CHAPTER 4-TYPES OF MEDIA DISCUSS AND ANWER TYPES OF MEDIA

PHYSICAL MEDIA QUESTIONS. -PRINT MEDIA-IS COMPOSED

EXAMPLES : OF NEWSPAPERS,
VIRAL COMMUNICATION-
COMMUNITY NEWSLETTERS
 LARGE GROUP MARKETING TECHNIQUES
SERVICES, MAGAZINES, AND
THAT USE PRE- EXISITING
 DEPARTMENT MEETING OTHER PUBLICATIONS.
SOCIAL NETWORKS TO
 UP-CLOSE PERSONAL INCREASE BRAND BROADCASTING MEDIA-IS THE
AWARENESS( SUCH AS DISTIBUTION OF AUDIO VIDEO
 VIRAL COMMUNICATION PRODUCT SALES. CONTENT IT DISPERSED
MECHANICAL MEDIA AUDIENCE VIA ANY
MECHANICAL MEDIA-TYPES
ELECTRONIC MASS
EXAMPLES : OF COMMUNICATION
COMMUNICATION.
MEDIUM IN WRITTEN AND
 E-MAIL AM RADIO, FM RADIO
ELECTRONIC CHANNEL.
NEW MEDIA CONVERGENCE-
 MAGAZINE E-MAIL-GOOD CHANNEL FOR CROSS MEDIA CONVERGENCE
DAILY COMMUNICATION TO CAN BE AN ARTIST WORKING
 BILLBOARD
SPECIFIC TARGET GROUPS ACROSS A RANGE MEDIA, OR
 WEEKLY LETTERS AND SUITABLE MAINLY FOR IT CAN BE DIFFERENT MEDIA
UP-TO-DATE OF FRIEND, COMPANIES COMING
 SOCIAL MEDIA
COLLEGUES AND FAMILIES . TOGETHER ON PRODUCT OR
PHYSICAL MEDIA SERVICE.
PERSON WHO IS TALKING
WEEKLY LETTERS-GENERALLY • NEW MEDIA
CAN BE SEEN AND HEARD BY
USED BY MANAGERS THAT CONVERGENCE-The ability
THE AUDIENCE AND NOT
HAVE LARGE GROUPS OF to transform different
ONLY HEAR THE MESSAGES
EMPLOYEES AND WHO HAVE kinds of media into digital
BUT ALSO SEE BODY
DIFFICULTIES IN MEETING ALL code, which is then
LANGUAGE AND FEEL THE
OF THEM. accessible by a range of
CLIMATE.
devices (ex. from the
BILLBOARD-IT INFORM personal computer to the
LARGE GROUP-
PEOPLE WHO DO NOT HAVE mobile phone), thus
GREAT SYMBOLIC VALUE AND
COMPUTERS AND ACCESS TO creating a digital
SHOULD BE USED ONLY AT
THE INTERNET. communication
SPECIAL OCCASIONS.
EXCELLENT WHEN A VISION MAGAZINE-OFFERS THE environment
OF STRATEGY, INFORMATION OPPURTINIY TO DEEPEN A
ABOUT REORGANIXATION ARE SPECIFIC ISSUE. EXPLAIN
TO BE PRESENTED. CONTEXT DESCRIBE
CONSQUENCES OR TELL A
DEPARTMENT MEETING-
STORY.
COOMUNICATE DAILY
OPERATIVE ISSUES, EXCHANGE SOCIAL MEDIA-MEDIA
STATUS REPORTST AND DESIGNED TO DISSEMINATED
DISCUSS PROBLEMS. THROUGH SOCIAL
INTERACTION, CREATED
UP CLOSE AND PERSONAL-
USING HIGHLY ACCESSIBLE
FORM OF MEETINGS WHERE,
AND SCALABLE PUBLISHING
OFTEN A SENIOR MANAGER
TECHNIQUE.
MEETS WITH A ‘’RAMDOM
SELETION OF EMPLOYESS TO
 CHAPTER 5-INFORMATION
SOURCES
What is SOURCE?-
According to Merriam
Dictionary …‘it is
someone or something
that provides what is
wanted or needed or
simply providing a
knowledge’’
TYPES OF MEDIA
1.Primary Sources-
Original materials on
which research studies are
based
EXAMPLES OF PRIMARY
SOURCE :
FINANCIAL REPORTS
-GOVERNMENT
DOCUMENTS
ARCHEOLOGICAL
EVIDENCES
-BIOLOGICAL EVIDENCES
-COURT RECORDS
-MINUTES OF MEETING
-SURVEY RESEARCH
-ARTIFACTS
-VIDEO/AUDIO
RECORDING
2. Secondary Sources-
Created by someone who
did not have the first-hand
experience.
EXAMPLES OF SECONDARY
SOURCE :
BIBLIOGRAPHIES
COMMENTARIES
DICTIONARY
HISTORY
TEXTBOOKS
WEBSITE
NEWSPAPER ARTICLES
HISTORIES
3. Tertiary Sources-
Consist of information
which is a distillation and
collection of primary Government-Likely
