Hotel Condominiums and Cottages, the food
and beverage department will include a restaurant, banquet/meeting facilities;
moreover, banquet/meeting space is expected to span 4,000 square feet.
Although food and beverage revenue varies directly with changes in occupancy,
the small portion generated by banquet sales and outside capture is relatively
fixed. The comparable statements illustrated food and beverage revenue between
52.7% and 90.6% of rooms revenue, or $170.70 and $300.95 per occupied room.
Other Operated According to the Uniform System of Accounts, other operated departments include
Departments Revenue any major or minor operated department other than rooms and food and
beverage. The proposed subject hotel's other operated departments revenue
sources are expected to include the hotel's telephone charges, spa/salon revenue,
Rentals & Other The rentals and other income sources comprise those other than guestrooms, food
Income and beverage, and the other operated departments. The proposed subject rentals
and other income revenues are expected to be generated primarily by the hotel
condominium lobby convenience store, sundries counter, meeting space rentals,
guest laundry fees, business center services, in-room movie and game charges, and
vending areas. In addition, rentals and other income revenues are also expected to
be generated from rentals of water equipment, such as inner tubes and water.
Based on our review of operations with a similar extent of offerings, we have
positioned an appropriate revenue level for the proposed subject property.
Rentals and other income revenue for the comparables ranged 0.0 % to 6.1 % of
rooms revenue or $2.85 to $48.15 on a per-occupied-room basis. Changes in this
revenue item through the projection period result from the application of the
underlying inflation rate and projected changes in occupancy. We forecast the
proposed subject hotel’s rentals and other income to stabilize at $17.39 per
occupied room by the stabilized year, 2018/19.
Rooms Expense Rooms expense consists of items related to the sale and upkeep of the condos,
cottages and public space. Salaries, wages, and employee benefits account for a
substantial portion of this category. Although payroll varies somewhat with
occupancy and managers can generally scale the level of service staff on hand to
meet an expected occupancy level, much of a rental property’s payroll is fixed. A
base level of front desk personnel, housekeepers, and supervisors must be
maintained at all times, especially during the peak months. As a result, salaries,
wages, and employee benefits are only moderately sensitive to changes in seasonal
occupancy.
Commissions and reservations are usually based on room sales, and thus are
highly sensitive to changes in occupancy and average rate. While guest supplies
vary 100% with occupancy, linens and other operating expenses are only slightly
affected by volume.
The comparables illustrated rooms expense ranging between 20.9% and 36.9% of
rooms revenue; on a per-occupied-room basis, the range was between $39.83 and
Food and Beverage Food expenses consist of items necessary for the primary operation of the subject
Expense property’s food and banquet facilities. The costs associated with food sales and
payroll are moderately to highly correlated to food revenues. Items such as china,
linen and uniforms are less dependent on volume. Although the other expense
items are basically fixed, they represent a relatively insignificant factor. Beverage
expenses consist of items necessary for the operation of a hotel’s lounge and bar
areas. The costs associated with beverage sales and payroll are moderately to
highly correlated to beverage revenues.
The comparables illustrate food and beverage expense ranging between 68.8%
and 87.9% of food and beverage revenue. We have projected a stabilized expense
ratio of 75.0% in 2018/19. The proposed subject hotel's food and beverage
operation is expected to be efficiently managed and operate at an expense level
that is in line with other comparable operations.
Other Operated Other operated departments expense includes all expenses reflected in the
Departments Expense summary statements for the divisions associated in these categories. This was
previously discussed in this chapter. The comparables illustrated other operated
departments expense ranging between $14.94 and $61.07 per occupied room. We
have projected a stabilized expense ratio of 90.0% in 2018/19. The proposed
subject hotel's other operated departments revenue sources are expected to
include the hotel's telephone charges, spa/salon revenue, and other minor
departments. Based on our review of operations with a similar extent of offerings,
we have positioned an appropriate revenue level for the proposed subject hotel.
Administrative and Administrative and general expense includes the salaries and wages of all
General Expense administrative personnel who are not directly associated with a particular
department. Expense items related to the management and operation of the
property are also allocated to this category.
