A Report on how a business; either big small or big can use information systems to gain competitive

advantage over their competitor.

Street Food Vendor as a Business Focus (KFC as an example)

Competitive advantage is the attributes that puts a business ahead while helping them to outperform
its competitors or rivals. Competitive advantage is achieved by offering clients and customers better
and greater value, expectations and numerous choices.

Every businesses aims to achieve success by deploying strategies that enables them to get their
business aims and objectives, makes and remain in profit and then build competitive edge over time.
this can be done with the use of tools that helps them optimize and leverage business advantages,
minimize losses, monitor and evaluate business performance at all levels, influence decision making
in a competitive market, make or predicts business projections and appraisals.

In the food industries for instance, street food vendors employ and deploy tools such as Transaction
Processing Systems [TPS], Management Information Systems [MIS], Decision Support Systems [DSS]—
Enterprise Collaboration integrated systems that enables business owners to manage transaction
processes ranging from sales, online sale, over the counter sale, marketing, adverts, monitoring
performance, monitoring business growth, customer relation and satisfaction, employee appraisal,
online surveys, adverts, purchase, management decisions, feedback and reviews. These functions are
aimed at exceeding customers expectations.

Transaction Processing Systems collects, modifies and retrieves data from clients and employees to
ensure performance, reliability and consistency in business. It used to enable transaction processes,
performance evaluations, marketing and adverts in business in areas such as a sales orders, mobile
sales orders, over the counter sales and service delivery to have a considerable edge for customer
satisfaction e.g. customer service, cashier machine POS system, POS Cash Register, Mobile App,
Product & services Display screens, and packaging. KFS has a customised POS system that aids swift
business transaction within a specified time. This system facilitates accountable and transparent sale
system which can be use to tract business trajectories over time and to make advance decision to
improve performance and mitigate loss.

Enterprise Collaboration Systems facilitates sharing and efficient partnership in business. It is deployed
to aid and support co-orperation or partnership through inbuilt plugins.Payment
processors/platforms, affiliate teams (mobile delivery/corporate taxis) and financial organizations for
seamless and easy payments for product and services purchases and destination delivery e.g. Point of
Sale (POS), online payments and bank transfers, Uber, SafeBoda etc.

Management Information Systems supports Information technology, operations, processes and

intelligence in business. It is integrated to enable monitoring performances, business growth,
customer relationship management, employee/customer appraisals, expenditures and demographic
location. For example, KFC uses online surveys, feedbacks and reviews mechanisms, online polls, social
media, S.E.O etc.

Decision Support Systems enhances business intelligence and decision making for customers,
employers and employees. It is used to predict and forecast business outcomes, gains and losses,
making business decision that increases customer expectations, satisfactions, choices, service delivery
approaches to retain customer base. In other words, decision is made based on informed decisions
from the data collected, analysed, modified and not trial and errors or luck.

For instance, KFC in Kampala uses these strategies to gain competitive advantage over its competitors
while attracting a massive influx of consumers and clients from all works of life in the given location;
given the fact that other street vendors do not have the muscle to integrate information technology
using information systems to increase sales, marketing, brand outreach, expansions and profits.

The use of BI (Artificial Intelligence)

The use or integration of IT in the areas marketing, sales, monitoring performing

The use of Management Information System

The use of collaboration to advance business activities