Mother Dairy, set up in 1974, is a wholly owned subsidiary of National Dairy Development

Board (NDDB) of India.

[edit] Products
Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice
cream, butter, etc), Dhara (range of edible oils) and Safal (range of fresh fruits and vegetables,
frozen vegetables, fruit juices).

Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following products: Mother Dairy markets
dairy products like Liquid Milk, Ice Creams, Flavoured Milk, Dahi, Lassi, Mishti Doi, Ghee,
White Butter, Table Butter, Cheese, UHT Milk, Dhara range of edible oils and the Safal range of
fresh Fruits & Vegetables, Frozen Vegetables and Fruit Juices at a national level, through its
sales and distribution networks, for marketing food items. Mother Dairy milk (Bulk Vended
Milk) is fortified with vitamin A @2000 IU per litre of milk as a part of social accountability.
This program was started with the Mother Dairy, Delhi, since February 1980and there after
Mother Dairy is continuing this program on their own as a social responsibility without having
any financial assistance from the Government as well as since it is felt that BVM is generally
consumed by the middle / lower middle / poor strata of the society. It is also found that the
dietary practices adopted by these classes are deficient in Vitamin A. Mother Dairy sources
significant part of its requirement of liquid milk from dairy cooperatives. Mother Dairy sources
fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the
cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by
undertaking to nationally market all Dhara products.

At Mother Dairy, processing of milk is controlled by process automation whereby state-of-the-

art microprocessor technology is adopted to integrate and completely automate all functions of
the milk processing areas to ensure high product quality/ reliability and safety. Mother Dairy is
an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization. Moreover, its
Quality Assurance Laboratory is certified by National Accreditation Board for Testing and
Calibration Laboratory (NABL)-Department of Science and Technology, Government of India.

Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi,
Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the
branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing
operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.

The company’s derives significant competitive advantage from its unique distribution network of
bulk vending booths, retail outlets and mobile units. Mother Dairy ice creams launched in the
year 1995 have shown continuous growth over the years and today boasts of approximately 62%
market share in Delhi and NCR. Mother Dairy also manufactures and markets a wide range of
dairy products that include Butter, Dahi, Ghee, Cheese, UHT Milk, Lassi & Flavored Milk and
most of these products are available across the country.

The company markets an array of fresh and frozen fruit and vegetable products under the brand
name SAFAL through a chain of 400+ own Fruit and Vegetable shops and more than 20,000
retail outlets in various parts of the country. Fresh produce from the producers is handled at the
Company’s modern distribution facility in Delhi with an annual capacity of 200,000 MT. An IQF
facility with capacity of around 75 MT per day is also operational in Delhi. A state-of-the-art
fruit processing plant of fruit handling capacity of 120 MT per day, a 100 percent EOU, setup in
1996 at Mumbai supplies quality products in the international market. With increasing demand
another state-of-the-art fruit processing plant has been set up at Bangalore with fruit handling
capacity of around 250 MT per day.

[edit] Quality Standards

Mother Dairy is an IS/ ISO 9002, IS 15000 HACCP and IS 14001 EMS certified organization.
Mother Dairy, Delhi has been awarded ISO 9001:2000 (Quality Management Systems), HACCP,
2002 RvA (Food Safety Management Systems) and ISO 14001:2004 (Environmental
Management Systems) Certifications. Moreover, National Accreditation Board accredits its
Quality Assurance Laboratory as per ISO/IEC 17025:1999 for Testing and Calibration
Laboratories, Department of Science and Technology, Government of India.