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  • Case Study Competition: Manufacturing of A 4G Feature Phone Would Cost Around INR

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    To capture 20% of India's 4G feature phone market share within 2 years, Vodafone-Idea would need to generate 12 million customers. Manufacturing each 4G feature phone would cost INR 2,500 while selling price would be INR 1,500. Various prepaid rental plans between INR 199-255 offering 1.5-2GB daily data would help attract customers. Phones would first target small towns and villages then urban areas through marketing.

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    To capture 20% of India's 4G feature phone market share within 2 years, Vodafone-Idea would need to generate 12 million customers. Manufacturing each 4G feature phone would cost INR 2,500 while selling price would be INR 1,500. Various prepaid rental plans between INR 199-255 offering 1.5-2GB daily data would help attract customers. Phones would first target small towns and villages then urban areas through marketing.

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    8 views1 page

    Case Study Competition: Manufacturing of A 4G Feature Phone Would Cost Around INR

    Uploaded by

    shreya rai
    To capture 20% of India's 4G feature phone market share within 2 years, Vodafone-Idea would need to generate 12 million customers. Manufacturing each 4G feature phone would cost INR 2,500 while selling price would be INR 1,500. Various prepaid rental plans between INR 199-255 offering 1.5-2GB daily data would help attract customers. Phones would first target small towns and villages then urban areas through marketing.

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    CASE STUDY COMPETITION

    An approach to approximately estimate the amount of capital (in


    INR crores) that would be required by Idea-Vodafone to capture
    20% market share of 4G feature phones in India within the next 2
    years.

    Approximate no of users of 4G feature phones in India=60 million


    To capture 20% of market share, Vodafone-idea will have to
    generate a customer base of 12 million users.

    Manufacturing of a 4G feature phone would cost around INR


    2500.
    The selling price would be INR 1500.

    Pricing of monthly rental plans-


    Vodafone prepaid plan of Rs 199 offers 1.5GB data per day with
    the validity of 28 days. The plan also offers 100 SMS per day but
    has calling limits. Users get 64Kbps speed once their data limit is
    exhausted.
    Vodafone has two other plans priced at Rs 209 and
    Rs 255, under which users get 1.5GB and 2GB of daily 4G/3G data
    with a validity of 28 days.

    Marketing-
    The phones would be available first to the people living in small
    towns and villages and then to the people living in urban areas.

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