Most administrative and general expenses are relatively fixed. The exceptions are
cash overages and shortages; commissions on credit card charges; provision for
doubtful accounts, which are moderately affected by the number of transactions or
total revenue; and salaries, wages, and benefits, which are very slightly influenced
by volume.
Marketing Expense Marketing expense consists of all costs associated with advertising, sales, and
promotion; these activities are intended to attract and retain customers. Marketing
can be used to create an image, develop customer awareness, and stimulate
patronage of a property's various facilities.
The marketing category is unique in that all expense items, with the exception of
fees and commissions, are totally controlled by management. Most hotel operators
establish an annual marketing budget that sets forth all planned expenditures. If
the budget is followed, total marketing expenses can be projected accurately.
Marketing expenditures are unusual because although there is a lag period before
results are realized, the benefits are often extended over a long period. Depending
on the type and scope of the advertising and promotion program implemented, the
lag time can be as short as a few weeks or as long as several years. However, the
favorable results of an effective marketing campaign tend to linger, and a property
often enjoys the benefits of concentrated sales efforts for many months.
Property Operations Property operations and maintenance expense is another expense category that is
and Maintenance largely controlled by management. Except for repairs that are necessary to keep
The age of a lodging facility has a strong influence on the required level of
maintenance. A new or thoroughly renovated property is protected for several
years by modern equipment and manufacturers' warranties. However, as a
hostelry grows older, maintenance expenses escalate. A well-organized preventive
maintenance system often helps delay deterioration, but most facilities face higher
property operations and maintenance costs each year, regardless of the occupancy
trend. The quality of initial construction can also have a direct impact on future
maintenance requirements. The use of high-quality building materials and
construction methods generally reduces the need for maintenance expenditures
over the long term.
Utilities Expense The utilities consumption of a lodging facility takes several forms, including water
and space heating, air conditioning, lighting, cooking fuel, and other miscellaneous
power requirements. The most common sources of hotel utilities are electricity,
natural gas, fuel oil, and steam. This category also includes the cost of water
service.
Total energy cost depends on the source and quantity of fuel used. Electricity tends
to be the most expensive source, followed by oil and gas. Although all hotels
consume a sizable amount of electricity, many properties supplement their utility
requirements with less expensive sources, such as gas and oil, for heating and
cooking.
Management Fee Management expense consists of the fees paid to the managing agent contracted to
operate the property. Some companies provide management services and a brand-
name affiliation (first-tier management company), while others provide
management services alone (second-tier management company). Some
management contracts specify only a base fee (usually a percentage of total
revenue), while others call for both a base fee and an incentive fee (usually a
percentage of defined profit). Basic hotel management fees are often based on a
percentage of total revenue, which means they have no fixed component. While
base fees typically range from 2% to 4% of total revenue, incentive fees are deal-
specific and often are calculated as a percentage of income available after debt
service and, in some cases, after a preferred return on equity. Total management
fees for the subject property have been forecast at 3.0% of total revenue.
Property Taxes Property (or ad valorem) tax is one of the primary revenue sources of
municipalities. Based on the concept that the tax burden should be distributed in
proportion to the value of all properties within a taxing jurisdiction, a system of
assessments is established. Theoretically, the assessed value placed on each parcel
bears a definite relationship to market value, so properties with equal market
values will have similar assessments and properties with higher and lower values
will have proportionately larger and smaller assessments.
The following table summarizes the historical assessed value for the parcels that
will be developed for the proposed subject property.
Tax Rate is 49.8314 Mills for Summer, Winter & Vintage Tax Collections 2012, 2013, 2014 Tax Rates
The most recent tax rate in this jurisdiction was reported at 49.83140 millage rate.
The following table shows changes in the tax rate during the last several years.
Real Property
Year Tax Rate
2012 49.83140
2013 49.83140
2014 49.83140
Insurance Expense The insurance expense category consists of the cost of insuring the subject
property and its contents against damage or destruction by fire, weather, sprinkler
leakage, boiler explosion, plate glass breakage, and so forth. General insurance
costs also include premiums relating to liability, fidelity, and theft coverage.
