REPORT ON MANUFACTURING INDUSTRY AT

MICROBI AGROTECH PVT LTD.

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT OF M.COM

(GENERAL)

BY
ARITTRA KAR
Reg. No. M18CO06

UNDER THE GUIDANCE OF

MS. DIVYA PURNAIYA

POST GRADUATE DEPARTMENT OF COMMERCE AND MANAGEMENT

MOUNT CARMEL COLLEGE, AUTONOMOUS
BENGALURU- 560052
2018-2019

1
2
 CERTIFICATE

This is to certify that Ms. ARITTRA KAR ( II Semester M.Com

Gereral ) Reg No. M18CO06 has carried out the Manufacturing

Industry Internship at MICROBI AGTOTECH PVT LTD. under the

guidance of Ms. Divya Purnaiya, in partial fulfilment of requirement

for the award of Master of Commerce.

Dr. S. Ramesh
Dean,
Faculty of Commerce & Management (PG)
Mount Carmel College, Autonomous

3
 GUIDE CERTIFICATE

Certified that this report is based on an original study conducted by Ms.

ARITTRA KAR Register No. M18CO06 under my guidance. She has

attended the required guidance sessions held. This project report has

not formed a basis for the award of any other Degree/ Diploma of any

university or Institution.

DATE: Ms. Divya Purnaiya

PLACE: Bengaluru GUIDE

4
 DECLARATION

I, ARITTRA KAR (Reg. No. M18CO06), student of PG Dept. of

Commerce and Management, Mount Carmel College, Autonomous
hereby declare that this report on Manufacturing Industry at MICROBI
AGROTECH PVT LTD, Bengaluru has been prepared by me in partial
fulfilment for the award of Master of Commerce.

This has not been submitted in part or full towards any other Degree/
Diploma to any other University or Institution.

I also declare that all information, data and input which I have used and
referred to in this report are meant only for academic purpose and will
not be used for any other purposes.

Place: Bengaluru Signature of the Candidate

Date:

Reg. No. M18CO06

5
 ACKNOWLEDGEMENT

I wish to express my sincere gratitude to Dr. Sr. Arpana, Principal,

Mount Carmel College, Dr. S. Ramesh, Dean, PG Dept. of Commerce
and Management for providing me an opportunity to do my
Manufacturing Industry Report at MICROBI AGROTECH PVT
LTD. I would thank my guide Ms. Divya Purnaiya who has been a
key motivating instructor for her guidance and affirming
encouragement in carrying out this report work. I would also like to
express my sincere gratitude to the other officials of Mount Carmel
College who have rendered their assistance during the period of my
project work.
My special thanks to the company for their kind co-operation and
assistance in completion of this internship as well as report.
Finally, I would like to express my gratitude towards my parents and
friends for all the unconditional love and reassurance they provided me
with, without which I wouldn’t be able to complete this report.

ARITTRA KAR

6
 INDEX

CHAPTER NO. NAME OF THE CHAPTER PAGE

NO.

1 INTRODUCTION 8-26

2 COMPANY PROFILE 27-40

3 PRODUCTION 41-48
DEPARTMENT
4 HUMAN RESOURCE 49-55
DEPARTMENT
5 MARKETING 56-60
DEPARTMENT
6 FINANCE 62-65
DEPARTMENT
7 SWOT ANALYSIS 67-68

8 FINDINGS, 71-72
SUGGESTIONS &
CONCLUSION
BIBLIOGRAPHY 74

7
 CHAPTER 1 –
INTRODUCTION TO
MANUFACTURING INDUSTRY

8
 INTRODUCTION

Manufacturing organisations engage in the transformation of goods, raw materials or

substances into new products and finished goods for consumption. The conversion process
can be physical, chemical or mechanical. The manufacturers often have plants, mills or
factories that undertake the manufacturing process and facilitate production.

Several machines and equipment are typically used in the process of manufacturing.
Although, in some cases, goods may be manufactured by hand through manual labour.
Example of this include baked goods, jewellery, handicraft and art items etc.

Manufacturing using machines, tools and labour. Manufactured goods may be for their own
use, or to sell. Manufacturing involves many human activities from handicrafts to high
technology and is often used in the sense of industrial production, in which raw materials are
converted into finished goods at large scale. The manufactured goods can be used by
consumers or employed in manufacturing more complex items.

1.1 MEANING OF MANUFACTURING

Manufacturing consists of a few steps ; the producer buys the raw material/ component parts,
employs his inventory into the production process and transforms them into finished or semi-
finished products.

A factory undertakes one of these three types of manufacturing production-

 Make-To-Stock (MTS) – A manufacturing plant produces goods to stock retail stores and
showrooms. By forecasting the market demand for their goods, the manufacturer will
formulate the production activity in advance. This is done because if they produce too
much they will be forced to sell surplus at a loss and in manufacturing too little they may
miss the market supply needs and not sell enough to cover costs.

 Make-To-Order (MTO) – Under this, the producer waits for customer order before
manufacturing stock. This way, inventory becomes easier to control and the producer does
9
 not need to entirely rely on market demand. The customer waiting time is longer though in
this case and the manufacturer needs a constant stream of orders coming in to keep the
factory in production.

 Make-To-Assemble (MTA) – The factory produces component or ancillary

parts in anticipation of orders for assembly or sub-assembly. By doing this, the
manufacturer is equipped to fulfil customer orders as and when they come in but
if orders do not materialize, the producer will be left with a stock of unwanted
parts that do not have much utility.

1.2 MANUFACTURING INDUSTRY- AN OVERVIEW

Manufacturing is the aggregate of all the activities that add value to raw materials by turning
them into products such as : mechanic goods, electrical goods, automobiles, aircraft, food &
beverages, medical supplies, pharmaceuticals etc.

Engineers who are working in the manufacturing industry are accountable for the safe and
efficient planning, management and maintenance of the various production methods and
processes. The typical areas of work encompasses-

 Research involves studying and exploring new concepts or materials for products as well
as making incremental advancements to existing products. Research engineers are always
looking to find the next big thing that will give their organisation the competitive edge in
the market, by introducing ideas for an improved product or innovating a new and
improved process.

 Design: engineers design products with consideration of what the customer needs, identify
unfulfilled demand and the specialist processes needed to manufacture them. Increasingly
they must consider the ‘whole life’ of the product life cycle and review how the product
will be disposed of at the end of its useful life.

10
 Development: the developmental steps undertaken in manufacturing involves taking a
product design i.e. prototype and making it into a manufactural product. Development
engineers for this purpose consider the availability of materials (and their cost), scale of
production (volume), production safety requirements, lead times, quality management and
overall cost outlays.

 Production: production engineers optimise the various manufacturing processes for safety
and efficiency. This involves managing production teams, maintaining supply and
production schedules, dealing with health and wellbeing of employees during working
hours, safety and environmental (SHE) hazards management and troubleshooting
production line issues among others.

 Quality assurance: manufacturing organisations must exercise strict quality controls and
adhere to a systematic process. Engineers working in this area of design, review quality
systems, monitor and supervise staff and carry out the implementation of quality assurance
tests on products.

Engineers engaged in the manufacturing sectors also apply their skills and competencies in
other commercial roles in departments of marketing, supply chain systems, distribution
networks, operations, research, management, logistics, sales and post-sales services and
various others.

1.3 HISTORY OF MANUFACTURING INDUSTRY

Present day manufacturing (also known as fabrication) incorporates the method essential for
the generation of a item and its components. Earlier to
the Mechanical Insurgency, fabricating essentially implied making items or products by hand.
Most families worked from their ranches or homes.

The Mechanical Insurgency started major changes and brought innovations we

still utilize nowadays, counting the sewing machine and light bulb. It laid
the establishment and cleared the way for the fabricating industry as we know it.

