Digital Portfolio

- Nafis Chitalwala
HELLO!
I am Nafis Chitalwala
And in this presentation I will showcase the
projects I have lead and participated in my 7
years of experience in the digital space.

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Clients i have worked for:
YouTube CMS Brand Promotion (SMM)

Movie Promotion
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ORM Celebrity Management
(Online Reputation Management)

Hospitality & Tourism

Heuristic Evaluation
Breaking the clutter in the
Mutual Fund category

Digital Strategy | Social Media Management | Digital Media | Long-tail Content

Establishing a robust digital platform propelled by long-tail content

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Mobile Website, Blogs and Calculator
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Engagement Driven Videos To Drive Traffic To Brand Destination

https://youtu.be/lEX5nthDLkA https://youtu.be/3W9dwwUeXd8
https://youtu.be/uydRgmKdZOo

https://youtu.be/-_qSi2dB7vw
https://youtu.be/hOLnH-58-6I https://youtu.be/EZor6A13OIw
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Social Media To Drive Engagement
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Campaigns & Communication
Bringing alive the brand story of
Coexist with Nature through
transmedia storytelling.

Brand Strategy | Social Media Management

WEBSITE DEVELOPMENT FOR GREEN SPACES
Social Media
A MOBILE FIRST EXPERIENCE FOR TRAVEL ENTHUSIASTS

Link to AV: https://www.youtube.com/watch?v=Egq1jYwd5eI

https://www.youtube.com/watch?v=pdQbO5KOnQk 14
Making an uptight brand into a
brand that people love to engage.

Brand Strategy | Social Media Management

 Establishing a robust digital platform
SOCIAL MEDIA MANAGEMENT
propelled by long-tail content

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#KhasHaiItihaas

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#YaDrinkYaDrive

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CAMPAIGNS

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Manage The Online Reputation And
Maintain a Positive Tonality Toward
The Brand.

Online Reputation Management (ORM)

Competition Analysis Share Of Voice

Subway, 5.00%

Mc
Pizza Hut,
10.00% Donald's,
20.00%

KFC,
Dominos, 15.00%
35.00%

Burge
King,
15.00%
Major Complaining Areas Tracked
Pizza Burger
Dominos KFC Subway McDonald’s
Major Hut King
Complain
ing Areas Number of complaints tracked

35 17 51 77 44 29
F&B Issues

27 05 11 11 11 18
Service Delivery Issues

Behavior Issue 13 17 02 09 25 09

Hygiene & Cleanliness Issues

22 21 44 88 45 24
Online payment Issues
08 07 25 15 45 14
Others

55 35 30 18 55 22

** List of ‘Major Complaining Areas’ could differ based on the tracked data.
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 Customer Reviews & Tracking The Competitions Responses
Product Customer
Delivery Appreciating
Issue Chizza

Negative Positive
Uncooked Appreciating
Inappropriate
Chicken Good Taste 5-in-1 Meal
Packing
Served Box

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 Campaigns Successfully Executed For:

A Festival that became a routine In The Face Communication A Dialogue That Got Picked Up By The
People Due To It’s Online Visibility.

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THANKS!
Any questions?
You can find me at:
❑ www.facebook.com/NafisChitalwala
❑ https://www.linkedin.com/in/nafis-chitalwala/
❑ nafischitalwala@gmail.com
❑ Phone : +919029049901
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