Fase 3 analisis de la empresa

Trabajo de marketing

Por: Katherine espitia

Presentado a: Milena Torrez Salazar

2019
Lululemon part B

4.0 Marketing Tactics 

4.1 Product

In the market of sport clotting, Lululemon is already a well-recognized company. The quality

of the brand, has made from this corporation more valorized. Although this company for its

exclusivity brand quality. This already has a good position in the commerce. It still requires

the acquisition of some suggestions, to improve. Lululemon has already target women as a

priority customer. But, even though line section for men is also provided, this is not as varied

as the women production clotting. Therefore, this company should consider launch better

distribution patterns for their target customers. In this way, the Company by introducing more

variety in products, sizes, prices. Automatically, increase of sales for Lululemon can make a

difference. According to Thangavelu, (2015), Explains, that, there is approximately more

than% 60 products for women while for men and young females is just 35 % production in

items. This means, lululemon, should assist the needs of their other target customer.in that

way, increase sales in Lululemon exclusive stores can be achieve.

Showing this to the society. Advertising in a company must be a priority. Launching TV

commercials, or online videos, Sponsor customers to model the clothes, can assist the

exclusivity of the company, with more recognition.

4.2 Price

In the competitive market as Kopun, and Kane, (2013). states, lululemon is a well-positioned

company for it exclusivity and brand quality. However, this company, has to deal with a
diverse range of competitors. Companies such as Adidas, Nike, Puma, Gap, as well as

lululemon, sell sports clothes with also good quality in materials and unique designs. This

company, although offers products of good quality, Price is also competed. As Lutz (2013,

PARA 2) mentions that price level for Lululemon's products are sometimes higher compared

to lululemon competitors. for customers that have a considerable income to invest As Davis

and Zutz (2013, p.127). States, in brand quality prices are considerable, but for others, is too

expensive.

As, Tsang, Chu., Pothecary., and Chung.( para 4) mentions, customers are more aware of

prices. Therefore, Lululemon products pricing should have a slightly consideration. As Filed

(2014, p.9).states lululemon priority is to maintain the good quality of products. Introducing

new products with a low net revenue may cause decline in exclusivity, which is not

convenient either for the company, and customers. Therefore, Lululemon, needs to consider

the different kind of customers, offering variation in prices to differ from the competence.

However, if lullemon consider reduce price, any kind of changes this has to make sure that

the company still remain it exclusivity and uniqueness. This means, lululemon, has to make

sure that the good production quality remains in primacy. Otherwise, self-awareness to make

strategic changes, brand reputation would be no the same.

4.3 Distribution 

Retailing in virtual channels to sell it products online, has made the company be recognized

in the international sporting clothing.

According to Gold, (2011). States that, for lululemon to make sure that its distribution in

products is supportive for the business. Distribution of their products using their YouTube

channel, where videos are posted by sporting people dressing the brand is the way of selling

products. But with the objective of encouraging people to find benefits at wearing its

products. Channels of distribution has to be still improved as well as the company grows.

Also, if Lululemon wants to accept changes in prices, distribution has to be well positioned

with exclusivity, because of the uniqueness of the brand distribution, allow a company be

more recognized in the global market, with a high revenue in profit margin. lululemon should

consider continue it exclusivity in extending its line production targeting .Brand exclusivity

has to be significant. Moreover, To make an Increase in sales volume in sports clothing,

according to Kim, Ahn, and Forney, (2014, para 4). The company has already prioritizing

its distribution by using social media, promoting items, and sponsoring their customers to

wear their products while giving advices for get a better lifestyle. Lululemon, by doing this,

Lululemon do not care in just selling products, it objective as Penner, (2007, para.5).

mentions,is to provide to their customers aim a better lifestyle. The company has been well-

settled in the global market.

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