11
Industrial Revolution

The Industrial Insurgency brought a transformation within the way goods were made. Rather
than creating things by hand at domestic, producers started utilizing machines
to deliver numerous amounts in less time. Within the late 18th century,
the Mechanical Insurgency come to the United States. Material fabricating, glass making,
mining and the farming industry all experienced noteworthy changes. The turning wheel,
water wheel and steam motor took over the part of the artisans. Since things were cheaper
and speedier to deliver, the supply developed. The request was more noteworthy than the
supply, which permitted industrial facilities to open. Material industrial
facilities duplicated over the Joined together States. Not as it were did men and ladies work
in industrial facilities, but children did as well. The Production line Act of 1833 was set
up, confining the hours children may work and setting certain measures for factories

 Assembly Lines

In 1908, Henry Ford and Charles Sorensen organized all the

key components of manufacturing framework, counting machines, instruments, items
and individuals to fabricate the Demonstrate T car.
Ford created the assembly line, allotting particular assignments to
each individual within the line to get the cars to build quick and effectively. Between
1908 and 1927, Ford made around 15 million Demonstrate T cars. He indeed paid
his representatives compensation tall sufficient to bear the cars, making
them buyers as well.

 Lean Manufacturing

Unlike the American car industry, Toyota empowered workers to be a engaged in the
generation process. The company presented quality circles, which was a bunch of
labourers who met periodically to examine work environment enhancement. Quality
circle individuals made introductions to administration with respect to the quality of
production. Toyota created a set of strategies that decreased the time required for
setup and changeovers. Unlike Ford’s generation, Toyota created manufacturing in

12
 smaller clusters and this required a set of forms that decreased setup and changeover
times. The coming about strategy was Single Diminutive (SMED). There are seven
steps utilized within the SMED strategy for the changeover, counting and
streamlining the external and internal activities. The improvements made by Toyota
were replicated by other Japanese producers but none were as fruitful. Within the
1980s, American companies started to receive a few of the processes created by
Toyota and gave these names such as continuous.

Due to the establishment of the Industrial Revolution in England, the foundation was already
being prepared. The business class of England was more efficient and courageous than the
business class of other countries. They had more passion and natural motivation for the
advancement of the business. The business class in England was free of government
interference. The Government of England also assisted the businessmen. In addition to the
ease of the situation, due to social, political and economic conditions, Industrial Revolution
was first of all in England. The details of these reasons are as follows- The internal status of
England was established as a result of the revolution of 1688 AD, the Parliament of England
was est`ablished. The rights of the public were secured. After getting rid of political and
religious oppression, people started moving towards economic development. There was no
fear of civil war and external aggression. Internal peace and soundness helped in the progress
of trade. But other countries were trapped in political conflicts.

1.4. STEPS IN MANUFACTURING

Step 1: Production planning

Clearly the following step of requesting ought to be to schedule the production plan in such
a way so as to require ideal advantage of the manufacturing equipment so
that satisfactory volume of merchandise are created inside the stipulated time period. It goes
without saying that timing is of most extreme significance in this step as there would be no
relevance of starting manufacturing of conditioners by the time summer period is over.

Step 2: Ordering

13
Production consists of requesting of inventory merchandise and the supply of the same by
suppliers and consequently the primary step within the manufacturing life cycle is
the arrangement of orders for production of certain amount of items.

This amount is represented by different variables such as current stocks, volume of deals,
future patterns and so forward. Take for example that when hot summers are around to
start in countries close the equator, the request for fans, coolers, air-conditioners tends to
extend and thus most merchants tend to fill their storage facilities with adequate supply of
these items.

There are different methods of inventory ordering techniques. The most common among
them being- JIT, economic order quantity (EOQ) etc.

STEP 4: Production

After production has been ideally scheduled based on available machinery and production
stock, the next vital task is to actually carry out the manufacturing of that product in
systematic line with the schedule decided in the previous step. To perform all production
functions, the manufacturer needs to meet his production costs, cover demand and make
viable products to supply to the market.

The production techniques used will depend on the nature of the product, its demand and
supply of raw materials required. The different types of production techniques include mass
production, batch production, continuous production, unit production etc.

Step 4: Transportation

After the finished good have been manufactured, they need to be transported to different
physical and geographical positioning including storage warehouse, allocator, dealers,
retailers etc. and the means of transport depend on the character & nature of goods as well as
the geographical spread head of the different locations to which they have to be transported.

There are various modes of transportation including – air, roadways, railroad, airways etc.
The different transportation channels each have their own advantages and disadvantages.

14
Step 5: Receipt & Payment

Once good are transported they need to be received and acknowledged at the end of the
supply chain. Inventory records need to be updated as well as fund carry-over take place at
this stage as well.

The production cycle can be explained with the following illustra1tion-

PLANNING
(production scheduling)

RECEIPT ORDERING
(Receipt of final goods) (inventory stocking)

TRANSPORTATION MANUFACTURING
(transit & warehouse) (Steps in production)

1.5 MANUFACTURING PROCESSES

The Five Manufacturing Processes

1. Repetitive Manufacturing

A manufacturer would use repetitive manufacturing for repeated production that commits to a
production rate. Repetitive processing is comprised of dedicated production lines that
produce the same or a paraphernalia of items, 24/7, all year round. With its requirements for

15
setup being minimal or having little changeover, the operation speeds can be increased or
decreased to meet customer demands or requirements.

2. Discrete Manufacturing

Like repetitive manufacturing, discrete manufacturing also utilizes an assembly or production

line. However, this process is extremely diverse, with a variation of setups and changeover
frequencies. This is due to factors based on whether the products in production are similar or
discordant in design. If the items are vastly different this will require altering the setup and a
tear-down, which means production will require more time.

3. Work Shop manufacturing

Work shop fabricating, unlike dreary or

discrete fabricating, utilizes generation ranges instead of assembly lines. This is often used to
create lesser clusters of custom items, which can be either made-to-order (MTO) or made-to-
stock (MTS). These workstations are organized to form one form of a custom item,
or indeed a few of dozen. In case client request requires it, the operation can ended up a
discrete fabricating line with chosen labour operations
being, possibly, supplanted by mechanized gear. Of course, this depends on
the sort of manufacturing commerce.

3. Process Manufacturing (Continuous)

Process manufacturing (also known as ceaseless fabricating)

is comparable to tedious fabricating because it runs 24/7. In any case, the difference is that
this production handles preparation of crude materials such as gasses, fluids, powders, or
slurries. But, in ranges like mining, the items can be granular materials. Product plans are
similar, unless the disciplines to form a last item or a generation to be prepared is
more versatile

4. Batch Manufacturing

16
Process manufacturing (also called batch manufacturing) has many similarities with discrete and
work shop processes. Depending on consumer request, one batch or few batches could
be enough to meet that demand. Once a batch production is completed, the equipment is cleaned
and maintained, ready to produce the next batch. Batch processes are continuous and dynamic in
nature.

Continuous batch processes can be doable when the ingredients or raw materials required cannot
be made to a strict standard of control. Just like Process manufacturing, the product A raw
materials are similar, and the production process is more differentiable.

1.6. FACTORS AFFECTING MANUFACTURING

Some of the essential elements affecting modern manufacturing are

 Technological Development
 Quality of Human Resources
 Availability of Finance
 Managerial Talent
 Government Policy
 Natural Factors

The elements influencing production profitability are between related and inter-dependent
and it is a troublesome assignment to assess the impact of every individual factor on the
general efficiency of modern units.

The effect of certain imperative components is quickly inspected beneath:

(i) Technological Development

Innovative advancement has an imperative impact to impact the mechanical efficiency. "The
use of thought process control and mechanical enhancements to the procedure of creation has
quickened the tranquillity of industrialisation to a remarkable degree, and has given us the

17
vision of the immense and unexplored wildernesses that still lie in front of us in the domain
of connected science and innovation."

The innovative components incorporate level of automation, specialized skill, item structure,
and so on. Improvement in any of the innovative elements will contribute towards the
expansion in mechanical efficiency. In India, utilization of mechanical power, presentation of
self-loader and programmed machines, upgrades in the generation forms, better Morale and
Productivity mix of creation forms and higher level of specialization have contributed a great
deal towards the increments in modern profitability.