Insurance rates are based on many factors, including building design and
construction, fire detection and extinguishing equipment, fire district, distance
from the firehouse, and the area's fire experience. Insurance expenses do not vary
with occupancy.
Based on comparable data and the structural attributes of the proposed project,
we have forecast the proposed subject’s insurance expense at $1,277 per available
room by the stabilized year (positioned at $1,200 on a per-available-room basis in
base-year dollars). This forecast equates to 1.0% of total revenue on a stabilized
basis. In subsequent years, this amount is assumed to increase in tandem with
inflation.
Payment to Unit With the assumed condominium structure, individual unit owners are entitled to
Owners 50% of total rooms revenue after appropriate expense amount is taken out for
resort operation. The following table shows our projection of aggregated rental
revenues that would be paid to individual unit owners.
We have assumed that the management will collect 12% of total rooms revenue as
a resort management fee, which is considered typical for this type of arrangement.
Individual unit owners are entitled to the remaining net room revenue from units
placed in the rental pool.
Reserve for Furniture, fixtures, and equipment are essential to the operation of a lodging
Replacement facility, and their quality often influences a property's class. This category includes
all non-real estate items that are capitalized, rather than expensed. The furniture,
fixtures, and equipment of a hotel are exposed to heavy use and must be replaced
at regular intervals. The useful life of these items is determined by their quality,
durability, and the amount of guest traffic and use.
Based on the results of this study, our review of the subject asset and comparable
lodging facilities, and our industry expertise, we estimate that a reserve for
replacement of 4% of total revenues is sufficient to provide for the timely and
periodic replacement of the subject property's furniture, fixtures, and equipment.
This amount is ramped up during the initial projection period.
Condominium For this type of operation, it is common to pass on certain expenses to individual
Association Fee unit owners. Such expenses include property operations and maintenance,
utilities, insurance, property taxes, and reserve for replacement.
The amount that should be allocated to the individual unit owner is determined by
taking the ratio of total building square footage of condominium and cottage units
( 53,800 square feet) against total building square footage of the whole property
81,700 square feet). The square footage is based on the information provided by
the Shoreline Architecture Design, Inc., and that indicates that roughly 66% of the
above-mentioned expenses amount should be allocated to individual unit owner as
condominium association fee.
Conclusion In conclusion, our analysis reflects a profitable operation, with net income
expected to total 2.1% of total revenue by the stabilized year. The stabilized total
revenue comprises primarily rooms and food and beverage revenue, with a
secondary portion derived from other income sources. On the cost side,
departmental expenses total 52.4% of revenue by the stabilized year, while
undistributed operating expenses total 21.0% of total revenues; this assumes that
the property will be operated competently by a well-known hotel operator. After a
3.0% of total revenues management fee, and 21.5% of total revenues in fixed
expenses, a net income ratio of 2.1% is forecast by the stabilized year.
Construction Cost Because the subject property is a proposed hotel, we have relied upon the actual
Estimate development budget for the proposed subject hotel in performing a cost analysis.
As this budget takes into consideration all of the physical, structural, and design
elements specific to the property, it is believed to be the most accurate assessment
of the actual cost of developing a hotel facility of this type. The details of this
budget, prepared by the developers of the Proposed Hotel Condominiums and
Cottages, are presented in the following table.
Mortgage Component Hotel financing is currently very active at all tiers of the lodging industry. Lenders
are attracted to the lodging industry because of the higher yields generated by
hotel financing relative to other commercial real estate, and the industry is
performing strongly, with supply growth constrained. Commercial banks,
mortgage REITs, insurance companies, and CMBS and mezzanine lenders are
aggressively pursuing deals. Financing is also increasingly available for hotels that
require a turnaround.
Data for the mortgage component may be developed from statistics of actual hotel
mortgages made by long-term lenders. The American Council of Life Insurance,
which represents 20 large life insurance companies, publishes quarterly
information pertaining to the hotel mortgages issued by its member companies.
