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The "Invisible Hand"

Article  in  Journal of Business Ethics · September 2003


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Vol 449|11 October 2007

NEWS & VIEWS


LINGUISTICS

An invisible hand
W. Tecumseh Fitch
Quantitative relationships between how frequently a word is used and how rapidly it changes over time raise
intriguing questions about the way individual behaviours determine large-scale linguistic and cultural change.
In the eighteenth and nineteenth centuries,
linguistics was considered a thoroughly histori- S L A
cal science, focusing on how languages such M A N I C V
E R

Bulgarian
G O
as English or Sanskrit changed through time.

High Germ

Danish
N

ian
n
enia
Low
I

dish
By uncovering rules governing phonological

White Russ
Frisian

Se

n
Slov

Ukrania
rbo

C
change, historical linguists reconstructed dead

Swe
Ger

dic
Du

-C
lan
protolanguages such as Indo-European — an
ma
tch
an
ian

roa
sh

Ice
ss
n
n

gli
ancestral dialect spoken some 10,000 years ago gia

tia
Flem Ru

En
e t

n
that diverged into a wide variety of modern ish rw ea
No Gr h
lis
B A LT I C

Scandanavian
Po

Southern Slavic
languages, including Hindi, Russian, Spanish,

n
Lithuanian
Goth

Old
English and Gaelic. The crowning achieve- CE

Russia
AN
M Czech
ment of these early linguists was a family tree

Pru
ic

ic
O
Italian

lav
n
Wes

Proto-
Armenian

ssia
Spa

of languages that became an inspiration for

Latvia
IR

nS
h

Persian
c

n
nish

Fren

ter
tern

Charles Darwin as he pondered biological evo- Ro

A
es
Northern Germanic

lution (Fig. 1). Unfortunately, many historical ma

N
hto
Germ

nia

I A
linguists entertained quasi-mystical ideas: n

Pas
Osco-Umbrian
anic

Islamic
August Schleicher, the German author Ba

N
i
Cornis

uch ltic
Bal
Br

of the first great comparative grammar


ett
C

Lat

n
on

of Indo-European languages, believed nia


h
T I

in

ra

i
W I

nd
that languages are living things, and elsh Br nian d
C E L

Ira Ol
lavic

Hi
itt
Jacob Grimm posited a Sprachgeist — an hi
-

at
Indo

I N
ic S a ar
Balto-S

i s h n s
an internal spirit of a language driving Gau
l krit M
Pro
Ita

Scottis Pro
lic

to- Gujarati
to-

it to change along certain lines. h

D I C
Cel
Ar

tic
Ge
nx

Twentieth-century linguists rejected


me

h Toc Panja
rm

Iris bi
Ma

hari
Be
no

such fanciful notions, and emphasized an


ani

ng
-A

al
c

the capacity of individuals to produce and


i
yan

Hittite
understand utterances. Noam Chomsky
anic

famously characterized this as a conceptual


Germ

Palaic Arcadian
Ce
ANA

ic
lto

shift from a historical preoccupation with


en

a n
Balto-Slavo-

i
-Ita

An Aeolic
rm

Lyd
K

‘E-language’ (a set of externalized utterances) ato


o-A

n
TO

lo-Toch

lian
wia
Lycian

E E

L u Ioni
to an emphasis on ‘I-language’ (principles L c
Aryano-Grec

IA Do
R

internalized by the language learner)1. The N ric


G
ar
i an

focus by modern linguists on the individual


capacity to acquire and use language (onto-
geny) led to a flowering of research, allowing
the biological and neural underpinnings of Proto-Indo-European
language to be studied coherently, and opening
the door to consideration of how the language
faculty evolved biologically (phylogeny). But Figure 1 | The glossogenetic tree of Indo-European language. The words of language are not inherited
this approach left behind the traditional ques- biologically, but are passed on culturally through learning. This process of ‘cultural evolution’
tions of the cultural evolution of individual generates a hierarchical tree of relationships among languages, here illustrated by the Indo-European
languages (glossogeny2) that tantalized earlier family. Just as descent with modification in biological evolution (phylogeny) leads to phylogenetic
trees, so the analogous process in language change (glossogeny) can lead to glossogenetic trees.
generations of linguists.
3,4
Elsewhere in this issue, two papers revisit
these issues from a fresh perspective. Both discourse, as measured from large contempo- widespread rules remain only as irregular resi-
concern language change, and come from rary databases. Lieberman et al. (page 713)3 dues, such as ‘fly/flew/flown’. By tracing their
laboratories of well-established evolutionary consider the cultural evolution of the English disappearance, the authors derive an exact
theorists. Both analyse historical linguistic data past-tense marker ‘-ed’. In Old English, this quantitative relationship between the frequency
to show that patterns of change depend strongly was just one of many different rules used to of verb use and the speed of this pruning pro-
on the frequency with which words are used in indicate times gone by. Today, the other once- cess: a verb used 100 times more often than
665
NEWS & VIEWS NATURE|Vol 449|11 October 2007

