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A

CHANGE MANAGEMENT
I
L
E
An overview of the intersection of change management
and Agile iterative development from Prosci.

www.prosci.com | solutions@prosci.com | 1-970-203-9332


Agenda

Foundation

Agile

Change Management

Intersection of Prosci CM and Agile

ADKAR
5 Levers of CM
Roles in CM
+ Agile

© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 2


Foundation
Clarifying what we mean when we say the word agile

Lower case “a” Upper case “A”


agile Agile
An embedded trait/attribute: An iterative development
characterized by durability, approach utilizing
resilience, speed, flexibility, collaborative effort through
attunement, preparedness self-organizing originating in
(becoming a core software development
competency and source of (being extended into
competitive advantage) project management)

© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 4


Comparing Waterfall to Agile

Waterfall Method
Plan Discover Design Develop Deploy Sustain

Release

Release

Release
Plan Sprint Sprint Sprint Sustain
#1 #2 #3

Agile Method

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People Side of Change: TO and IN Agile

Waterfall Method
Plan Discover Design Develop Deploy Sustain
TO Agile

Release

Release

Release
Sprint
Plan
#1
INSprint
Agile
#2
Sprint
#3
Sustain

Agile Method

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Three States of Change + Agile

Plan Discover Design Develop Deploy Sustain

Current Transition Future

Release

Release

Release
Plan Sprint Sprint Sprint Sustain
#1 #2 #3

C T F T F T F F

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Unified Value Proposition
Design

Technical Side Develop

Deliver

Results
Current Transition Future
state state state
Outcomes
Success

Embrace

People Side Adopt

Use

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Unified Value Proposition + Agile
Design

Technical Side Develop

Deliver

Results
Current
state
T F T F T F Outcomes
Success

Embrace

People Side Adopt

Use

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Organizational change

Current Transition Future

Made up of individual changes


C C C C C T T T T T F F F F F
C C C C C T T T T T F F F F F
C C C C C T T T T T F F F F F
C C C C C T T T T T F F F F F
C C C C C T T T T T F F F F F

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Individual Change + Agile

Release

Release

Release
Plan Sprint Sprint Sprint Sustain
#1 #2 #3

C T F T F T F F

C C T T F F T T F F T T F F F F

C C T T F F T T F F T T F F F F

C C T T F F T T F F T T F F F F

C C T T F F T T F F T T F F F F

C C T T F F T T F F T T F F F F

© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 11


A
CHANGE MANAGEMENT
I
L
E
Origins of the Agile Manifesto
February 2001 – Snowbird, Utah

The Agile Alliance


Kent Beck
Ron Jeffries
Mike Beedle
Jon Kern
Arie van Bennekum
Brian Marick
Alistair Cockburn
Robert C. Martin
Ward Cunningham
Steve Mellor
Martin Fowler
Learn more: James Grenning
Ken Schwaber
Jeff Sutherland
www.agilemanifesto.org Jim Highsmith
Dave Thomas
Andrew Hunt

Source: Agile Manifesto, agilemanifesto.org


© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 13
The Four Values of The Agile Manifesto
Parallel CM Value
Individuals and
Organizations don’t change,
1 Interactions Over
Processes and Tools
individuals do

Working Software Over Without adoption and usage


2 Comprehensive
Documentation
we end up getting
“solutions without results”

Customer Collaboration Individual change impacts


3 Over Contract
Negotiation
are what need to be defined
and can be managed

Responding to Enabling successful individual


4 Change Over
Following a Plan
change is the key to delivering
organizational outcomes
Source: Agile Manifesto, agilemanifesto.org
© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 14
The Twelve Principles of Agile Development
Customer satisfaction
Adoption and usage at the table
1 through early and
continuous software delivery
from the beginning and throughout

Accommodate changing
Individual change journeys through
2 requirements throughout the
development process
ADKAR set the pace

Frequent delivery of working Frequently supporting individuals


3 software through ADKAR

Collaboration between the business Encouraging employee engagement


4 stakeholders and developers
throughout the project
and participation

Support, trust, and motivate


5 the people involved
Yup!