Because of the six- to nine-month lag time in reporting and publishing hotel
mortgage statistics, it was necessary to update this information to reflect current
lending practices. Our research indicates that the greatest degree of correlation
exists between the average interest rate of a hotel mortgage and the concurrent
yield on an average-A corporate bond.
The following chart summarizes the average mortgage interest rates of the hotel
loans made by these lenders. For the purpose of comparison, the average-A
corporate bond yield (as reported by Moody's Bond Record) is also shown.
9.0
8.0
7.0
Rate (%)
6.0
5.0
4.0
3.0
2004 - 3rd
2005 - 3rd
2006 - 3rd
2008 - 3rd
2009 - 3rd
2010 - 3rd
2011 - 3rd
2013 - 3rd
2007 - 3rd
2012 - 3rd
2010 - 1st
2011 - 1st
2012 - 1st
2013 - 1st
2004 - 1st
2005 - 1st
2006 - 1st
2009 - 1st
2007 - 1st
2008 - 1st
The relationship between hotel interest rates and the yields from the average-A
corporate bond can be detailed through a regression analysis, which is expressed
as follows.
Y = 0.93110700 X + 1.02995700
Yields on U.S. treasuries and average-A corporate bonds remain at low levels
despite their recent uptick, providing a very favorable financing environment.
Interest rates for single hotel assets are currently ranging from 5.0% to 7.0%,
depending on the type of debt, loan-to-value ratio, and the quality of the asset and
its market.
Based on our analysis of the current lodging industry mortgage market and
adjustments for specific factors, such as the proposed property’s location and
conditions in the Port Sanilac market, it is our opinion that a 5.50% interest, 25-
year amortization mortgage with a 0.073690 constant is appropriate for the
proposed subject hotel. In the mortgage-equity analysis, we have applied a loan-to-
value ratio of 70%, which is reasonable to expect based on this interest rate and
current parameters.
Equity Component The remaining capital required for a hotel investment generally comes from the
equity investor. The rate of return that an equity investor expects over a ten-year
holding period is known as the equity yield. Unlike the equity dividend, which is a
short-term rate of return, the equity yield specifically considers a long-term
holding period (generally ten years), annual inflation- adjusted cash flows,
property appreciation, mortgage amortization, and proceeds from a sale at the end
of the holding period. To establish an appropriate equity yield rate, we have used
two sources of data: past appraisals and investor interviews.
Overall Rate
Based on Sales Price
Total
Number Date Property Equity Historical Projected
Hotel Location of Rooms of Sale Yield Yield Year Year One
Source: HVS
Overall Rate
Based on Sales Price
Total
Number Date Property Equity Historical Projected
Hotel Location of Rooms of Sale Yield Yield Year Year One
Source: HVS
The following table summarizes the range of equity yields indicated by hotel sales
and investor interviews. We note that there tends to be a lag between the sales
data and current market conditions, and thus, the full effect of the change in the
economy and capital markets may not yet be reflected.
Based on the assumed 70% loan-to-value ratio, the risk inherent in achieving the
projected income stream, and the age, condition, and anticipated market position
of the subject property, it is our opinion that an equity investor is likely to require
an equity yield rate of 19.0%. The lack of attainable yields on alternate
investments has continued to put downward pressure on equity yield rates,
despite the desire of investors to yield higher returns. Competition for quality
assets is increasing amongst all hotel asset types. These influences are keeping
equity yields from increasing significantly. Equity return requirements remain
elevated for the more challenged hotel assets.
Terminal Capitalization Inherent in this valuation process is the assumption of a sale at the end of the ten-
Rate year holding period. The estimated reversionary sale price as of that date is
calculated by capitalizing the projected eleventh-year net income by an overall
terminal capitalization rate. An allocation for the selling expenses is deducted from
this sale price, and the net proceeds to the equity interest (also known as the
equity residual) are calculated by deducting the outstanding mortgage balance
from the reversion.