(ii) Quality of Human Resources:

Labour assumes a critical job. In bringing modern efficiency up in the majority of the
businesses. In the event that the work drive isn't enough qualified and additionally isn't
legitimately persuaded, every one of the means taken to expand the modern efficiency will
have no outcome the representatives' execution and frames of mind immense affect the
profitability of any mechanical unit.

Three vital elements which impact the efficiency of work territory (a) capacity of the
specialist, (b) eagerness of the labourer, and (c) nature under which he needs to work.

(iii) Availability of Finance:

The goal-oriented plans of a mechanical unit to expand the profitability will stay simple
dreams if satisfactory money related assets are not accessible to present specialized upgrades
and give fitting preparing to the labourers

The greater the level of mechanisation to be presented, the more noteworthy is the
requirement for capital. Capital will likewise be required for interest in innovative work
exercises, ad crusade, and better working conditions to the specialists, up-keep of plant and
hardware, and so forth.

(iv) Managerial Talent:

The centrality of administrative ability has expanded with the headway in innovation.
Proficient directors are required to improve utilization of the new mechanical advancement.

18
Since the cutting edge processes are kept running on a substantial scale, the executive and
managerial staff must have creative energy, judgment and ability to take imitative.

The administrators ought to be committed towards their calling and must be able to
comprehend their social duties towards the proprietors of the business, labourers, clients,
providers. Government, and the general public this is basic if the supervisors need to deal
with their associations adequately. The supervisors ought to have applied, human relations
and specialized abilities so as to builds the profitability of the venture.

(v) Government Policy:

The policies and strategies of the Government importantly affect the modern efficiency. The
government should formulate guidelines and compliances which make great conditions for
manufacturing, speculation, stream of capital starting with one modern area then onto the
next and protection of national assets.

(vi) Natural factors:

The natural constituent such as those physical, geographical and climatic in nature exercise
considerable encroachment on the industrial productivity. The congeneric importance of
these element depends upon the nature of the industry, goods and services produced and the
extent to which physical conditions are controlled.

The geological and physical factors play a very dominant role in determining the productivity
of extractive manufacturing -mining in which the physical turnout per capitol is greatly
influenced by the profoundness of the coal-mine , the thickness of the coal seams, the
topography of the neighbourhood and the quality of coal available.

In other industries like tailoring, food grain-milling, hosiery, soap-making, confectionary,

culture medium and coarse cotton manufacturing, etc., the geographical, geological and
physical factors exercise little influence on productivity.

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 1.7. CLASSIFICATION OF INDUSTRIES

CLASSIFICATION OF INDUSTRES

ON THE BASIS ON THE BASIS ON THE BASIS

ON THE BASIS ON THE BASIS
OF SOURCE OF OF CAPITAL OF WEIGHT OF
OF ROLE OF OWNERSHIP
RAW MATERIAL INVESTMENT RAW MATERIALS

TYPES OF INDUSTRIES EXAMPLES

ON THE BASIS OF • BASIC OR KEY INDUSTRIES

ROLE • CONSUMER INDUSTRIES

ON THE BAIS OF • AGRO BASED INDUSTRIES.

RAW MATERIALS • MINERALINDUSTRIES

• PRIVATE INDUSTRIES
ON THE BASIS OF • PUBLIC INDUSTRIES
OWNERSHIP • JOINT INDUSTRIES
• CO-OPERATIVE SECTOR INDUSTRIES

ON THE BASIS OF
• SMALL SCALE INDUSTRIES
CAPITAL • LARGE SCALE INDUSTRIES
INVESTMENT

ON THE BASIS OF
• HEAVY INDUSTRIES
WEIGHT OF RAW • LIGHT INDUSTRIES
MATERIALS

Industries can be grouped in an assortment of ways. At the best dimension, industry is

frequently ordered by the three-segment hypothesis into parts: essential (extraction and
farming), secondary (assembling), and tertiary (ancillary). A few creators include quaternary
(information) or even quandary (culture and research) parts. After some time, the portion of a
general public's industry inside every part changes.
20
1.8. OVERVIEW OF INDIAN MANUFACTURING SECTOR

Manufacturing industry in India has experienced different periods of advancement over the
timeframe. Since autonomy in 1947, the residential assembling division has gone from
building the mechanical establishment in 1950's and mid 1960's, to the license– grant Raj
between 1965 to 1980. At that point it experienced a period of advancement of 1990's lastly
to the present period of worldwide globalisation. The Indian Manufacturing area as of now
contributes 16-17% to GDP and offers work to around 12% (2014) of the nation's workforce.
Different studied conducted in this area have assessed that each activity made in assembling
has a multiplier impact in making 2– 3 employments in the administrations area. In a nation
like India, where work age is one of the key approach issues, this makes this area a basic one
to accomplish comprehensive development. Assembling is along these lines legitimately at
the middle spot of the Hon'ble Prime Minister's Vision for Make In India (MII), which is to
build commitment of assembling to GDP to 25%. With the end goal of accomplishing this
target Prime Minister Narendra Modi propelled MII on September 25, 2014.

While various components like strong residential interest, a developing white collar class, a
youthful populace and an exceptional yield on speculation, makes India a valid venture goal
and presents an alluring chance to producers, MII battle has risen as a binding together factor
with a comprehensive way to deal with take India to another dimension of monetary
development. The 25 key areas that have been distinguished under the battle offer an array of
chances for venture. Further, a purposeful arrangement is in progress to start approach
changes in the recognized segments to additionally brace fabricating development.

The MII activity has given crisp driving force to a few segments and has exhibited before the
organizations a wide degree for speculations and openings as far as associations, coordinated
efforts or joint ventures, R&D, fabricating, distributorship, financing and protection or nearby
help.

The fate of Indian Manufacturing is ever growing and we anticipate seeing the division going
from solidarity to quality in the coming years. Worldwide financial situation just as the

21
means taken by the Government sway execution in the assembling area in the short, medium
and long haul.

CII through its different exercises under the aegis of National Manufacturing Council has
been at the front line of the MII motivation and worked intimately with the Government in
giving contributions on key issues over the assembling range to encourage development,
upgrade viability and aggressiveness just as create business open doors for both
neighbourhood and remote investors. The by and large mission of the Council has been to
line up with MII and help producing part increment its commitment to 25% by 2022.

MARKET SIZE

The Gross Value Added (GVA) at fundamental current costs from the manufacturing
segment in India developed at a CAGR of 4.34 percent amid FY12 and FY18 according to
the second development appraisals of yearly national salary distributed by the Government of
India. Amid April-September 2018, GVA from assembling at current costs became 14.8
percent year-on-year to Rs.138.99 trillion (US$ 198.05 billion).

Under the Make in India campaign, the Government of India intends to build the offer of the
production part to the total national output (GDP) to 25 percent by 2022, from 16 percent,
and to make 100 million new employments by 2022. Business conditions in the Indian
assembling area keep on staying positive.

In India, approximately 40% of the organized manufacturing sector is employed in the low
paying industry clusters namely, food & beverages, tobacco, metal, computer peripheral,
textiles, leather, and apparel industries to name a few.

The pie chart below demonstrates the distribution of the manufacturing industry and the
subsequent employment rates of each for the year 2017-18.

22
1.9. MAKE IN INDIA CAMPAIGN

India is the world's largest democracy and is second in terms of population in the world.
Prime Minister Narendra Modi, in a bid to proliferate the economic development of the
nation has laid the seed for new advancements in the manufacturing sector. This is a new
initiative introduced by the Indian Government in India. In order to make this campaign a
success, Prime Minister Narendra Modi met the CEO of IT companies in many countries and
motivated him to invest in India. The scheme was being provided by multinational companies
and at the same time, these companies have opened their factories in many places in India
and have invested in India, and many Indian people are also getting employment from them.

