ELLO, CAMILLE S.

BSBA-MM 1-2N
SACE LADY is a a cosmetic brand from China. They are the fastest growing beauty brand

known for professional makeup available worldwide at an affordable price. Like other brands

they are also have a lot beauty products such as make ups, skincare, make up tools and

accessories. Sace Lady is all the hype in Shopee now because of their sales. I’ve been reading

reviews there that their products are good and affordable.

This make up brand is one of the craze where Youtubers made a review out of it. Most of their

top products are SACE LADY Henna Eyebrow Dye Gel Waterproof and SACE LADY Pores

Invisible Face Primer. They claimed that their products are cruelty free and safe.

These are the examples of their products:

The prices of these products are so affordable. The Sace Lady Liquid Foundation Brush is only

90php. The Sace Lady Eyebrow Tattoo Gel 6ml is only 142php comes in 6shades and it rapidly

dries. Also has a perfect coverage, long lasting and creamy gel texture. Smudge, transfer and

waterproof. The Sace Lady Pore Invisible Primer 12ml is 125php only the product claimed that

the primer is oil control, silky texture and flawless matte looks. It does not have a strong scent.

While the Sace Lady Waterproof Concealer is only 260php comes in 7 shades. Those are the

most popular products of Sace Lady.

But unlike other make up brands such as Maybelline, Careline, Nichido, Benefit, Mac, Clinique

and etc. Sace lady is not that recognize. They are not popular like other brands. I conducted a

poll or I asked those who are using make ups inside the class if they know the brand or if they

are familiar with the products of Sace Lady. 25% voted ‘Yes’ while 75% voted ‘No’.

I watched some video reviews in Youtube specially beauty vloggers using Sace Lady products.

They said that they like some products of Sace Lady but not all.

For me, the problem of the brand Sace Lady was place, product and promotion. Their product

was really affordable especially for those people who loves make ups but can’t afford the

expensive products. But the problem is the promotion, Sace lady is not popular or being

recognized by the consumer. For the organization or for the product to be recognize they should

have a good promotion. Promotions are to build and improve consumer demand. Examples of

promotions are advertising, public relations or sales promotion for them to be recognized by

people or by the consumer. Next is place, since Sace Lady is online shop they don’t have a

physical store. For me placement or distribution was very important to the organization, to make

the product conveniently available to the target market consistent with their purchasing patterns.
Some people don’t actually shop on online shop, some prefer to shop on a mall or outside the

house, I mean maybe they can have a physical store or branches inside the mall for their target

market to go to physical store and buy what they want to buy. Lastly the product itself, product

needs to satisfy the needs and want of the target market, it should have a good quality. Sace lady

claimed that their product is actually high-quality make up products with affordable price, but

when I watched and reads some reviews to the products some of them are not happy or not

satisfied with their products because it was so small, plain and some of their products are not that

quality. Maybe they can upgrade the packaging and also the products itself for their products to

be more attractive to their target market.