SPEED

LEVEL

FLEX

MANUIMAGE

SERVICE

SALESIMAGE

QUALITY

Factor Analysis

Matrix of Observed Correlation Coeffficients

Correlation Matrix

Delivery Price Manufacturer Salesforce Product

Speed Price Level Flexibility Image Service Image Quality
Correlation Delivery Speed 1.000 -.349 .509 .050 .612 .077 -.483
Price Level -.349 1.000 -.487 .272 .513 .186 .470
Price Flexibility .509 -.487 1.000 -.116 .067 -.034 -.448
Manufacturer Image .050 .272 -.116 1.000 .299 .788 .200
Service .612 .513 .067 .299 1.000 .241 -.055
Salesforce Image .077 .186 -.034 .788 .241 1.000 .177
Product Quality -.483 .470 -.448 .200 -.055 .177 1.000
 KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling
Adequacy. .446

Bartlett's Test of Approx. Chi-Square 567.541

Sphericity df 21
Sig. .000

Anti-image Matrices

Delivery Price Manufacturer Salesforce Product

Speed Price Level Flexibility Image Service Image Quality
Anti-image Covariance Delivery Speed .028 .028 .002 .015 -.025 -.006 -.002
Price Level .028 .032 .022 .014 -.026 -.005 -.020
Price Flexibility .002 .022 .608 .044 -.011 -.040 .086
Manufacturer Image .015 .014 .044 .347 -.015 -.275 -.018
Service -.025 -.026 -.011 -.015 .023 .005 .010
Salesforce Image -.006 -.005 -.040 -.275 .005 .371 -.044
Product Quality -.002 -.020 .086 -.018 .010 -.044 .623
Anti-image Correlation Delivery Speed .344a .957 .018 .149 -.978 -.060 -.016
Price Level .957 .330a .155 .134 -.975 -.045 -.141
Price Flexibility .018 .155 .913a .095 -.091 -.085 .140
Manufacturer Image .149 .134 .095 .558a -.173 -.766 -.039
Service -.978 -.975 -.091 -.173 .288a .052 .088
Salesforce Image -.060 -.045 -.085 -.766 .052 .552a -.092
Product Quality -.016 -.141 .140 -.039 .088 -.092 .927a
a. Measures of Sampling Adequacy(MSA)
 Communalities

Initial Extraction
Delivery Speed 1.000 .884
Price Level 1.000 .895
Price Flexibility 1.000 .649
Manufacturer Image 1.000 .885
Service 1.000 .995
Salesforce Image 1.000 .901
Product Quality 1.000 .618
Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %
1 2.526 36.082 36.082 2.526 36.082 36.082 2.379 33.984 33.984
2 2.120 30.291 66.374 2.120 30.291 66.374 1.827 26.098 60.082
3 1.181 16.873 83.246 1.181 16.873 83.246 1.622 23.165 83.246
4 .541 7.731 90.977
5 .418 5.972 96.949
6 .204 2.920 99.869
7 .009 .131 100.000
Extraction Method: Principal Component Analysis.
 Scree Plot

3.0

2.5

2.0
Eigenvalue

1.5

1.0

0.5

0.0

1 2 3 4 5 6 7
Component Number
 Component Matrixa

Component
1 2 3
Price Level .792 .093 .508
Product Quality .739 -.270 -.005
Price Flexibility -.692 .374 -.173
Service .186 .779 .595
Delivery Speed -.528 .752 .202
Salesforce Image .492 .604 -.542
Manufacturer Image .564 .602 -.452
Extraction Method: Principal Component Analysis.
a. 3 components extracted.
 Reproduced Correlations

Delivery Price Manufacturer Salesforce Product

Speed Price Level Flexibility Image Service Image Quality
Reproduced Correlation Delivery Speed .884b -.246 .612 .063 .608 .084 -.594
Price Level -.246 .895b -.601 .273 .522 .171 .557
Price Flexibility .612 -.601 .649b -.087 .060 -.021 -.611
Manufacturer Image .063 .273 -.087 .885b .305 .886 .257
Service .608 .522 .060 .305 .995b .240 -.076
Salesforce Image .084 .171 -.021 .886 .240 .901b .203
Product Quality -.594 .557 -.611 .257 -.076 .203 .618b
Residual a Delivery Speed -.104 -.103 -.013 .004 -.007 .111
Price Level -.104 .114 -.001 -.009 .015 -.088
Price Flexibility -.103 .114 -.029 .006 -.014 .163
Manufacturer Image -.013 -.001 -.029 -.006 -.098 -.057
Service .004 -.009 .006 -.006 .001 .021
Salesforce Image -.007 .015 -.014 -.098 .001 -.026
Product Quality .111 -.088 .163 -.057 .021 -.026
Extraction Method: Principal Component Analysis.
a. Residuals are computed between observed and reproduced correlations. There are 8 (38.0%) nonredundant residuals with absolute values
greater than 0.05.
b. Reproduced communalities
 Rotated Component Matrixa

Component
1 2 3
Price Flexibility -.806 .006 .010
Product Quality .760 .193 -.064
Price Level .754 .108 .561
Delivery Speed -.752 .071 .560
Salesforce Image .034 .945 .077
Manufacturer Image .117 .921 .153
Service -.062 .176 .980
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

Component Transformation Matrix

Component 1 2 3
1 .865 .477 .159
2 -.452 .602 .658
3 .218 -.641 .736
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
 Component Plot in Rotated Space

sales_image
1.0
manu_image
Component 2

0.5
price_flex prod_qual
del_speed
0.0 service
price_level

-0.5

-1.0
-1.0
-1.0 -0.5
-0.5 0.0 0.0
0.5 0.5
1.0 1.0
Compone t3
nt 1 onen
Comp
 Component Score Coefficient Matrix

Component
1 2 3
Delivery Speed -.304 .004 .326
Price Level .345 -.100 .395
Price Flexibility -.349 .069 -.035
Manufacturer Image -.019 .523 -.060
Service .007 -.067 .624
Salesforce Image -.060 .558 -.119
Product Quality .309 .066 -.041
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
Component Scores.

Component Score Covariance Matrix

Component 1 2 3
1 1.000 .000 .000
2 .000 1.000 .000
3 .000 .000 1.000
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.

Component Scores.