The beginning of India: Make in India was inaugurated by honourable Prime Minister
Narendra Modi on September 25, 2014 in the Science House of New Delhi. The main
objective of this scheme is to build a common building used by the people in India every day.
A workshop was organized by the Department of Industrial Policy and Promotion on
December 29, 2014 to explain this plan to everyone. Among them Narendra Modi himself
included his Cabinet Minister, Chief Secretaries of all the States and Leaders of the big

23
industry were also involved. The main objective of this scheme is to bring about changes in
25 places affecting the country's economy. Employment will increase in this, which will
solve the problems of unemployment in the country, and in these areas skill development will
be done. As a result, the focus of all the big investors in the country and abroad will be our
focus.

OUTLINE OF THE CAMPAIGN

The objective and outline of these goals is a commendable initiative launched by Prime
Minister Narendra Modi. This is not a slogan, but the idea that the previous governments of
the country had lost many years thinking of implementing it. The main objective of this
initiative is to create new opportunities for the citizens of the country and to develop their
skills. At the beginning of this initiative, high quality standards and the lowest environmental
impact are taken into consideration. Under the Make In India initiative, emphasis has been
laid on the development of 25 sectors that strengthen the country's economy. The exercise of
bringing foreign direct investment in these 25 sectors, which are strengthening the economy,
is going on and it is getting positive feedback. In order to accelerate the economy, the
emphasis is on development in the above 25 sectors:

1. Automobile & automobile parts

2. Aviation
3. Biotechnology
4. Chemistry
5. Construction
6. Defence product manufacturing
7. Electrical machinery
8. Electronic systems
9. Food processing
10. Information technology
11. Trade Process management
12. Leather
13. Media and Entertainment
14. Mining
15. Oil and Gas

24
 16. Pharmaceuticals
17. Ports and shipping
18. Railways
19. Renewable energy
20. Roads and highways
21. Space and astronomy
22. Textiles
23. Thermal energy
24. Tourism and hospitality
25. Health.

CHALLENGES

Economic and political affairs expert Paranjuye Guha Thakurta says that the 'lack of basic
amenities will be lacking in front of this campaign launched to induce domestic and foreign
investors'.

The major five major challenges ahead in 'Make in India' are-

Infrastructure

The biggest obstacle in the way of Make in India is railroad traffic and inadequate port in
India. If construction units are set up in India, it will be necessary to arrange the transport
facility needed to deliver the product to the destination.

State-level cooperation

On one hand, Prime Minister Narendra Modi is going to America, while the Chief Minister of
Bihar, Jitnram is going to London to woo his own perspective investors. All state wants
investment but a major problem in the way of investment is the complexity of states and
central policies.

Paranjay believes that the PMO and other departments of the Central Government can play a
decisive role in this work of coordination

25
Tax collection regime

The perplexing tax assessment framework and a gigantic measure of desk work and
defilement might be the primary driver of stresses among the financial specialists. India
began with an excessively complex and ineffectively structured GST, which has hosed
financial specialist supposition and made huge consistence loads on small and medium scale
undertakings (SMEs). The different organisations have found regulating GST a test, and
specially appointed changes in the assessment pieces pertinent to items have not made a
difference. The legislature should likewise make sense of how to help states manufacture
ability to improve recuperation and diminish the managerial weight on citizens. This won't
just help improve the business atmosphere yet in addition lead to higher incomes.

Skilled manpower

A report by counselling firm Ernst and Young said in 2016 that India lingers a long ways
behind different countries in conferring manpower preparing. Not all that much has changed
from that point forward. Throughout the years, business specialists have contended that
'absence of chances' is a worry. Yet, it appears 'absence of abilities' is a more prominent
concern. As per the National Sample Survey, out of the 470 million individuals of working
age in India, just 10% get any sort of preparing or access to talented business openings.

Labour laws

With developing youth populace, India has the ability of turning into a super economy. In any
case, the greatest impediment is the work laws and changes in the nation. The Global Rights
Index (2016), distributed every year by the International Trade Union Confederation (ITUC),
positioned India as one of the 10 most exceedingly terrible nations for working individuals.
Substantial scale avoidances of specialists from work law, savagery and captures are the
explanations behind India's poor execution.

26
 CHAPTER 2 -
PROFILE OF THE ORGANISATION

27
 COMPANY PROFILE out

i
2.1. COMPANY DETAILS

YEAR OF ESTABLISHMENT: 2012

BUSINESS TYPE:
Exporters / Manufacturers / Wholesalers /Distributors / Suppliers
AREA OF OPERATION-

 Working only with purely natural & organic agricultural solutions.

 Products are researched & developed on the basis of 500 year's old indigenous
technology.

OBJECTIVES-

 Training & guiding farmers on organic farming so that they excel in their field.
 Bringing out the best results on almost all crops.

28
  Overthrowing chemical farming in terms of production, quality of production & cost
of farming.
 Aim to plough back natural fertility and vitality to the soil in the farms.

2.2. ABOUT THE ORGANISATION

Microbi Agrotech is a private limited organization employed in the manufacturing and

repacking of 100% natural & organic plant food from different extracts of trees, herbs and
naturally available Minerals.

Since the last 50 years or so, humans have left the hand of nature and held the hand of
chemical science that has damaged the soil and soil fertility. We have forgotten that the
invention of chemical science was invented just few years ago but nature has existed for more
than 400 Cr years. Last 50 years has substantially spoiled the established science of nature.
So the first step that needs to be taken is to renovate our land first and then think about
quality or quantity. If land becomes dead or unproductive than nothing can be produced.

Can we produce enough organic products with available resources? : Absolutely yes! We can
produce enough quantity to feed the world and this is where organisations like Microbi comes
into place.

How Better (Quality) can be assured- Talking about quality, chemically used produce has
impacted the world with dangerous diseases, some of which don’t even have a cure. But with
the organic approach, one can produce top quality products with quality ingredients that are
free from adulterations and impurities.

Organic farming promotes the use of crop rotations and cover crops as a preventive measure.
It encourages balanced host/predator relationships. Organic residues and nutrients produced
on the farm are consequently recycled back to the soil.

Eminently recognized as one of the most hard-working and dedicated manufacturer, Microbi
Agrotech Pvt. Ltd., is a company which wills to provide its customers the best products for
their farms. They are specialized in manufacturing 100% natural & organic plant nutrient.

Served by the brand name of Dr. Soil, they assure that their offerings are processed out of
extracts of pure and organic raw materials.

29
 Microbi Agrotech Pvt Ltd was established during the year 2012 for promoting the
organic farming system at farmer’s field with sustainable crop production and
environmental protection being its core focus area.

 The company has recruited a group of scientist having vast experience in agriculture
management with background of agriculture to facilitate their research and training
functions.

 In the present climate consequences, the team is addressing challenging issues like
Carbon, Nitrogen and water management for the crop and soil improvement on
sustainable basis besides environmental protection.

COMPANY FACT SHEET

CIN U01407KA2015PTC082918

DATE OF INCORPORATION 21-09-2012

REGISTERED STATE Karnataka

ROC-Bangalore

CATEGORY Company limited by Shares

SUB-CATEGORY Non- government company

COMPANY STATUS Active

TOTAL EMPLOYEE 24

HEAD OFFICE MICROBI AGROTECH PVT LTD

Chinna Complex, 1st Floor,
BSF & Reva Circle,Kattigenahalli
Bengaluru Main Road,Yelahanka
Bangalore-560063

CONTACT NO Contact Person: Mr. Thejesh B

+91 88846-77001, 9740088770

WEBSITE INFORMATION info@microbiagro.com

30
2.3 PRODUCT OFFERINGS

Microbi is committed towards bringing the freshest and safest handpicked produce, always.
The company was conceptualized along the lines of purity in quality with high brand
standards for taste and health being upheld by the team. In addition to that, Microbi
Agrotech Privite Ltd strives to revive sustainable agricultural practices throughout India
with organic farming. All its products are organic anf free of harmful chemical additives.
These products include-

Dr. Soil organic liquid plant food

In modern organic farming, Dr. Soil is a revolutionary liquid, organic plant food. With the
use of Dr. Soil, gradually soil nutrients reach to a balance state.