12.0
11.5
11.0
Terminal Cap Rate (%)
10.5
10.0
9.5
9.0
8.5
8.0
7.5
7.0
2002
2005
2007
2008
2010
2011
2013
2014
2003
2004
2006
2009
2012
PWC - Full-Service PWC - Luxury
CRE/RERC - First Tier PWC - Select-Service
Mortgage-Equity As the two participants in a real estate investment, investors and lenders must
Method – evaluate their equity and debt contributions based on their particular return
Opinion of Net Present requirements. After carefully weighing the risk associated with the projected
Value economic benefits of a lodging investment, the participants will typically make
their decision whether or not to invest in a hotel or resort by determining if their
investment will provide an adequate yield over an established period. For the
lender, this yield will typically reflect the interest rate required for a hotel
mortgage over a period of what can range from seven to ten years. The yield to the
equity participant may consider not only the requirements of a particular investor,
but also the potential payments to cooperative or ancillary entities such as limited
partner payouts, stockholder dividends, and management company incentive fees.
The yield to the lender based on a 70% debt contribution equates to an interest
rate of 5.50%, which is calculated as follows.
The following table illustrates the cash flow available to the equity position, after
deducting the debt service from the projected net income.
Net Income
Available for Total Annual Net Income
Year Debt Service Debt Service to Equity
In order for the present value of the equity investment to equate to the $980,000
capital outlay, the investor must accept a 20.0% return, as shown in the following
table.
Individual Unit Sales In addition to the net income from the resort operation, the proposed subject
Proceeds property will have sales proceeds from unit sales to individual owners. This is
another source of cash flow, which should be taken into consideration in
determining the feasibility of the project.
We have examined the following four comparable condominium unit sales in order
to estimate a potential sales price for the subject property’s units.
Property Rights Conveyed Fee Simple Fee Simple Fee Simple Fee Simple
Adjustment 0.0% 0.0% 0.0% 0.0%
Adjusted Sales Price $151 $150 $177 $177
Financing Terms Cash Equivalent Cash Equivalent Cash Equivalent Cash Equivalent
Adjustment 0.0% 0.0% 0.0% 0.0%
Adjusted Sales Price $151 $150 $177 $177
Location As all the condominium sale comparables were located in townships with similar
characteristics, no adjustments for location were deemed necessary.
Physical Condition Sales #1 through #4 were older properties with inferior physical conditions.
Therefore, upward adjustments were required.
Functional Utility Sales #2 through #4 feature a garage, which is considered superior functional
utility. Therefore, downward adjustments were required.
Size The size of a property inversely affects a price on a per-square-foot basis. This is
because additional value generated from an addition of another square foot will
gradually diminish as the size of a property increases. Sale #1 features a smaller
floor size; therefore, a downward adjustment was required.
Conclusion After a series of adjustments, the price per square foot for comparable
condominium sales ranges from $173 to $204. Given the characteristics of the
proposed subject property, we have concluded that $190 per square foot is
appropriate. Therefore, the sale price for the weighted average size of the
proposed condominium unit (1,467 square feet) is $ $279,000 .
We have examined the following four comparable condominium unit sales in order
to estimate a potential sales price for the subject property’s units.
Property Rights Conveyed Fee Simple Fee Simple Fee Simple Fee Simple
Adjustment 0.0% 0.0% 0.0% 0.0%
Adjusted Sales Price $256 $188 $186 $163
Financing Terms Cash Equivalent Cash Equivalent Cash Equivalent Cash Equivalent
Adjustment 0.0% 0.0% 0.0% 0.0%
Adjusted Sales Price $256 $188 $186 $163
Physical Condition Due to the age of the Sale#1 though #4, their physical condition is considered
inferior to the newly built subject property. We have applied upward adjustments
for this characteristic.
Functional Utility Sales #1, #2 and #4 feature a garage, which is considered superior functional
utility. Therefore, downward adjustments were required.
Size The size of a property inversely affects a price on a per-square-foot basis. This is
because additional value generated from an addition of another square foot will
gradually diminish as the size of a property increases. Sales #1 through #4 feature
a larger floor size; therefore, upward adjustments were required.
Conclusion After a series of adjustments, the price per square foot for comparable
condominium sales ranges from $231 to $262. Given the characteristics of the
proposed subject property, we have concluded that $245 per square foot is
appropriate. Therefore, the sale price for the weighted average size of the
proposed condominium unit (1,144 square feet) is $280,219.