Box 1 | The invisible hand in language change of quite different ‘microscopic’ behaviours was
Language change at the birth — is now the standard language — men) are first discerned by Adam Smith, who used the
‘macroscopic’ level is often term for any woman. consistently misogynistic. evocative metaphor of the “invisible hand” to
influenced in counter-intuitive Intriguingly, words for men But a more convincing describe how individuals working to maximize
ways by ‘microscopic’ generally don’t suffer the same ‘invisible hand’ explanation profit in their own self-interest benefit society
changes in how individuals fate, and sometimes even invokes a simple individual as a whole by driving up the standards of goods
use language. A nice example improve their connotations rule: when talking to or and services on offer.
is found in the historical (‘knight’ originally meant just about women, err on the side Where should we look to gain a deeper
phenomenon of pejoration a boy or retainer). Parallel of politeness8. Given two understanding of the invisible hand in the cul-
in words referring to women, patterns have occurred in options, one normal and one tural evolution of language? A promising future
where respectable words other languages (for example, polite (‘hussy’ versus ‘lady’), direction is provided by recent attempts to fuse
acquire negative connotations as with the German Weib, this rule, if applied widely theoretical models of cultural evolution9 to
over the centuries. A which suffered the fate of and consistently, leads to experimental investigations of social learning in
‘hussy’ was once a perfectly ‘wench’). ‘lady’ becoming the common the laboratory10,11. Experimental investigations
respectable housewife, and The most obvious form. ‘Hussy’ or ‘wench’, of ‘iterated learning’ — similar to the game of
‘wench’ just meant ‘young explanation for this by comparison, become Chinese whispers, where one participant’s out-
woman’, but both terms now phenomenon is that language ever-less polite over time.
put serves as input for the next — can provide
connote a woman of loose users (or at least those The best intentions lead to
empirical data to inspire, and constrain, our
morals. And ‘lady’ — once who have historically been pejoration as an unintended
used just for a woman of noble responsible for recording
theories. Sophisticated new theoretical models
consequence. W.T.F.
enable language-learning ‘agents’ to have both
innate biases (in the form of so-called bayesian
another will regularize 10 times more slowly. word forms. But from an I-linguistic perspec- priors) and powerful statistical learning systems
Pagel et al. (page 717) 4 take a broader tive, Chomsky would retort that the underlying capable of discovering and using environmen-
approach, quantifying the rate at which related explanation must come down to the individu- tal regularities12. Such models demonstrate the
words (such as ‘water’ in English and Wasser als who learn and use the language. Pagel and possibility of a very indirect and sometimes
in German) have been replaced by other forms his colleagues4 consider two such possibilities. non-intuitive relationship between the regu-
(such as the French eau) during the cultural First, new phonological forms might arise larities emerging at the level of a whole popu-
evolution of 87 Indo-European languages. less often for high-frequency words because lation and the underlying generating forces
Using frequency data from four different lan- errors of perception, recall or production are (Box 1). These forces are individual behav-
guage corpora — sets of texts representing pat- less common for frequently used words. Alter- iour and learning (social usage) and innate
terns of usage in English, Spanish, Russian and natively, such cultural ‘mutations’ might occur constraints (in Chomsky’s terms, a ‘language
Greek — and sophisticated tree-based statisti- uniformly, but frequency of use would affect acquisition device’, often called universal
cal methods over the whole glossogenetic tree, the probability of new variants being adopted grammar).
Pagel’s group derives a relationship holding by the population. An important implication of this new syn-
over millennia. The relationship explains 50% Crucially, these two possibilities are not nec- thetic approach to glossogeny is that univer-
of the variation in replacement rates between essarily in conflict. An adequate explanation sals of language are not identical to universal
different words — a level of statistical power for glossogenetic phenomena must incorporate grammar — although obviously related, the
rarely observed in the social sciences, particu- individual and collective levels of description, two concepts should not be conflated. Another
larly across a wide range of cultures. and show why they are necessarily related. Part is that cultural evolution can proceed inde-
Despite significant differences in their meth- of the challenge is the apparent circularity of pendently of either phylogenetic evolution
ods, both papers document the same general explanation inherent in evolutionary systems, (the interests of our genes) or our own indi-
pattern: frequently used words are resistant to where the output of one generation serves as vidual goals and interests. As the papers in
change. Relatively infrequent inflections such the input to the next, and causes are no longer this issue3,4 make clear, cultural evolution can
as ‘help/holp’ became regularized, whereas neatly separated from effects. Such difficulties make language easier to learn by filtering out
high-frequency English verbs retained their are compounded in cultural evolution: glosso- irregular ‘noise’13 — as Lieberman et al. wryly
ancestral irregular state (‘go/went’ or ‘be/was’). geny represents an intermediate descriptive point out3, every “rule is the tombstone of a
More generally, terms that occur with high fre- level that changes on a slower timescale than thousand exceptions”. But it can also preserve
quency in Indo-European languages (such as ontogeny, but faster than phylogeny. Although the irregular cases that make learning a new
‘one’, ‘night’ or ‘tongue’) are resistant to substi- we, as individuals, don’t generally invent words language difficult: every surviving exception
tution by new phonological forms. The reali- or grammatical forms, our usage (mispronun- remains a stumbling block for a thousand new
zation that frequency of use has a significant ciations, or slight semantic shifts, for example) language learners.
role in language change is nothing new5–7. But will affect their future transmission, and the Nonetheless, as Pagel et al. suggest4, some
the use of sophisticated methods developed in population’s usage en masse will determine of the most persistent ‘cultural replicators’
bioinformatics and genomics to quantify these their fate across many generations. Thus, — memes14 — evolve as slowly as some genes.
relationships is an important step forward. We human languages such as French or Swahili are By documenting and quantifying such effects,
can expect similar approaches to be applied neither natural (as envisioned by Schleicher) this work opens the door to a diverse range
to a wide variety of languages, to determine nor artefacts made intentionally by individual of theoretical and empirical investigations. If
whether the specific patterns uncovered in humans. Like economic, political and religious there is ever to be a science of memetics15–17
these papers also hold in non-Indo-European systems, they are phenomena of a third kind8. to rival that of genetics, it should proceed
languages, such as Chinese or the Dravidian Although this distinction is intuitive (we along these lines: combining careful quanti-
languages of southern India. apply it when distinguishing ‘natural’ lan- tative analysis of well-documented linguistic
Documenting these relationships remains guages such as English from ‘artificial’ ones changes with sophisticated theoretical models
descriptive, not explanatory: quantifying such as Esperanto or C++), it remains relatively capable of taking into account the multilayered
their form does not tell us why such regulari- unexplored in linguistics. Theories concerning complexity of cultural evolution. ■
ties exist. Schleicher might have characterized such phenomena have been developed more W. Tecumseh Fitch is in the School of Psychology,
the situation with an E-linguistic metaphor, in extensively in economics: the necessity of University of St Andrews, Fife KY16 9JP, UK.
terms of a struggle for survival among different explaining ‘macroscopic’ phenomena in terms e-mail: wtsf@st-andrews.ac.uk
666
NATURE|Vol 449|11 October 2007 NEWS & VIEWS

