3M Inputs -

3M - Supporting Nanhi Kali ( An NGO working for Girl Child Education ) via an engagement campaign at
Reliance Stores across 5 Stores in India.

The engagement should

- Reflect the awareness about the NGO

- Make people to pledge their support for the campaign.

- Market the 3M products.

My Nanhi Kali
My Nanhi Kali (MNK) is a social , creative and awareness oriented campaign designed
to fulfill the 3M - Nanhi Kali support requirement at the Reliance Store.

The campaign works in 5 stages

Connect > Aware > Registration> Engagement > Pledge & Promote
Stage One - Connect
A dedicated female promoter dressed up in a Nanhi Kali T Shirt will approach the customer who is present
inside the reliance store.

The promoter will carry Nanhi Kali information and registration

form.
Hi

Hello Sir
Stage Two - Spreading Awareness
The Approached customer will then be explained about
Yes,
Why
- Nanhi Kali NGO Would You Not
Like To
- 3M Support Participate
- About the Engagement

Customer will then be asked about whether they would like to

Participate in the activity or not ??
Stage Three - Registration
The customers will be first registered into the system by collecting
Rahul
few information
What is
Your Name ?
- Name
- Contact
- Email
- Store
- Age

After the registration , customer will then be directed to

Activity Area and handed over a MY NANHI KALI CARD
Stage Four - Engagement

At the activity, an expert artist and asst artist will be waiting to engage the participants with the activity.

On arrival ,participants will be handed over with the - Design Frames along with all the required art
material.

During the engagement , participants will be assisted for any creative help.
Stage Five - Pledge and Support

Post activity Participants will be asked to do following

- Write their name on the frame

- Pose a picture with the frame
- Upload and share the picture in their social media page
- Share their activity feedback
The Activity

My Nanhi Kali is FOAM ART WORKSHOP where kids make their own design and place it on a branded
design frame.

The design frame carry kids information along with brand logo.

Each of the child will be given a design frame , foam sheet and glue stick & decorative material to make
their own girl face.

An expert artist will assist the kids in their design process.

The final article are showcase by kids in a picture which is uploaded on social media
 My Nanhi Kali Design Frame
The frame can be customized as per the choice.
 Promoters T Shirt
This can be customized as per the choice.
Registration Link

http://bit.ly/2ZgBPBj

Backend Access

http://bit.ly/2VPNwgb

At anytime 3M team will be able to

Monitor the event progress and its
registration status.
Operation
Execution Elements

Creative Artist

Asst Artist

Event Coordinator

Activity Material

Production Setup

Marketing & Registration

Event Documentation
Format

Workshop Type Art and Craft

Age Group 4 - 12 yrs
Workshop Duration 3- 4 hrs
Per Kids/ Engagement 30 - 45 min
Workshop Capacity 50 - 80 kids
No of Artist 1
No of Asst Artist 1
Promoter 1
Material Provide to kids
Setup Mat Arrangement (10 * 10 ft )
Space Req 10 * 10 ft
Workforce All Female Staff
Material Kids Safe and Friendly
Registration Prior or On the Spot
Schedule

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Date Day Hyderabad Ahmedabad Bangalore Mumbai Faridabad
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11th May Sat - - - - -

12th May Sun - - - - -

18th May Sat - - - - -

19th May Sun - - - - -

25th May Sat - - - - -

26th May Sun - - - - -

01st June Sat - - - - -

2nd June Sun - - - - -

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The campaign will run parallel across all the location with same format
ChotuPainter - Deliverables

Creative Artist

Asst Artist

Event Coordinator

Activity Material

Participants Database

Event Capturing

Customer Feedback

End to End coordination

3M - Deliverables

Event Cost

Workshop Production

Merchandise/Goodies ( if any)

Promotion / Registration

Printing/Design ( if any)

Venue

Permission ( If any)
Thank You