Questionnaire

Section A: Please select from the following list your current brand of mobile phone, if
the brand is not on list please specify it in the space provided below the table.

Brand Mark
One Plus
Apple Iphone
Samsung
Nokia
Any other Specify

Instructions:
Please follow this scale and tick the number that best describe your opinion, for
example:
Strongly Strongly
Statements Disagree Disagree Neutral Agree Agree
This brand is good 1 2 3 √4 5

A. The following statements describe your preference for your current brand of mobile phones.
Please mark the number that best reflects your opinion (1= Strongly Disagree, 2= Disagree, 3=
Neutral, 4= Agree, 5= Strongly agree).

1 I like this brand more than any other brand of mobile phone 1 2 3 4 5
2 This brand is my preferred brand over any other brand of mobile
1 2 3 4 5
phone
3 I would use this brand more than any other brand of mobile phone 1 2 3 4 5
4 This brand meets my requirements of mobile phones better than
1 2 3 4 5
other brands
5 I am interested in trying other mobile phones from other brands. 1 2 3 4 5
6 When it comes to making a purchase, this brand of mobile phone
is my first preference 1 2 3 4 5
7 Brand is very important to define my choice of mobile phone 1 2 3 4 5

B. The following statements describe your intentions to repurchase the current brand of your
mobile phone. Please mark the number that best reflects your opinion (1= Strongly Disagree,
2= Disagree, 3= Neutral, 4= Agree, 5= Strongly agree).

8 In future, this brand will be my first choice 1 2 3 4 5

9 I would be inclined to buy the same brand of mobile phone again 1 2 3 4 5
10 I will probably buy the same brand again 1 2 3 4 5
C. The following statements describe your experience with your current brand of mobile phones.
Please mark the number that best reflects your opinion (1= Strongly Disagree, 2= Disagree,
3= Neutral, 4= Agree, 5= Strongly agree).

11 This brand makes a strong impression on my visual sense 1 2 3 4 5

12 This brand appeal to my senses 1 2 3 4 5
13 This brand is interesting in a sensory way 1 2 3 4 5
14 This brand tries to engage most of my senses 1 2 3 4 5
15 This brand is focused in sensory appeal (e.g. clarity of sound,
1 2 3 4 5
sense of beauty)
16 This brand is an emotional brand 1 2 3 4 5
17 There is an emotional bond between me and this brand 1 2 3 4 5
18 This brand tries to put me in a good mood 1 2 3 4 5
19 I feel relaxed using this brand 1 2 3 4 5
20 I am pleased with this brand 1 2 3 4 5
21 I feel peace of mind with no worries using this brand 1 2 3 4 5
22 I engage in a lot of thinking when I encounter this brand 1 2 3 4 5
23 This brand tries to stimulate my curiosity 1 2 3 4 5
24 I am thinking what the new model of this brand will look like 1 2 3 4 5
25 This brand provide solution to communication problems 1 2 3 4 5
26 I am always up-to-date with this brand 1 2 3 4 5
27 This brand is more than a mobile phone 1 2 3 4 5
28 This brand is not action-oriented 1 2 3 4 5
29 This brand tries to make me think about lifestyle 1 2 3 4 5
30 This brand tries to remind me of activities I can do 1 2 3 4 5
31 This brand gets me to think about my behaviour 1 2 3 4 5
32 This brand is part of my daily life 1 2 3 4 5
33 This brand fits my way of life 1 2 3 4 5
34 This brand tries to make me think about social bonds 1 2 3 4 5
35 I can relate to other people through this brand 1 2 3 4 5
36 This brand supports my relationship with others anywhere 1 2 3 4 5
37 I am part of the smart community with this brand 1 2 3 4 5
38 This brand engages me with all social networks 1 2 3 4 5

D. The following statements are description of mobile phone attributes, to what extent you
perceive each attribute is assoicated with your current brand. Please mark the number that
best reflects your opinion (1= Strongly Disagree, 2= Disagree, 3= Neutral, 4= Agree, 5=
Strongly agree).

39 Physical characteristics (size/weight) 1 2 3 4 5

40 Interfaces (3G, GPRS, Wi Fi)2 1 2 3 4 5
41 Multimedia features (camera, video, MP3,..etc)3 1 2 3 4 5
42 Fun features (games, themes,.etc)4 1 2 3 4 5
43 Memory capacity5 1 2 3 4 5
44 Battery life6 1 2 3 4 5
45 Country of origin7 1 2 3 4 5
46 Language adaptability8 1 2 3 4 5
47 Ease-of-use9 1 2 3 4 5
48 Durability 10 1 2 3 4 5
49 Manufacturing quality11 1 2 3 4 5
50 Technical assistance 12 1 2 3 4 5
51 Functionality 13 1 2 3 4 5
52 The brand is reasonably priced 1 2 3 4 5
53 This brand offers value for money 1 2 3 4 5
54 The price of this brand is a good indicator of its quality 1 2 3 4 5

F. The following statements describe your perception of the brand appearance. Please mark the number
that best reflects your opinion. (1= Strongly Disagree, 2= Disagree, 3= Neutral, 4=
Agree, 5= Strongly agree).

55 This brand is aesthetically appealing 1 2 3 4 5

56 The visual appearance of this brand is attractive 1 2 3 4 5
57 This brand has an appealing design 1 2 3 4 5
Section B: Personal information

The following are personal data questions that do not interfere with your
personal life. Please mark only one box of the category that describes you or
fill in the blank.

1. Gender
a. Male

b. Female 2. Age........

3. Marital Status
a. Single b. Married c. Divorced d.
Widowed

3. Education Level
a. Undergraduate student b. Bachelor degree c.
Master/PhD

4. Occupational Status

a. Employed b. Self-employed c.

Unemployed Many thanks.