sources and secondary reliable, but is it “truth”.
sources. Different government
are likely to publish
EXAMPLES OF TERTIARY different viewpoints on
SOURCE : some issues, yes?
CHRONOLOGIES Education-Published by
CLASSIFICATION schools or universities
 BIBLIOGRAPHIES so usually reliable
 ENCYCLOPEDIA academic information.
 GUIDELINES Academic education-
 MANUALS Usually only higher
 FACTBOOKS education
 POPULATION Network-Usually a hub
REGISTER STATISTIC or internet provider.
TYPES OF EVALUATING
LIBRARY INFORMATION
1. Academic Library SOURCES
2. Public library 1. Reliability of
information -
3. School Library
Information is said to be
4. Special Library
reliable if it can be
TOP- LEVEL verified and evaluated.
DOMAIN in URL Others refer to the
ph., .om, .ca, .uk trustworthiness of the
.au, .sg source in evaluating the
TOP- LEVEL reliability of
DOMAIN in URL information.
.com , .edu .gov 2. 2. Accuracy of
.net , .org , .ac information - Accuracy
.mil , .int , .biz , .info refers to the closeness of
Commercial/blogsite- the report to the actual
Usually uncontrolled data. Measurement of
and unedited accuracy varies,
information, but if you depending on the type of
follow information being
author/academic/researc evaluated. Forecasts are
her etc it could be said to be accurate if the
excellent information. report is similar to the
Commercial-To sell actual data. Financial
something. Likely to information is
have a biased viewpoint considered accurate if
Organization-Can be the values are correct,
anyone at all, butif you properly classified, and
recognize the name of presented
the organization(like 33.Value of information
UNESCO or WORLD - Information is said to
BANK). be of value if it aids the
user in making or
improving decisions.
 4.Authority of the Bias-IS THE SOURCE
source - Much of the OBJECTIVE?
information we gather • COULD HE WRITER
daily do not come from OR THE
a primary source but are ORGANIZATION’S
passed on through AFFLIATION PUT A
secondary sources such DIFFERENT SPIN ON
as writers, reporters, and THE INF. PRESENTED
the like. Sources with • WHAT IS THE
an established expertise PURPOSE OF THE
on the subject matter are SOURCE?
considered as having Currency-WHEN WAS
sound authority on the THE WORK
subject. PUBLISHED
5. Timeliness - • WHEN WAS THE
Reliability, accuracy, WORK LAST
and value of information UPDATED
may vary based on the • HOW OLD THE
time it was produced or OSURCES OR ITEMS
acquired. While a piece IN BIBLIOGRAPHY
of information may have • HOW CURRENT IS
been found accurate, THE TOPIC?
reliable, and value
throughout history. Scope- WHAT
DOES/DOESN’T THE
EVALUATING WORK COVER
SOURCES FOR • IS IT IN-DEPT STUDY
RELIABLITY (MANY PAGES) OR
Audience SUPERFICIAL (ONE
Authority PAGE)?
Bias • IF A SITE, DOES IT
Currency OFFER UNIQUE INTO
Scope NOT FOUND IN ANY
OTHER SOURCES
Audience-WHAT AGE
GROUP/EDUCATION
LEVEL/ POLITICAL
AFFILIATION/ ETC. IS
THE AUDIENCE?
• IS THIS PERSON
WITH IN DEPTH
KNOWLEDGE

Authority-DOES THE
AUTHOR’S NAME
APPEAR ON THE
WEB PAGE?
• WHAT ARE HIS/HER
CREDENTIALS?
• DOES THE AUTHOR
PROVIDE CONTACT
INFORMATION?