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  • Relationship Marketing As Promise Management: January 2009

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    Ольга И
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    This document is a chapter from a publication on relationship marketing as promise management. It was authored by Christian Grönroos from the Hanken School of Economics, who has 131 publications and over 29,000 citations. The chapter discusses relationship marketing and managing promises to customers.

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    This document is a chapter from a publication on relationship marketing as promise management. It was authored by Christian Grönroos from the Hanken School of Economics, who has 131 publications and over 29,000 citations. The chapter discusses relationship marketing and managing promises to customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    12 views18 pages

    Relationship Marketing As Promise Management: January 2009

    Uploaded by

    Ольга И
    This document is a chapter from a publication on relationship marketing as promise management. It was authored by Christian Grönroos from the Hanken School of Economics, who has 131 publications and over 29,000 citations. The chapter discusses relationship marketing and managing promises to customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 18

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/292688388

    Relationship marketing as promise management

    Chapter · January 2009


    DOI: 10.4135/9781446222454.n23

    CITATIONS READS

    9 207

    1 author:

    Christian Grönroos
    Hanken School of Economics
    131 PUBLICATIONS   29,134 CITATIONS   

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    All content following this page was uploaded by Christian Grönroos on 14 November 2018.

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