DR. SOIL LIQUID PLANT FOOD

By natural process of decomposition Dr.Soil is balancing the PH of land and reduce the
acidic part and neutralized the land. If the land is neutralized then absorptions of carbon
capacity is increased and reduces the carbon foot print, which results in carbon credit and this
process is important to get natural crop in natural environment.

31
BENEFITS

 Dr. Soil increases organic carbon. It helps in soil microbe activities. Superior organic
carbon keeps earthworms active.

 Organic Nitrogenous nutrients present in Dr. Soil ensure the abundant growth of
plants from beginning itself.

 Organic Phosphorous nutrients present in Dr. Soil ensure the ample development of
branches and leaves and attains great immunity to diseases.

 Organic Potash present in Dr. Soil ensures the optimum yield. It enables the plant to
prepare excellent nutrient rich yield which reflects the characteristics of breed. Record
yield can be reaped.

 Organic Sulphur, Magnesium, Copper, zinc and other micro nutrients present in Dr.
Soil helps in wholesome growth of the plants and results in optimum yield.

 As plants get adequate micro nutrients from Dr. Soil, immunity to diseases improves.
Naturally occurring organic chemicals Viz., Terpenoids, Alkaloids, Flavonoids,
Phenolic compounds and Amino acids are secreted by plants and plants attain disease
repellant characteristics. Hence, there will be least disease related problems in Dr.
Soil organic farming.

 Upon continuous usage of Dr. Soil, microbial activity in soil improves. Nitrogen
fixing bacterial activity like Rhizobium, Azotobacter, Azospirillum, Phosphorus
solubilizing bacteria develops and provide nutrients to plants continuously.

 Usage of Dr. Soil improves the soil texture, porosity and leads to better aeration of the
soil. Hence, soil microbes develop and fertility improves.

32
 Usage of Dr. Soil helps in development of VAM fungus and moisture retention
capacity of soil improves. Help the plants to cop up with scarce irrigation during
drought ridden situation.
 Continuous usage of Dr. Soil improves the soil fertility and rapid increase in humus
formation. Humus formation helps in sustained farming.

 Dr. Soil usage makes soil fertile and cost of farming reduces substantially and yield
improves. By using Dr. Soil, good yield can be reaped from first crop itself.
 As by adding Dr. Soil to soil, fertility improves and hence farmers need not have to
wait for years for successful organic farming / cultivation.
 Dr. Soil can be used for all crops at all stages. It does not do any harm to plants.
 Excessive addition of Dr. Soil also does not do any harm. It is a complete organic
plant food.
 Dr. Soil is nature friendly, farmer friendly, cost effective and pollution remover. It is a
wonderful gift to mankind especially to agriculture.

SAYSA SURAKSHA

SASYA SURAKSHA

33
 1. Plant growth promoter
2. Viral protection
3. Insects protection
4. Fungus protection

100% Natural & Organic Composition. Four in One solution for all plant and trees. Powerful
composition made from different extracts of trees & organic products.

Features:

 Increasing of the photosynthesis process of plants.

 Increasing the self-immune power of plants.
 Protection from bacterial and viral infection, insects & fungi effectively.

Directions of Use:-

Dosage: 3ml / Litre of water

 First Dose start from 21th day of plantation.

 Second Dose after 6 days of 1st spray.
 Third Dose at time of flowering.
 Fourth Dose at time of fruiting.

Dr Soil Bijopachar ( Seed Treatment )

DR. SOIL BIJOPACHAR

34
About Dr Soil Bijopachar

It is Organic liquid for Seed Treatment & Root growth promoter formulated from different
extracts of Trees & Naturally Available minerals.

How to Use:

Mix Dr Soil Bijopachar with seeds & Dry in a Shady Place (avoid drying at sun light) and do
seedling.

Advantages of Dr Soil Bijopachar:

 Excellent sprouting / germination of seeds.

 Gives protection to roots from diseases emanating from disease causing pathogens
present in soil.
 Excellent growth of white roots.
 Development of Eco / Bio environment and humus creation.
 Soil becomes humus / soft and soil fertility improves..
 Significant increase in water retention capacity of soil.
 Immunity to diseases improves and hence decrease in diseases resulting in fabulous
yield.

Dr. Soil Decomposer

DR. SOIL DECOMPOSER

35
About Dr Soil Decomposer:

Dr Soil Decomposer is a one stop solution for Organic waste. Dr Soil Decomposer recycles
them into an organic compost which can subsequently be used for adding nutrients into the
soil.

Dr Soil Decomposer Uses:

1. It helps in decomposing organic matter quickly.

2. To prepare vermin compost, fill the pits with organic matter & apply Dr Soil
Decomposer. Earthworms will be generated, which will turn produces vermin
compost.
3. Using Dr Soil decomposer to coco pit will increase its ability.
4. Treated coco peat can be used in nursery plants to make the process of germination
better.
5. Plants treated by Dr Soil decomposer will increase the ability of plant
6. Diseases can be controlled.
7. Root biomass will increase.
8. After farmers planting the treated nursery plants, the number of deaths will reduce
significantly.
9. Plants will develop solid immunity system against any of the diseases.
10. Plants will grow with better health and vitality

How to Use:

 Spread one tonne of agriculture or animal waste material

 Wet it with Dr Soil Decomposer solution
 Spread one more layer of soil on waste
 Spread cow dung on wet waste for vermin compost.
 Mix with coco fed for good results

36
2.4. PRODUCT COST LIST

Product Quantity MRP Farmer price (+) GST @ 5% Final price

(Rs.) (Rs.) (Rs.) (Rs.)
Dr. Soil Organic 25 litres 6750 6000 300 6300
soil fertility
booster
Dr. Soil Organic 5 litres 1350 1200 60 1260
soil fertility
booster
Dr. Soil 1 litre 400 400 20 420
Bijopchar
Sasya 500 ml 990 700 35 735
Samrakshak
Dr. Soil 1 litre 430 430 21 451
Deposer

2.5 SERVICE OFFERINGS

Online Farmer Direct Marketing

Provide Online Facilities for Farmers to Market their Residue Free produces.

They have come up with new technology where farmers can market there organically grown
produces directly to the buyers

37
ORGANIC CERTIFICATION SERVICES

Providing Organic Certification to farmers who farm using organic practices.

INTEGRATED SUSTAINABLE ORGANIC FARMING TRAINING

MICROBI associated with Kolar Organic Farmer Producer Company Limited to train farmers

The company also provides best Integrated Sustainable Organic Farming projects plans for
existing farm lands or newly built farms lands by experts.

This training institute has started in the month of April 2015 for training farmers on Sustainable
Integrated Organic Farming. Every weekend they are training 90 to 120 farmers or members
at the training institute. Apart from this they have done thousands of meetings across the state.

LEAD TRAINERS- :Dr. K R Hullunache Gowda – M.sc in Sericulture, Organic Agriculture

Expert, Trainer.R. Charan Naidu – MBA Workshop organising, technical and media support

38
PARTICIPANTS:

Participants were from various backgrounds such as software employees, daily wage
workers, farmer’s enthusiasts, government employees, department members, graduates to
senior citizens.

They were all from different parts of Karnataka such as Bangalore, Kolar, Kanakapura,
Tumkur, Chitradurga, Raichur, Chikballapur, Mangalore, Chamarajanagara, Davangere,
Shimogha, Bagalkote, Bijapur, Belgaum, Bellery, Hassan, Mandya, Bidar, Mysore, Raichur,
Yadgir, Ramanagar,Haveri, Hubli,Dharwad, Gulbarga, Chikmangalore etc.

Few of the Participants were from Andhra Pradesh and Telangana as well.

OUTCOMES:

From the first month, the demand for the workshop has been increasing. Farmers from
various backgrounds and regions had one common interest and that was to be successful in
organic farming. The main objective was to provide training on complete package from
sowing to marketing. No institution in India has taken up such an initiative. Microbi organic
farming training centre is one of its kind and the first institution in the country to give a
complete package in agriculture. Training comprises of mainly 2 languages, i.e. Kannada and
Telugu.