Sales Proceed The following table summarizes our sales price conclusions for each unit type.
Projection
As shown in the preceding table, the unit price weighted based on the number of
units is $279,000
Based on the current condition of the market and the types of the proposed units,
we have assumed an absorption period of 24 months. The following tables
illustrate our projected month-by-month sales proceedings.
Total Sales Revenue Per Period $1,483,605 $1,487,264 $1,192,746 $1,195,688 $599,318 $600,796 $301,139 $301,882 $302,626 $303,373 $304,121 $304,871
Sales Expense
Marketing & Sales 4.00% $59,344 $59,491 $47,710 $47,828 $23,973 $24,032 $12,046 $12,075 $12,105 $12,135 $12,165 $12,195
General Admin. Expense 2.00% $29,672 $29,745 $23,855 $23,914 $11,986 $12,016 $6,023 $6,038 $6,053 $6,067 $6,082 $6,097
Sales Expense Per Period ($89,016) ($89,236) ($71,565) ($71,741) ($35,959) ($36,048) ($18,068) ($18,113) ($18,158) ($18,202) ($18,247) ($18,292)
Net Sales Proceeds $1,394,589 $1,398,029 $1,121,181 $1,123,946 $563,359 $564,749 $283,071 $283,769 $284,469 $285,170 $285,874 $286,579
Discount Factor 0.992844 0.985740 0.978686 0.971683 0.964730 0.957826 0.950972 0.944167 0.937411 0.930703 0.924043 0.917431
Present Value 1,384,610 1,378,092 1,097,284 1,092,119 543,489 540,931 269,192 267,925 266,664 265,409 264,160 262,916
Total Sales Revenue Per Period $305,623 $306,376 $307,132 $307,890 $308,649 $309,410 $310,173 $310,938 $311,705 $312,474 $313,244 $314,017
Sales Expense
Marketing & Sales 4.00% $12,225 $12,255 $12,285 $12,316 $12,346 $12,376 $12,407 $12,438 $12,468 $12,499 $12,530 $12,561
General Admin. Expense 2.00% $6,112 $6,128 $6,143 $6,158 $6,173 $6,188 $6,203 $6,219 $6,234 $6,249 $6,265 $6,280
Sales Expense Per Period ($18,337) ($18,383) ($18,428) ($18,473) ($18,519) ($18,565) ($18,610) ($18,656) ($18,702) ($18,748) ($18,795) ($18,841)
Net Sales Proceeds $287,285 $287,994 $288,704 $289,416 $290,130 $290,845 $291,563 $292,282 $293,003 $293,725 $294,450 $295,176
Discount Factor 0.910866 0.904348 0.897877 0.891452 0.885073 0.878740 0.872452 0.866209 0.860010 0.853856 0.847746 0.841680
Present Value 261,679 260,447 259,221 258,001 256,786 255,577 254,374 253,177 251,985 250,799 249,619 248,444
Condominium Hotel In determining the potential feasibility of the Proposed Hotel Condominiums and
Scenario Cottages, we analyzed the lodging market, researched the area’s economics,
reviewed the estimated development cost, and prepared a ten-year forecast of
income and expense, which was based on our review of the current and historical
market conditions, as well as comparable income and expense statements. In
addition, we analyzed the comparable condominium and home sales in the local
market to determine the value of the sales proceedings from individual unit sales.
As is illustrated in the table above, HVS estimates the prospective “when complete”
market value of total sales proceeds equals to $10,700,000 or $268,000 per
condominium unit. This is based on an assumption that all the 40 condominium
and cottage units will be sold in 24 months from July 2016 through June 2018, at
an average unit price of $279,000 or $209 per square foot. In addition, HVS
estimates the prospective “when complete” market value of operational cash flows
from all 40 rentable units is equal to $2,800,000 or $70,000 per unit. Therefore,
the prospective “when complete” market value of combined “fee simple” and
“condominium management” property rights in the project equates to
$13,500,000, which is smaller than the preliminary project cost of $17,500,000 .
