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THE RENAULT KWID DISRUPTING


INDIA S HATCHBACK MARKET Case
Study Analysis & Solution
Posted by Adam Hudson on Dec 20 2017

There are 10 essential steps that could help analyze and find a solution to the THE RENAULT
KWID DISRUPTING INDIA S HATCHBACK MARKET Case Study. This paper mentions
each of these steps and what should be done under them to arrive at a solution.

Step 1 – Reading the Fundamentals of Communication by


the Harvard Business Review
There exists an article by the Harvard Business Review; known as the ‘Fundamentals of
Communication’. It is important that one goes through this article, which will help in
understanding the basics of investigative reading. Developing an understanding of investigative
reading is important as it helps readers develop a clear map in their minds when reading through
a case study. A roadmap is sketched in the minds of the readers prior to even starting to read the
case study. Such a clear map would not be developed if one does not read the ‘Fundamentals of
Communication’. Also, a structured learning process would not exist, which would result in one
overseeing minor details and in the worst case one would come up with the wrong conclusions.
The article also helps in coming up with the initial ideas to solve the case study, as the article
mentions some aspects, which may or may not be covered in the case study. This first step,
therefore, serves as a preparatory step in helping the reader develop a direction when going
through the case study.

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Step 2 – Read the whole of the THE RENAULT KWID


DISRUPTING INDIA S HATCHBACK MARKET Case
The next step is to read through the case study and gather information from it. In order to
conduct a good case study analysis and come up with practical solutions, one must definitely
look for particular types of information, and develop an information map. Such information
should be highlighted or noted when reading through the case study. A separate description map
should be made, which will later help the reader when one needs to go back and collect further
information. Within the information, one must look for the central problem or issue within the
case study. This issue can be in the introduction/background of the case study or towards its end.
Another information that is important is of understanding the main players in the case study. One
must understand the motivations and priorities of these main players. Then one must refine the
major issue that the main players are facing and find its relation to the HBR fundamentals article.
Finally, all of the information collected should be evaluated in the light of the core ideas of the
Harvard Case Study Analysis.

Step 3 - THE RENAULT KWID DISRUPTING INDIA S


HATCHBACK MARKET Case Study Analysis
The objectives of the case and the detailed information contained in it are not clearly understood.
With this being done, it is now time to proceed towards the analysis part of the case study. This
could be done in an effective manner by following these steps:

 The history of the company should be looked at, which is usually provided at the starting
of the case often in the background paragraph. This can be used in developing a growth
path, the company's vision, mission and its strategic objectives. This history also serves
another purpose other than providing the background on the company; to lay down the
scope within which a solution to the case can be determined.
 Most of the HBR case studies have instances mentioned from the personal perspective of
managers and employees of the company. These are present to make the situation feel
real. In analyzing a case study, one could use these personal accounts of employees to
gain an understanding of the culture of the organization and what the priorities and
inhibitions of its people are.
 Lastly, one should understand the timing of events in the case. This can be effectively
done by developing a timeline of the main issues and of the events in the case study. Such
a timeline helps in providing one with clues as to what the next steps in the company’s
journey would be. This also helps in providing an understanding of the progressive
challenges faced by the company in the case.
Step 4 – Conducting a SWOT analysis of THE RENAULT
KWID DISRUPTING INDIA S HATCHBACK MARKET
Once the case is analyzed, the company’s history and issues are understood, and a timeline is
developed, the following should be done:

 Narrow down the focus to the central problem and then towards two, three, four or five
other related issues that exist within the case study.
 Carry out a SWOT analysis of the company: THE RENAULT KWID DISRUPTING
INDIA S HATCHBACK MARKET. A SWOT analysis is a tool used in strategic
management in order to list down the internal strengths and weaknesses, and external
opportunities and threats faced by a company.
 Apart from clearly stating the Strengths, Weaknesses, Opportunities and Threats to the
strategic managers, the SWOT analysis also helps them in formulating strategies using
each of these to advantage.
 The SWOT analysis also helps in determining the priority in which problems should be
solved.
 To further improve on the analysis, one could do a Weighted SWOT analysis of THE
RENAULT KWID DISRUPTING INDIA S HATCHBACK MARKET, where weights
are given to each of the company’s strengths, weaknesses, opportunities and threats,
based on their relative importance.