1. Chomsky, N. Knowledge of Language: Its Nature, Origin, and potential products can be made: a smaller ring
9. Boyd, R. & Richerson, P. J. Culture and the Evolutionary
Use (Praeger, Westport, CT, 1986). Process (Univ. Chicago Press, 1985).
of five atoms, or a larger ring of six atoms
2. Hurford, J. in Logical Issues in Language Acquisition (ed. 10. Kalish, M. L., Griffiths, T. L. & Lewandowsky, S. Psychonom.
Roca, I. M.) 85–136 (Foris, Dordrecht, 1990). Bull. Rev. 14, 288–294 (2007).
(Fig. 2b). The cyclization of ten consecutive
3. Lieberman, E., Michel, J.–B., Jackson, J., Tang, T. & Nowak, rings, such as occurs in brevetoxin-A, could
11. McElreath, R. et al. Evol. Hum. Behav. 26, 483–508 (2005).
M. A. Nature 449, 713–716 (2007). therefore theoretically generate 1,024 (210)
12. Kirby, S., Dowman, M. & Griffiths, T. L. Proc. Natl Acad. Sci.
4. Pagel, M., Atkinson, Q. D. & Meade, A. Nature 449, USA 104, 5241–5245 (2007). products. Designing a reaction that yields only
717–720 (2007). 13. Deacon, T. W. The Symbolic Species: The Co-evolution of
5. Bybee, J. & Hopper, P. (eds) Frequency and the Emergence of
the desired product out of all of these options
Language and the Brain (Norton, New York, 1997).
Linguistic Structure (Benjamins, Amsterdam, 2001). is challenging, to say the least.
14. Dawkins, R. The Selfish Gene (Oxford Univ. Press, 1976).
6. Zipf, G. K. Human Behavior and the Principle of Least Effort The second, more serious problem stems
15. Dennett, D. C. Darwin’s Dangerous Idea (Simon & Schuster,
(Addison-Wesley, Cambridge, MA, 1949). New York, 1995). from the intrinsic preference of cyclization
7. Heine, B., Claudi, U. & Hünnemeyer, F. Grammaticalization: 16. Blackmore, S. J. The Meme Machine (Oxford Univ. Press,
A Conceptual Framework (Univ. Chicago Press, 1991). 2000).
reactions to make one product rather than
8. Keller, R. On Language Change : The Invisible Hand in the other. Organic chemists have known for
17. Mesoudi, A., Whiten, A. & Laland, K. N. Evolution 58, 1–11
Language (Routledge, New York, 1994). (2004). many years that smaller rings form more read-
ily than their larger counterparts. But assum-
ing that brevetoxin-A is formed from a linear
precursor, consecutive ‘larger’ ring sizes appear
ORGANIC CHEMISTRY in the structure where smaller sizes would be
expected. The ring structure of brevetoxin-A
Zippier synthesis in water could thus theoretically be the least favour-
able option of all 1,024 possible products. The
synthesis of brevetoxin-A in a polycyclization
Masayuki Inoue reaction without the aid of an enzyme starts to
Complex toxin molecules are the ultimate challenge for organic chemists look unrealistic.
Nevertheless, synthetic chemists have suc-
— even successful syntheses often involve an impractical number of steps. ceeded in reversing the intrinsic selectivity of
A biologically inspired reaction might simplify things. these cyclization reactions by carefully design-
ing their starting materials. An early example
Nature creates many complex organic mol- molecule into the polycyclic product, catalysed of this involved manipulating the epoxide
ecules, but some of the most spectacular are by an unknown enzyme (Fig. 2a). Since then, reacting group in the starting material7. Epox-
the brevetoxins and ciguatoxins produced chemists have tried to emulate such cyclization ides contain two carbon–oxygen (C–O) bonds;
by marine microorganisms1. Brevetoxins are cascades in the laboratory using a variety of during cyclizations, the product of the reaction
the toxic component of dramatic natural phe- organic solvents, artificial catalysts and spe- — either a five-membered or a six-membered
nomena known as red tides (Fig. 1) — toxic cially designed precursor molecules. But these ring — is determined by which of the two
algal blooms that kill huge quantities of fish efforts have met with only partial success5,6. bonds breaks. But if an olefin, which contains a
— whereas ciguatoxins are found in the flesh Such cyclization reactions pose two big carbon–carbon double bond (C=C), is attached
of fish, and can cause widespread poisoning problems. First, even for simple cases in to the epoxide, the C–O bond adjacent to the
in humans if they enter the food-chain. Many which a single ring of atoms is formed, two olefin breaks preferentially (Fig. 2b). This is
researchers have invested because the olefin partially donates

