DIMMABLE CEILING LAMP

STAR DIAMOND

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 PRODUCT ANALYSIS
1. Market Survey & Analysis
①Market Size, Channel Focus
②Product indicate
③Competitor compare
④NI position in the market in Category
2. Product position
①Product feature and focus key selling point
②Price, compare with competitor
③Place: Key channel and key customer

2
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Star Diamond Ceiling Light ：WHY

Market Size : Market Pan India Market Size is Approx 50K Pcs per Month

Key player: Philips ,Havells ,Wipro & Chinese Importers

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Star Diamond Ceiling Light ：WHAT

Customer key need & care about, related product feature:

Retailer :
1. Margin,
2. Should be easy to sell (specs.),
3. Brand name
Electrician :
1. Easy to Install,
2. Commission,
3. Brightness
End User :
1. Price
2. Stylish design
3. Brightness, lm/w
4. Easy installation
5. Glare Free

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Star Diamond Ceiling Light ：WHERE

Sales Channel :

1. Retail/Trade：Retail counters selling fancy light & Chandeliers showrooms ,

Also A+ & A class retailers .

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Product & USP – Key Killing Points:

Sale Point :

• Stylish Design ( Sparkling stars)

• Dimmable with 2 CCT options

• Uniform & Soft Light

• Flicker Free

• Easy Installation

2016 IBU Budget Plan - Country Handshake Confidential

 Star Diamond

Sparkling like a star, luxury like a diamond.

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Dimmable Option

3000K , 30% lumen

4500K , 100% lumen

• Dimmable: 4500K 100% lumen/ 3000K 30% lumen for different ambient

• Uniform light: PMMA module lens leads to uniform and soft light

• Stylish design: Sparkling effects for star diamond, unique painted frame for Athena
 Customize your life.

4500K 100% lumen 3000K 30% lumen

Receipting guests Coffee time

Daily activities TV time

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 Uniform light output

Driver on
board

PMMA lens

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 Easy installation

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*For more details, pls refer to the installation guide
Application

Residential Corridor Hotel

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Promotional Offer:
Scheme: Star Diamond Primary Scheme Period : Spot Offer May 19

• This is a Spot offer primary scheme

On Primary Billing of 32 Pcs Star • The scheme has to be forwarded into

Diamond secondary spot offer as 4 + 1

8 pcs Star Diamond FOC

2016 IBU Budget Plan - Country Handshake Confidential

Target:

Target:
• Branch : 800 nos / Month
• AM / MT : 40 nos / week
• LAS : 12 nos / week

2016 IBU Budget Plan - Country Handshake Confidential

THANK YOU
感谢您的关注

OPPLE LIGHTING CO., LTD. 欧普照明股份有限公司

T +86 21 3855 0000 E intersales@opple.com

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