FINAL Mapping

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Network Network Reach as per

Varience Reach as Network


District Channel FK Universe Tool Total Tool WHP tool
% per FK%
Universe Universe %
BHARUCH DD
BHARUCH SD 7 6 0% 4 16% 66%
BHARUCH SSD
BHARUCH CS
BHARUCH MT
BHARUCH BS

NARMADA DD
NARMADA SD 10 10 0% 5 40% 50%
NARMADA SSD
NARMADA CS
NARMADA MT
NARMADA BS
Potential Potential Whirlpool Potential Potential Potential Potential
Total Whirlpool Share LG Samsung Haier Others

694 220 33% 271 45 55 120

698 208 30% 298 123 54 15


Network Network Potential Potential
Town Tool Total Tool WHP Reach % Total Whirlpool
Universe Universe
Dist
NETRANG 6 4 67% 694 220
DEDIAPADA 8 4 50% 555 160
SELAMBA 2 1 50% 143 48
0 0
Whirlpool Potential LG Share Potential Samsung Potential Potential Others
Haier %
Share % LG % Samsung Share % Haier Others Share %

33% 271 39% 45 5% 55 8% 120 17%


29% 237 42% 123 22% 20 3% 15 3%
33% 61 42% 34 23% 0 0%
Town Channel TP

NETRANG SD SANJOG ELECTRONICS


NETRANG SD AMBICA ELECTRICALS
NETRANG SD VISHAL RADIO
NETRANG SD GANESH MARKETING
NETRANG SD SHRI SAI ENTERPRISE
NETRANG SD GAYATRI ELEC/SHRI GANESH ELEC/TUSHAR SALES
DEDIAPADA SD N.K ELECTRONICS
DEDIAPADA SD DINESH STEELS
DEDIAPADA SD AAKASH DARSHAN
DEDIAPADA SD SHRI TIRUPATI ELECTRONICS
DEDIAPADA SD DHAVAL ELECTRICALS
DEDIAPADA SD PANDURA INTERIOR AND ELECTRONICS
DEDIAPADA SD ROYAL ELECTRICALS
DEDIAPADA SD GURU KRIPA INTERIOR AND ELECTRONICS
SELAMBA SD GALAXY APPLIANCES
total
Potential % Share Potential % Share Potential % Share Potential % Share
Potential Total Whirlpool Whirlpool LG LG Samsung Samsung Haier Haier
225 105 46% 90 41% 0 0% 30 13%
40 40 100% 0 0% 0 0% 0 0%
131 0 0% 61 47% 40 31% 15 12%
50 0 0% 35 70% 15 30% 0 0%
228 63 28% 90 39% 0 0% 40 18%
70 30 43% 40 57% 0 0% 0 0%
140 80 58% 35 25% 0 0% 20 14%
70 15 21% 25 36% 30 43% 0 0%
120 30 25% 42 35% 48 40% 0 0%
55 0 0% 20 36% 25 45% 0 0%
35 35 100% 0 0% 0 0% 0 0%
60 0 0% 60 100% 0 0% 0 0%
40 0 0% 30 75% 10 25% 0 0%
35 0 0% 25 71% 10 29% 0 0%
143 48 34% 61 43% 0 0% 34 24%
Potential Others
Others Share %
0 0
0 0
0 0
0 0
35 15%
0 0
5 3%
0 0
0 0
10 18%
0 0
0 0
0 0
0 0
0 0
Network Tool Network Tool
Reach % Potential Potential Whirlpool Potential
Channel Total WHP Total Whirlpool Share % LG
Universe Universe
DD 0 0 0% 0 0 0% 0
SD 15 9 60% 1442 446 32% 614
SSD 0 0 0% 0 0 0% 0
CS 0 0 0% 0 0 0% 0
MT 0 0 0% 0 0 0%
B.S 0 0 0% 0 0 0% 0
LG Share Potential Samsung Potential Godrej Potential Others
% Samsung Share % Haier Haier % Others Share %

0% 0 0 0% 0 0%
43% 178 12% 139 10% 50 3%
0% 0 0% 0 0% 0 0%
0% 0 0% 0 0% 0 0%
0% 0 0% 0 0% 0 0%
0% 0 0% 0 0% 0 0%

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