B. BACHMAN/SPL
enormous effort into making some of its electrons to the adjacent
these intricate molecules, and C–O bond, destabilizing the bond
have come up with heroic syn- so that it ruptures if treated with
theses that stretch the limits of acid in an organic solvent. Strate-
organic chemistry. Reporting gic attachment of an olefin to the
in Science, Vilotijevic and Jami- epoxide can thus direct cyclization
son2 now point us towards a reactions to form six-membered
potential synthetic short cut. rings. This was a crucial synthetic
They have found that pure discovery. But it is obviously not
water ‘zips up’ simple starting how polycyclic ethers are assem-
materials to make part of the bled in nature, because no possible
core structures of the mol- brevetoxin precursor uses directing
ecules, without the need for groups such as an olefin.
any other additives. Vilotijevic and Jamison’s method2
Brevetoxins and ciguatoxins provides a considerable advance
belong to the family of ladder- over earlier approaches to polycyclic
like molecules known as ether formation. They show that a
polycyclic ethers, which con- series of three epoxides in a mol-
tain fused rings of carbon and ecule can be reacted in one step to
oxygen atoms (Fig. 2a, over- zip together ladder-like structures
leaf). A remarkable feature of of six-membered rings, simply by
these molecules is the striking heating them in water (Fig. 2c). The
regularity with which the oxy- reaction occurs with a good chemi-
gen atoms bridge the carbon cal yield at neutral pH, and in the
framework. In the 1980s it was absence of olefin directing groups
proposed3,4 that the key step or other epoxide activating agents.
in the biosynthesis of these The reaction mechanism for this
compounds is a single ‘zip unusual transformation2 has not yet
reaction’ of a linear precursor Figure 1 | Crimson tide. Toxic algal blooms wash ashore in Queensland, Australia. been established, but it is known
667

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