Apple Inc.

Brief history

Apple Inc. founded by Steve Jobs and Steve Wozniak was incorporated
on January 3, 1977 and its central corporation resides in Cupertino,
California (Apple Inc., 2014). Apple is a world-wide organization that is
known for programming, designing, developing, creating and selling
consumer electronics. The company is mainly known for their
Macintosh line of computers, Mac OS X software, iTunes media
application and also the iPhone smartphone, iPad tablet and the iPod
personal portable media player.

Apple is one of the most successful companies in history. Even during periods in which the company
struggled, it was known for being innovative. In the late 1990s and early 2000s, Apple began its rise
to dominance in a range of technology areas and established itself as the trendsetter in mobile
devices.

Unique features of Apple Inc:

Apple has various device categories for a complete digital lifestyle ecosystem. They produce
computers, smartphones, tablets, smartwatches, and home devices. Their most popular devices are
MacBook, iPhone, iPad, Apple Watch, and Apple TV.

Apple is also famous as a company that develops their own software. Many other giant technology
companies are now following Apple in terms of Software developing. These are Microsoft and
Google. Microsoft is popular with their Surface, while Google with their Pixel series and also Nexus
series.

Lastly,Apple products have always been known for their quality design and attention to detail.Many
of these details go unnoticed by the average Apple user, or are only useful to a relative handful of
people using the product.