39
The training sessions are interactive and informative. The training attendees are encouraged
to walk into the company office any time and take necessary suggestions from the experts.
Few of the batches are organized and sent by Sericulture department. Department members
have done a very good job in organizing farmers and giving them quality education, which
they have never received in their lifetime and the farmers are able to understand all the
cultivation practices with ease. Microbi has a dedicated team to answer all the queries and
give them necessary solutions even after the workshop.

Many young generation farmers are seen as being part of the program. The company
encourages, motivates, guides and also are part of their success story. They want to spread the
word that today’s young generation should contribute in the agriculture sector in a new and
sustainable manner to boost the economy. They need to understand that agriculture is
desirable and a prestigious profession. Inculcating smart and organic agricultural habits
among these individuals will pave the way for the future generations.

Microbi Agrotech Pvt Ltd can showcase examples where young software employees have
quit their job and have taken guidance from them and started organic farming full time as a
full time profession. They encourage more and more youngsters to take agriculture in
corporate level and become pioneers in the field. Their confidence levels after attending our
workshop has increased to maximum. Young generation need motivation and direction, they
need to step up and stand as examples and role models to prove that the right way of farming
i.e. organic farming is not only profitable but also healthy way.

40
 CHAPTER 3 –
PRODUCTION DEPARTMENT

41
 PRODUCTION DEPARTMENT

3.1. INTRODUCTION

Production departments in manufacturing organisation are in charge of transforming raw

materials to completed yields through a progression of production processes. The Production
Manager is in charge of ensuring that materials are given and made into completed
merchandise viably. They must ensure that work is completed on schedule and as per set
quality standards. Management of techniques for making work progressively productive and
increasingly agreeable are the core areas of focus for the production department.

Five production sub-fuctions :

In a manufacturing organization the production capacity might be segregated into five sub-
capacities:

1. Production and Arranging division: will set targets and focuse on each segment of the
production procedure. The amount and nature of items falling off a generation line will be
intently observed. In organizations concentrating on lean generation, quality will be observed
by all workers at each phase of creation, instead of toward the end similar to the case for
organizations utilizing a quality control approach.

2. Purchasing division: will be in charge of giving the materials and parts required to keep
the creation procedure running easily. A crucial part of this job is guaranteeing stocks touch
base on time and to the predetermined quality.

3. Stores division: will be in charge of stocking all the important apparatuses, raw materials
and gear required to support the assembling procedure. Where sourcing is questionable,
support stocks should be kept and the utilization of modernized stock control frameworks
helps manage stock effectively.

42
Technical division: will be in charge of inquiring about new items or alterations to existing
ones, evaluating costs for delivering in various amounts and by utilizing distinctive
techniques. It will likewise be in charge of the plan and testing of new product procedures
and item types, together with the improvement of models through to the last item. The
specialized help division may also be in charge of work study and proposals concerning how
functioning practices can be improved.

5. Works division: will be concerned with the assembling of items. This will incorporate the
upkeep of the generation line and other fundamental fixes. The works office may likewise
have obligation regarding quality control and examination.

3.2. PRODUCTION DEPARTMENT AT MICROBI AGROTECH LTD.

The production division in the company is concerned with the generation, bundling and
marking of the items. Its central goal is arranging and executing the production of manures as
per the requirements of different types of soil. Also, the representatives of this division are in
charge of the best possible capacity for maufacturing of organic fertilizers and the use of
quality assurance frameworks that the business applies so as to create a great, steady and
reliable products.

Since the scope of offerings created by the organization is extensive, this office is isolated
into the accompanying subsections:

Fertilizer generation

This area is concerned with the manufacturing of different types of manures and other
nourishing nutrients that the organization has in the market. Its motivation is to change raw
materials in a plant dietary item prepared for capacity or bundling.

Fertilizer packaging

This department works in collaboration with the manufacturing unit. Thr production capacity
of the plant and the storage capacity of products for sale, labeling of fertilizer and the final

43
 assembling for packaging are some of the functions undertaken by this department.
Packaging has to be do done under strict rules which ensure that the fertilizer would reach the
end customer safe for use.

Quality control

Its job is to screen, control and improve the production procedure in the majority of its stages,
from the supply of the raw materials till the finishing of the last item. Hence it conducts
samplings and investigations in different basic phases of the production and by comparing
the outcomes it chooses the consistence of the made items with the policies set by the
standard of value control formulated by the organization.

PROBLEM STRATEGIES OUTPUT

• Environmental • Waste collection • Effective

degradation and segregation biocomposting
methods and
• Increased level of • Biocomposting for technology
waste generation the manufacturing
of organic fertilizers • Improved soil
• Low soil and soil nutrients fertility and crop
productivity due to health
inherent soil • Pomotion of organic
infertility arising fertilizer products • Ecologically
from chemical and technologies sustainable
fertilizers adopted by training, environment
demo classes, IEC
material etc.

44
3.3 PRODUCTION PROCESS

EQIPMENTS USED

MIXING
EQIPMENT

PACKAGING CONVEYER
BELT

CONVEYER I
FEEDER
BELT MACHINE

SCREENING GRANULATOR
MACHINE

CONVEYER
BELT

RAW MATERIALS

Raw materials of Organic Fertilizer Production Line:

1.Agricultural waste materials such as rice straw, rice bran, plant stems etc

2.Animal manure and waste in the form of chicken manure, pigs, sheep dung, cow dung and
so on.

45
3.Industrial waste of non metallic nature such as distilled grains, sugar residue, wood
shavings etc.

4.Domestic waste items including kitchen waste materials, vegetable market leftovers and
slaughterhouse waste.

5.Municipal sludge from river silt, sewage, waste collection sites and so on.

Once safe treatment and fermentation of the above mentioned raw materials are fulfilled ,
these raw materials are turned into organic fertilizer.

Hence, organic fertilizers contain a mixture of organic acids, peptides, gases and rich
nutrients including nitrogen, phosphorus and potassium.

The resultant fertilizer on top of providing more comprehensive nutrition for crops, also has a
long sustainable effect. It increases and revitalizes the organic property of the soil and
promotes microbial breeding. It also improves the physical and chemical properties of the soil
and its biological activity.

3.4 STEPS INVOLVED IN PRODUCTION :

STEP 1: Pre-treatment of raw material

Blending domesticated animals manure, biogas buildup or harvest stalks that are non-toxic in
nature are put through comppsting while controlling the dampness runs to about 50-60%. The
stack width is 3 meters and height is about 1.2 meters to 1.4 meters.

The compost is then dryer and stored in cool temperature.

STEP 2: Estimating temperature of windrow

After that materials are piled into a heap to test the temperature and dampness of windrow on
time (every day at 8:30 am, 12:30pm and 4:30pm repectively).

46
Precised records are maintained. This mixture is then put into a widrow turner which mixes
and reduces the compost particle into a more homogenous organic mixture. The entire
process takes 2-3 hours.

STEP 3: Granulation process

The compost is then mixed with organic nutrients and additives such as humid acid to boost
the bio activity. For this purpose a granulator machine is used.

Granulation improves the compost slow acting properties and avoids nitrogen starvation. The
machine consists of a flat die extrusion system and polishing machine within it.

STEP 4: Drying

After granulation, the compost is in need of drying. The moisture content of the organic
fertilizer is then reduced to 10-40% .

For this the company uses a rotary drum drying machine to reduce the moisture of the
particles.

STEP 5: Screening

Before the completed items are packaged, refining the semi-completed items is necessary by
utilizing a screening mechanism to expel inclusions that do not qualify the standards.

Qualified standards are ≤ 2.0

STEP 6: Testing completed items

Testing the dampness of the completed items, PH levels, organic materials content and all
nutrient content (N+P2O5+K2O) are tested to guarantee the quality of produce. Quality
check measures are strongly implemented by the company as a part of their production
process which takes place at this stage.

47
STEP 7: Gauging, packaging & storing

Weighting and bundling by model CM50 programmed pressing machine is done and each
Bundle of about 25kg ±0.5kg is given for storing at cool and dry spot. To the items pressed,
weighting and checking ssamples are conducted every 2 months, avoid lose of net weight.
The packaged goods are then sent to the dealers for distribution to the end customers.