Enable face-to-face Communications, coaching, and sponsorship


6 interactions include face-to-face interactions

Source: Agile Manifesto, agilemanifesto.org


© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 15
The Twelve Principles of Agile Development
Working software is the Adoption and usage is the primary
7 primary measure of progress measure of CM progress

Agile processes to support a


8 consistent development pace

Attention to technical detail Attention to answering peoples questions


9 and design enhances agility and need enhances adoption and usage

10 Simplicity ADKAR…

Self-organizing teams
11 encourage great architectures,
requirements, and designs

Regular reflections on how to Regular ADKAR pulse checks, PCT


12 become more effective and BP Audit to improve effectiveness

Source: Agile Manifesto, agilemanifesto.org


© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 16
The “Why” of Agile

Source: https://www.versionone.com/agile-101/agile-software-development-benefits/
© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 17
A
CHANGE MANAGEMENT
I
L
E
The achievements
of an organization
are the results of the
combined effort of
each individual.
Vince Lombardi

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Change management:

Preparing, equipping and supporting


individuals through the change journeys they
experience as part of your organization

Capturing people-dependent project ROI

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Defining Individual Change Impact

Location Processes

Compensation Systems

Performance Reviews Aspects of a Tools


Person’s Job You
Can Impact
Reporting Structure Job Roles

Mindset/Attitudes/Beliefs Critical Behaviors

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Defining Individual Change Impact
Size of
Yesterday Job Aspect Tomorrow impact

Processes

Systems

Tool

Job Roles

Critical Behaviors

Mindset/Attitudes/Beliefs

Reporting Structure

Performance Reviews

Compensation

Location

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Defining Individual Change Impact + Agile
Sprint 1 Sprint 2 Sprint 3

Group 1

Group 2

Group 3

Group 4

Group 5

Group 6

Group n

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Delivering People-Dependent Results
F F F F
What percent of the overall
F F F
value and results depend on F F
people changing how they F
do their jobs? F F

= Lower = Less Benefit = Unachieved = Not What We


Return Realization Improvement Expected/
Hoped For
© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 24
In both Waterfall and Agile,
we need to intentionally
ensure that change is
embraced, adopted and used.
It is not a question of Agile or CM,
but instead how we will
adjust and adapt CM in Agile.
A
CHANGE MANAGEMENT
I
L
E

The Intersection
managing the
people side
of change
IN Agile
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Impact of Agile’s Iterative Nature on CM

1 2

Change management CM plans become


becomes iterative living documents

3 4

More up front Less time and


work required faster pace

Source: Prosci Intersection of Change Management and Agile report


© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 28
Prosci Research: How to adapt and adjust
change management in an Agile setting
Middle Manager
Sponsorship
Engagement 10 CM practice areas
Employee
X
Approach
Engagement
Adaptation
Challenges
Resources Training
Do Differently
Integration Resistance
with PM Management
Result: improved CM
Communication Reinforcement
on Agile efforts

Source: Prosci Intersection of Change Management and Agile report


© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 29
Prosci Methodology in an Agile Environment

A ADKAR
G 5 Levers of CM
PROSC I Roles in CM
L
E

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ADKAR
in Agile
Prosci® ADKAR® Model Foundation
ADKAR element: Definition

A Awareness Of the need for change

To participate and
D Desire support the change

K Knowledge On how to change

To implement required
A Ability skills and behaviors

R Reinforcement To sustain the change

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Why?
Awareness Why now?
What if we don’t?

WIIFM
Desire Personal motivators
Organizational motivators

Within context (after A&D)


Knowledge Need to know during
Need to know after

Size of the K-A Gaps


Ability Barriers/Capacity
Practice/Coaching

Mechanisms
Reinforcement Measurements
Sustainment

© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 33


Prosci® ADKAR® Model Foundation
When you create: You hear:

A Awareness “I understand why…”

D Desire “I have decided to…”

K Knowledge “I know how to…”

A Ability “I am able to…”

R Reinforcement “I will continue to…”

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ADKAR + Agile

How does ADKAR support individual


transitions in an incremental change
environment / Agile?