Thus, we conclude the project will not be feasible without some forms of
incentives from the public sector.
Residential Only One of the challenges the proposed project must face is the fact that the proposed
Scenario subject property will only have 40 units in the lodging rental pool. Since the
lodging facility needs to maintain a certain staffing level, even during low seasons,
it is very difficult for the property to operate efficiently with such a small room
count.
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan 103
In addition, the rooms revenue split to individual owners, which is inherent to the
condominium-hotel model, is another factor that further reduces the profitability
of the rental pool operation.
Based on the project cost estimate prepared by Shoreline Architecture Design, Inc.,
the cost of the condominium tower will be $10,700,000, or $445,833 per
condominium unit. The cost of the cottages will be an estimated $2,500,000, or
$250,000 per unit. HVS estimates that removing the above-mentioned amenities
from the condominium tower, the cost per condominium unit will be reduced to
less than the cost of a cottage unit, mainly due to the efficiency of building a tower.
For the purpose of this analysis, we assume the cost to build the condominium
tower can be reduced to $220,000 per unit. However, HVS analysts are not
professional cost estimators and we recommend seeking a professional cost
estimate if the Village wishes to pursue this development scenario. This new cost
estimate is presented in the following table.
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan 104
FIGURE 8-17 ALTERNATIVE FEASIBILITY CONCLUSION
Although this scenario is likely to reduce the project’s feasibility gap, HVS also
concludes that this alternative scenario will likely have a significantly reduced
economic impact on the area economy compared to the original scenario. By not
operating the proposed subject property as a lodging facility, the number of jobs
created and the amount of visitor spending generated would be significantly
reduced.
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan 105
9. Statement of Assumptions and Limiting Conditions
1. This report is set forth as a feasibility study of the proposed subject hotel;
this is not an appraisal report.
2. This report is to be used in whole and not in part.
3. No responsibility is assumed for matters of a legal nature, nor do we
render any opinion as to title, which is assumed to be marketable and free
of any deed restrictions and easements. The property is evaluated as
though free and clear unless otherwise stated.
4. We assume that there are no hidden or unapparent conditions of the sub-
soil or structures, such as underground storage tanks, that would impact
the property’s development potential. No responsibility is assumed for
these conditions or for any engineering that may be required to discover
them.
5. We have not considered the presence of potentially hazardous materials or
any form of toxic waste on the project site. The consultants are not
qualified to detect hazardous substances, and we urge the client to retain
an expert in this field if desired.
6. The Americans with Disabilities Act (ADA) became effective on January 26,
1992. We have assumed the proposed hotel would be designed and
constructed to be in full compliance with the ADA.
7. We have made no survey of the site, and we assume no responsibility in
connection with such matters. Sketches, photographs, maps, and other
exhibits are included to assist the reader in visualizing the property. It is
assumed that the use of the described real estate will be within the
boundaries of the property described, and that no encroachment will exist.
8. All information, financial operating statements, estimates, and opinions
obtained from parties not employed by CCG Holdings, LLC are assumed to
be true and correct. We can assume no liability resulting from
misinformation.
9. Unless noted, we assume that there are no encroachments, zoning
violations, or building violations encumbering the subject property.
10. The property is assumed to be in full compliance with all applicable
federal, state, local, and private codes, laws, consents, licenses, and
regulations (including a liquor license where appropriate), and that all
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan i
licenses, permits, certificates, franchises, and so forth can be freely
renewed or transferred to a purchaser.
11. All mortgages, liens, encumbrances, leases, and servitudes have been
disregarded unless specified otherwise.
12. None of this material may be reproduced in any form without our written
permission, and the report cannot be disseminated to the public through
advertising, public relations, news, sales, or other media.
13. We are not required to give testimony or attendance in court by reason of
this analysis without previous arrangements, and only when our standard
per-diem fees and travel costs are paid prior to the appearance.
14. If the reader is making a fiduciary or individual investment decision and
has any questions concerning the material presented in this report, it is
recommended that the reader contact us.
15. We take no responsibility for any events or circumstances that take place
subsequent to the date of our field inspection.