3.5 DEALERS

VARSHA ENTERPRISES GURU KOTTOORESHWAR K SHANKARAPPA

Ashwini
11th block rajajinagar,
bangalore 11th block
rajajinagar, bangalore
Karnataka , Tumkur none -
560010
SAVAYAVA KRISHI Shankarappa
KENDRA
#26/4/549, thyagarajanagar,
Prakash Kotrappa Doggalli
AandraPradesh ,
Hosamani siddappa road, Ananthapuram none -
Nayakar chaal near subash 515201
circle,
Karnataka , Haveri Haveri -
581110

SHREE GOLLALESHWARA SAVAYAVA SANJEEVINI SRI SHANKARI

SAVAYAVA KRISHI
KENDRA
Mallikarjun
APMC COMPLEX, NEAR
AYYAPPA SWAMY TEMPLE
BIJAPUR ROAD
Karnataka , Vijayapura
Basavana Bagewadi -
586203
SAMASTHE NYAMTHI
Rravindranath
Nehru road opp. to Govt.
hospital, Nyamthi at post
Karnataka , Davanagere
Honnali - 577223
FERTILISERS
Yogaraju Eshwarappa
Basappa
Medahalli Road, A.P.M.C
Gate Opposite, Chitradurga
Taluk, Chitradurga District
Karnataka , Chitradurga
none - 577501

MICROBI AGROTECH PVT MICROBI AGROTECH PVT AMARNATH TRADERS

LTD-GUBBI
GUBBI Suresh HC
Chandu Cyber Cafe, Beside
divya engineering works,
AMPMC Road Gubbi town
LTD-DODABALAPURA Ajay
RajGopal #1946/46, 17th Cross,
No 1, Sri Maruthi Nilaya 3 Vidyanagar,
Rd Cross, sapthigiri layout Karnataka , Davanagere
Karnataka , Bangalore none none - 577002
- 560097

48
 CHAPTER 4 –
HUMAN RESOURCE DEPARTMENT

49
 HUMAN RESOURCE DEPARTMENT

4.1 INTRODUCTION
Microbi imparts working environment that is conducive to employee growth and well being.
Without any prerequisite, managers execute strategies that impart organization desires and
goals.

4.2 RECRUITMENT

All vacancies which are filled by direct recruitment are first advertised in leading national
newspaper and through employment news / rozgar Samachar outlet when vacancies open up.

The various sources of recruitment include-

 Internally through the network of factory circles.

 GKVK ( Ghandi Krishi Vignana Kendra ) or University of Agricultural Sciences
graduates.
 Advertisements in newspaper
 Advertisements in employment agencies
 Referrals

4.3 RECRITMENT PROCEDURE

STEP 1: Discovery- Firstly, prospective candidates are identified through a network of

manufacturing plant circles and other sources and interested workers are called in.

STEP 2: Selection- A selection committee of two members conducts a basic interview for
filling up positions. On successful evaluation of qualification, assessing strengths and
conducting extensive background checks on past criminal history the most suitable
candidates are selected for the various job titles.

50
STEP 3: Orientation and assistance- involves post placement check-in with the workforce
and subsequent orientation programs before starting with the job. Each new staff is assigned
with a mentor for the initial 2 months for help and assistance.

4.4 PAY FIXATION

At Microbi, the pay fixation is determined in conjunction with the Karnataka state law and in
accordance with the Labour departments & Minimum Wage Act compliances. The final pay
structure is developed by the board of director's. A worker at the entry level can make up to
Rs 5000 to Rs 8000 depending on the requirements of the work.

4.5. HR OBJECTIVES

Training
The company has established training centres which are fully-equipped with advanced
equipments like a computerised triangle simulator and a comprehensive supply of
supplementary materials.

Microbi expert operators educate and train the participants about various equipments.
Behavioural science nd skill enhancement seminars are offered to all free of cost.

Over the last few years, the company has provid its technical skills to participants from
educational and corporate organizations along with farmers in India. The company also
provides various consultancy and certification services.

Help with material

Providing informative materials, the company provides continuous development of

employees competencies hrough Knowledge Based Centre through a Central Library. The
Library collection consists of various rerence tools such as encyclopedias, hand books,
dictionaries,and technical as well as non-technical books.

51
The Library has a book collection of CHEMICAL ABSTRACTS since the year 1904 to
2007.

Employee Welfare

Catering to the well-being of employees is of utmost importance to the company. Microbi

provides a liberal level of amenities to its employees. This is probably the reason why its
employees turnover rate is merely 1.5%.

To inculcate greater understanding between employees and directors the company actively
organizes various events, gatherings and activities. These provide a vital push to schemes
that facilitate the economic and professional improvement of the employees.

Employee Growth Program

Through these activities, GSFC empowers its employees to reach greater heights of
productivity, proven by the fact that most of its supervisors in operations who started as
workers have now been promoted.

4.6. ORGANISATION STRUCTURE

DIRECTOR DETAILS-

DIN DIRECTOR NAME DESIGNATION

07210745 Mr. Thejash Bychappa Director

06941633 Mr. Kuppahalli Gowda Managing Director

TOTAL EMPLOYEEE STRENGTH : 24

52
ORGANISATION STRUCTURE FLOW CHART

DIRECTOR

ADVISOR

PRODUCTION TRAINING MARKETING FINANCIAL

DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT

OUALITY CONTROL LEAD

LEAD TRAINER ADMINISTRATOR
STAFF COORDINATOR

MANUFACTURING
SUPPORT STAFF MEDIA SUPPORT ACCOUNTANT
STAFF

FERTILIZER WORKSHOP
PACKAGING STAFF ORGANIZER

Franchisee hierarchy of Microbi Agrotech Pvt Ltd ( Taluk wise)

MICROBI AGROTECH PVT LTD.

FRANCHISEE 1 FRANCHISEE 2 FRANCHISEE 3 FRANCHISEE 4

The franchisee shops are responsible for distributing the products to the end customers, i.e.
farmers.

53
Services of Franchisee:

 Sale of Agriculture inputs such as Organic Manure and other agriculture related
equipment.
 Organic farming training.
 Project planning.
 Farmer produces marketing.
 Assistance with organic farming certification.
 Field visits.

Franchisee Owners Job

Franchisee’s owner job includes managing operational performance in that zone to meet or
improve targets for cost, quality, delivery, safety and business integrity. The long-term aim is
to develop high performance teams who work within a culture of quality and continuous
improvement.

Franchisee’s owner have a set of agreed key performance indicators (KPIs). These show
targets that they need to achieve. All staff in the zone need to understand their roles in
helping to meet these KPIs. It is the agents job to help them get the best performance by:

 motivating the team through coaching and leadership

 identifying priorities for continuous improvement
 encouraging and rewarding staff who contribute improvement ideas and actions
 emphasising the importance of developing skills and capabilities


Franchisee employees have the opportunity to contribute their ideas on how to achieve
results. This helps individuals gain a greater understanding of the business. Employees are
more motivated because they feel a part of the whole structure and not simply a small fish in
a large pool.

Major task of Franchisee owners :

o Stock Maintenance

54
o Collect data of farmers
o Marketing of produce by farmers
o Training and development of agents and farmers
o Providing Certification assistance
o Assisting farmers in subsidies and other government scheme.

55
 CHAPTER 5 –
MARKETING DEPPARTMENT

56
 MARKETING DEPARTMENT

5.1 INTRODUCTION

The marketing department in Microbi Agrotech Pvt Ltd is overseen by the marketing head.
He is assisted by an assistant who is entrusted with the website maintenance function. The
majority of the company’s marketing iniviates takes place online.

The various ways that they advertise their products include-

 Official website
 Capacity building initiaves
 Social media advertsements on facebook, twitter and youtube.
 Trade fairs
 Television channel partnershios
 Word of mouth advertisements through franchise cannels
 Radio programmes, etc.

CAPACITY BUILDING PROGRAMMES

Microbi agrotech pvt ltd has training programmes in weekend guiding farmers
in organic farming and promoting various organic inputs .