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ADKAR – Project/Sprint Split

Project
Level

A D K A R

Sprint
Level

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ADKAR Milestones in Waterfall

Plan Discover Design Develop Deploy Sustain

A D K A R

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ADKAR Milestones in Agile

Project
A D R
Level

Plan Sprint Sprint Sprint Sustain


#1 #2 #3

A D K A R

Sprint A D K A R
Level
A D K A R

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5 Levers of CM
in Agile
5 Levers of CM Foundation

Sponsor Outlines the actions required by senior leaders to


Roadmap fulfill their ABC roles and responsibilities

Communication Right message; Right audience; Right time


Plan Right sender; Right channel

Coaching Outlines middle manager engagement with


Plan direct reports to fulfill their CLARC role

Training Build skills required during the change,


Plan after the change, in order to change

Resistance Preventative, Proactive, Reactive


Management Plan approaches to mitigate resistance impact

© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 40


5 Levers of CM Foundation
A D K A R
Sponsor
Roadmap
Communication
Plan
Coaching
Plan

Training
Plan
Resistance
Management Plan
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5 Levers of CM + Agile

How are the five levers of change


management leveraged in
an Agile project?

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5 Levers of CM – Agile Project/Sprint Split

Project
Level

Spons Comm Coach Train Resist

Sprint
Level

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5 Levers of CM in Waterfall

Plan Discover Design Develop Deploy Sustain

Communication plan

Sponsor roadmap

Coaching plan

Training plan

Resistance mgmt plan

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5 Levers of CM in Agile
Comms

Project Sponsor
Level
Resistance mgmt plan

Plan Sprint Sprint Sprint Sustain


#1 #2 #3

Comms Comms Comms

Coaching Coaching Coaching


Sprint
Level Training Training Training

Resist Mgmt Resist Mgmt Resist Mgmt

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5 Levers of CM Adaptations when IN Agile
Research Findings
Lever Adaptations when IN Agile
1. Higher level of active engagement across the project
Sponsorship 2. Enforce ambiguity
3. Embrace the Agile mindset

1. More frequent communication


Communications 2. More precise communication
3. Communicating on Agile

1. More individual communication


Coaching 2. Provided resources
* Engaging mangers is harder in Agile

1. More focused training


2. Increased frequency
Training 3. Agile training
4. Just in time training

1. More frequent communications to dispel myths


Resistance
2. Focus on key resistors
Management 3. Fail quickly, learn quicker

Source: Prosci Intersection of Change Management and Agile report


© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 46
Roles in CM
in Agile
Roles in CM Foundation
Key Change Enabling Roles Responsibilities During Change

Senior Leaders Effectively sponsor change (ABCs)

Change Practitioners Apply structure and empower others

Project Teams Design and develop for adoption and usage

People Managers Effectively support direct reports in change (CLARC)

Front Line Employees Engage, adopt and use change (lean forward)

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Roles in CM + Agile
Responsibilities
Key Change Enabling Roles During Change Adaptations in Agile:

Effectively sponsor change Sponsor both the effort and Agile (itself)
Senior Leaders (ABCs) Requires more precision and efficiency

Apply structure and Intensity of CM needs will vary


Change Practitioners empower others Identify and pivot resources

Design and develop for More collaboration and autonomy


Project Teams adoption and usage More intense integration

Effectively support direct Evaluate needs f2f at each sprint


People Managers reports in change (CLARC) Provide Agile Knowledge and Ability

Engage, adopt and use More but less formal engagement


Front Line Employees change (lean forward) Manage expectations

Agile Practitioners Apply Agile! Engage the other roles.

© Prosci. All Rights Reserved. Source: Prosci Intersection


© Prosci of
Inc.Change
All rightsManagement
reserved. and Agile report 49
Agenda

Foundation

Agile

Change Management

Intersection of Prosci CM and Agile

ADKAR
5 Levers of CM
Roles in CM
+ Agile

© Prosci. All Rights Reserved. © Prosci Inc. All rights reserved. 50


Bringing it all together: Prosci CM + Agile
Sponsor Activity
Communication
Coaching
Training
Resistance Mgmt
Overall Sprint 1 Sprint 2 Sprint 3 Sustain

Group 1 A D A D K A A D K A R A D K A R R

Group 2 A D A D K A A D K A R A D K A R R

Group 3 A D A D K A A D K A R A D K A R R

Group 4 A D A D K A A D K A R A D K A R R

Group 5 A D A D K A A D K A R A D K A R R

Group 6 A D A D K A A D K A R A D K A R R

Group n

s o l u t i o n s @ p ro s c i . co m
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Connect with Prosci about CM+Agile
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