16. The quality of a lodging facility's on-site management has a direct effect on
a property's economic viability. The financial forecasts presented in this
analysis assume responsible ownership and competent management. Any
departure from this assumption may have a significant impact on the
projected operating results.
17. The financial analysis presented in this report is based upon assumptions,
estimates, and evaluations of the market conditions in the local and
national economy, which may be subject to sharp rises and declines. Over
the projection period considered in our analysis, wages and other
operating expenses may increase or decrease because of market volatility
and economic forces outside the control of the hotel’s management. We
assume that the price of hotel rooms, food, beverages, and other sources of
revenue to the hotel will be adjusted to offset any increases or decreases in
related costs. We do not warrant that our estimates will be attained, but
they have been developed based upon information obtained during the
course of our market research and are intended to reflect the expectations
of a typical hotel investor as of the stated date of the report.
18. This analysis assumes continuation of all Internal Revenue Service tax code
provisions as stated or interpreted on either the date of value or the date of
our field inspection, whichever occurs first.
19. Many of the figures presented in this report were generated using
sophisticated computer models that make calculations based on numbers
carried out to three or more decimal places. In the interest of simplicity,
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan ii
most numbers have been rounded to the nearest tenth of a percent. Thus,
these figures may be subject to small rounding errors.
20. It is agreed that our liability to the client is limited to the amount of the fee
paid as liquidated damages. Our responsibility is limited to the client, and
use of this report by third parties shall be solely at the risk of the client
and/or third parties. The use of this report is also subject to the terms and
conditions set forth in our engagement letter with the client.
21. Evaluating and comprising financial forecasts for hotels is both a science
and an art. Although this analysis employs various mathematical
calculations to provide value indications, the final forecasts are subjective
and may be influenced by our experience and other factors not specifically
set forth in this report.
22. This study was prepared by CCG Holdings, LLC. All opinions,
recommendations, and conclusions expressed during the course of this
assignment are rendered by the staff of CCG Holdings, LLC as employees,
rather than as individuals.
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan iii
10. Certification
The undersigned hereby certify that, to the best of our knowledge and belief:
1. the statements of fact presented in this report are true and correct;
2. the reported analyses, opinions, and conclusions are limited only by the
reported assumptions and limiting conditions, and are our personal,
impartial, and unbiased professional analyses, opinions, and conclusions;
3. we have no (or the specified) present or prospective interest in the
property that is the subject of this report and no (or the specified) personal
interest with respect to the parties involved;
4. we have no bias with respect to the property that is the subject of this
report or to the parties involved with this assignment;
5. our engagement in this assignment was not contingent upon developing or
reporting predetermined results;
6. our compensation for completing this assignment is not contingent upon
the development or reporting of a predetermined result or direction in
performance that favors the cause of the client, the attainment of a
stipulated result, or the occurrence of a subsequent event directly related
to the intended use of this study;
7. our analyses, opinions, and conclusions were developed, and this report
has been prepared, in conformity with the Uniform Standards of
Professional Appraisal Practice;
8. Anjali Peterson personally inspected the property described in this report;
Hans Detlefsen, MPP, MAI participated in the analysis and reviewed the
findings, but did not personally inspect the property;
9. Anjali Peterson and Yoshi Kanno provided significant assistance to Hans
Detlefsen, MPP, MAI, and that no one other than those listed above and the
undersigned prepared the analyses, conclusions, and opinions concerning
the real estate that are set forth in this report; Hans Detlefsen has not
performed appraisal or consulting work on this property within the past
three years.
10. the reported analyses, opinions, and conclusions were developed, and this
report has been prepared, in conformity with the requirements of the Code
of Professional Ethics and the Standards of Professional Appraisal Practice
of the Appraisal Institute;
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan iv
11. the use of this report is subject to the requirements of the Appraisal
Institute relating to review by its duly authorized representatives; and
12. as of the date of this report, Hans Detlefsen, MPP, MAI has completed the
requirements of the continuing education program of the Appraisal
Institute.
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan v
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Proposed Hotel Condominiums and Cottages – Port Sanilac, Michigan vi