Step 5 – Conducting a Porter’s 5 Forces Analysis / Strategic


Analysis of Industry for THE RENAULT KWID
DISRUPTING INDIA S HATCHBACK MARKET
There are some business managers that are often seen to easily pinpoint one issue within the case
that they are trying to solve, and they use this point in order to conduct an analysis and come up
with a solution. These managers are able to do this because of their good understanding of the
business environment, developing an understanding of which is the next step. Business
environments are mostly complex, and therefore, the solutions need to be holistic in nature such
that they keep in minds such environments. In order to come up with such solutions, it is
necessary to develop an understanding of the external business environment of the company,
apart from the company itself. But how will this be done? This is where the use of the Porter’s
Five Forces model comes. This is a strategic tool used in strategic management that helps one
understand the relative power of five forces within any industry. These five forces are essential
key players in the industry. By gaining insights regarding such industry dynamics, one could
come up with practical solutions that are compatible with the industry dynamics of THE
RENAULT KWID DISRUPTING INDIA S HATCHBACK MARKET.
Step 6 – Conducting a PESTEL, PEST / STEP Analysis of
THE RENAULT KWID DISRUPTING INDIA S
HATCHBACK MARKET
The relative power of the key players within an industry are not the only factors from the
external environment that affect a business. There are other macro environmental factors that
also have an influence on the company. These can be understood by using a strategic tool known
as the PESTEL analysis. PESTEL stands from Political, Economic, Social, Technological,
Environmental and Legal, which are essentially the macro-environmental factors that influence
business. A list of factors, which can have a significant impact on the business and drive its
growth, within each of these are listed down. The PESTEL analysis also helps in clearly
identifying a company’s source of competitive advantage and also what its Core Competencies
are.

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THE RENAULT KWID DISRUPTING INDIA S HATCHBACK MARKET?

Step 7 – Organize and Prioritize the Analysis conducted into


the THE RENAULT KWID DISRUPTING INDIA S
HATCHBACK MARKET Case Study Solution
By now an understanding of the various aspects of the case study is developed, and analysis is
completed using various strategic tools. This should now be preceded with the organization of
the solution of the case study on the basis of its requirements. This can be done using the
mentioned strategy, which will help in organizing the findings and suggestions to the issues in
the case:

 Start with the corporate level strategy of the company. This essentially means organizing
your solutions such that they address how the strategic objectives of the company can be
achieved. This involves developing the company’s vision, mission and strategic
objectives based on the analysis. These define how the solution will help the company in
achieving its strategic goals.
 The individual business units are looked at, and solutions are organized for these. This
involves providing recommendations for individual business units rather than the whole
company. For example, if a case study is from the perspective of a marketing manager.
Then the solutions organized will be such that they address the marketing strategy of the
company. These recommendations will have a scope that is just limited to a single
business unit, but however, these recommendations should not be such that they go
against the overall strategy of the company. For example, a business unit cannot be
recommended to focus on differentiation when the overall strategy of the company is to
focus on low costs.
 A case study may be such that it focusses on an individual. In this case, solutions are
needed to be organized for that relevant employee/ manager/executive/ leader etc.
Step 8 – Laying down the implementation framework
The solution to the case study does not end at identifying the main issues, the key players and
recommending solutions for the company, business unit or individual. Recommendations are of
no use if these do not include the implementation roadmap to bring these to act practically. A
good implementation framework is what distinguishes an average case solution from a highly
regarded case study solution. An implementation framework is essential, the step by step
processes on how to practically bring the solutions to action.

After having laying down an implementation framework, one would have successfully developed
an understanding of the case in detail, clearly understood the HBR case study fundamentals, and
developed an analysis on the basis of the HBR case study fundamentals. Lastly one would have
demonstrated an ability to rank recommendations in priority depending on their likelihood of
success. An implementation framework also helps in removing out the non-actionable
recommendations from the recommendations identified before. An implementation framework
will help lay down the final solutions to the THE RENAULT KWID DISRUPTING INDIA S
HATCHBACK MARKET case study.

Step 9 – Take a Break


Yes, that’s right! You should now take a break. Go out, grab a coffee, take a walk, play sports,
watch TV or do whatever you like. The objective here is to carry out an activity that helps you
refresh your mind. With having worked out on a rigorous process of coming up with a solution,
your brain now needs a rest. This is important in order to have a clear mind in the next step. One
must, however, keep in mind that the activities should not be such that they take too much time
or make one forget about the case.

Step 10 – Critical Analysis of the whole of the THE


RENAULT KWID DISRUPTING INDIA S HATCHBACK
MARKET case solution.
This step involves reading the case all over again, and its solution too. This is required as when
one is reading, analyzing and writing solutions for the first time; one may overlook minor detail
that is important. These missing details can be incorporated into the solutions in order to make
them better. The evaluation also involves looking at the sentence structure and grammar of the
writing. This is important as the presentation of solutions play an important role. The solution
may be interpreted differently by one and differently by the audience. It is, therefore, important
that the meaning of the solution is clearly communicated through proper English; sentence
structure and grammar. One must also recheck the numbers, if any, in the case study. The
solutions in themselves should be questioned as to if they are the best. Any limitations to the
solutions or any place that they lack within should be identified. These solutions should then be
modified to make them better. An important suggestion here is that one must not rush through
this process. People think that the case study has been solved, and therefore, devote less time to
this final stage. However, this last stage is equally important, and one must devote equal time
and effort to it.

After completing these 10 essential steps, the THE RENAULT KWID DISRUPTING INDIA S
HATCHBACK MARKET case study analysis and solution would be completely analyzed and
solved.

Warning! This article is only an example and cannot be used for research or reference purposes.
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