57
Marketing through RADIO Programmes
The company does various radio programmes on loacal radio channels such as Gyan vani
where they hold question and answer sessions on all topics related to organic farming and
also product their products

58
Facebook live sessions
Facebook live sessions are conducted every week on thursdays where all training sessions are
broadcasted live for all facebook users. The company media coordinator Mr. Charan Naidu is
responsible for coordinating theses broadcasts.

Trade fairs
The company participates in varios trade fairs conducted all over Karnataka for promoting
their products.

59
Franchise shops
These shops do not only sell the companies products but also provide instantaneous
promotion by spreading awareness about their products to the end customers.

Partnering with various Tv channels

Microbi has partnered with various local news channels for conducting informative tv
segments about organic farming

60
 CHAPTER 6-
FINANCE DEPARTMENT

61
 FINANCE DEPARTMENT

6.1 INTRODUCTION

Financinal management involves the planning, controlling and efficient management of the
organisational funds. A finance department is responsible for recording, reporting and
auditing the books of accounts. The key function of this department include –

 Financial and Strategic Planning

 Book-keeping
 Budgeting
 Internal control
 Tax compliances
 Financial reporting, etc.

6.2 FINANCE DEPARTMENT AT MICROBI AGROTECH LTD.

At Microbi, the financial management functions are overlooked by the admin Mr. Thejesh.
All final decisions regarding the finances of the organization are taken after the plans are
communicated by him to the board and on receiving a formal approval from the board.

DUTIES OF THE ADMINISTRATOR

 To act as a custodian of all books of accounts, documents relating to the trust account
and all other papers of registration.
 To formulate and maintain all proofs and evidences relating to the fund management.
 To oversee and supervise the management of the financial affairs of the company
which often includes basic tasks such as selecting banks, reconciling bank account
and so on.
 To facilitate the preparation of weekly, monthly and annual budgets.

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FUND MANAGEMENT

The accounting portion of the department is managed by a chartered accountant CA Devaraj.

All accounting decisions are taken under the supervision of the admin. The various books of
accounts maintained by the accounting department include-

 General Ledger
 Registration documents
 Billing documents
 Petty cash books
 Budget copies
 Files containing bank mandates
 Financial statements
 Tax files, etc.

6.3 FINANCIAL REPORTING

The firm believes in complete financial transperancy. For this purpose all books of accounts
are audited by an internal auditor CA Kishore at the end of every accounting year. The
audited final accounts of Microbi Agrotech Pvt Ltd are as follows.

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PROFIT &LOSS A/C OF MICROBI AGROTECH PVT LTD.

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BALANCE SHEET OF MICROBI AGROTECH PVT LTD.

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CHAPTER 7 -
SWOC ANALYSIS

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 SWOC ANALYSIS

7.1 INTRODUCTION
SWOC analysis (previously known as SWOT analysis) is a strategic planning tool that is
used to identify various internal and external factors that affect an organization and making
evaluations of the collective input to make informed decisions.

STRENGTHS WEAKNESS

S W INTERNAL

OPPORTUNITIES CHALLENGES

O C EXTERNAL

7.2 SWOC ANALYSIS OF MICROBI AGROTECH PVT LTD.

Srengths - refers to all the competitive advantages that an organisation carries which maybe
the factors that separates it from the rest. They are internal factors such as unique selling
point (USP), unique combination of resources, intellectual property, unique technologies,
operational strengths etc. Some of these strengths that I observed at Microbi-

 Highly qualified staff with excellent domain knowledge.

 Central Silkboard association gives a great backing and assitance to the firm.

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  It’s a unique product, with limited competition at the same price range in the market.
 Market is huge and the firm has captured a good market segment for itself.
 Organic farming is becoming a trend and Microbi has leveraged that quite effectively.
 Organic farming awareness has spread across India which has eased the marketing
efforts.
 Cost of production is less as compared to other modes of chemical fertilizer
production.
 Being associated with Central silkboard, goodwill and trust increases automatically.
 Good social media influence has increased the marketability of the product.

Weakness – These are all the areas that require improvement to gain a competitive advantage.
They are not always a bad thing as it leaves room for betterment and growth.

 Limited staff and workforce.

 Credit facility is a danger in finance department. But giving credit is part of daily
activities.
 The company has limited sources for raising funds.
 Instances of adulteration of products by franchisee shops have surfaced on a few
occasions.
 Benefits provided to the workers in terms of leaves, off days, salary increments etc.
are not on par.
 Wastage of raw materials and product obsolence due to improper storage has been
noticed.

Opportunities- are all the trends and changing demographic factors that an manufacturing
unit can take advantage of to better achieve its goals and objectives.

 .Due to less competition with no quality organic products available in the market,
Microbi has a major market to capture.
 Association with central silk board has been a boom. The company can enter other
horticulture, agro forestry etc through goodwill.
 India’s major population is into agriculture, so market size and resultant opportunities
are vast.

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  Organic farming provides sustainable development farmers, and also favours the
nature and infact it gives healthy food to the world. So it’s a win- win situation for
farmers, consumers, which favours Microbi in its marketing.

Threats- These are all the factors that pose a threat to the organisation both immediately and
in the long run.

 Chemical fertilizers has a turn over of more than 1 lakh crore turnover in India GDP.
 Indian farmers are used to chemical fertilizers by habit, so changing to new
technology takes time.
 Chemical fertilizers have created monolpoly.
 Education departments and the agriculture sector have included chemical fertilizers
and pesticides as part of their curriculum so transition to an organic approach is a
struggle.
 Accepting a new technology takes time.

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 CHAPTER 8-
FINDINGS, SUGGESTIONS &
CONCLUSION

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 FINDINGS & SUGGESTIONS

8.1 FINDINGS

1. PRODUCTION DEPARTMENT

 The company has limited number of employees and insufficient manpower engaged
in the production processes
 Spillage of products is an area of concern that the company faces
 Maintainance of equipments is not done on a regular basis
 Limited funds restrict the company to invest in upgraded machinery
 Recycling practices are not widely practiced in the production processes.

2. MARKETING DEPARTMENT
 Lack of collaboration with media houses
 A narrow mindset on the benefits of marketing and its various means.
 More funds needs to be allocated towards the marketing departments

3. HUMAN RESOURCE DEPARTMENT

 The company has developed a lot of training programs to increase the efficiency of
skilled workers in the workforce
 The company has a policy of only recruiting skilled and qualified personnel. This
ensures the quality of manpower
 Limited policies on worker protection aside from government compliances.
 The chain of command is not clearly laid out within departments

4. FINANCE DEPARTMENT
 The finance department has limited number of personnel working under it.

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  The company audits its books at the end of each year by an internal auditor
 Profits for the preceeding 5 years have been consistent

8.2 SUGGESTIONS

o Microbi should look more into its risk management policies for sustainable
development
o The company must place more focus on its uskilled labour forces
o The packaging of products need to be done more spill proof so as to avoid spillage.
o Regular internal checks should be undertaken by the executive departments for
increasing the operational efficiency
o Scrap management can be done more efficiently and recycling practices can be
incorprated in the production activities
o The company can provide weekly production targets instead of just monthly targets
o More sources of funds need to be identified for expansion opportunities
o Better worker protection policies for on-site production activities can be introduced.

8.3 CONCLUSION

The role that manufacturing sectors play for the economy of the country is unparalled.
Companies such as Microbi are making significant contributions of their own by following
government compliances properly and inculcating good governance practices within the
organisation, despite a few shortfalls. If the company continiues to improve and
accommodate well to the changing customer demands and market forces, the opportunities
for growth are immense.

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BIBLIOGRAPHY

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REFERENCES

o http://microbiagro.com/
o https://fertilizer-machinery.com/
o http://www.businessmanagementideas.com/productivity/factors-
influencing-industrial-productivity-six-factors/2075
o https://www.sapling.com/5336403/history-manufacturing-industry
o https://www.ibef.org/industry/manufacturing-sector-india.aspx

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