Test: Tourism Marketing; An Introduction | Quizlet 18/08/2019, 22)37

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2 Written questions

1. It is a core function of marketing that involves collecting of information about customers to better serve their needs and
improve decision making.

2. It is a core function of marketing that involves strategies on following up a sale, closing a sale, and making a repeat sale.

1 Multiple choice question

1. The core function of marketing that involves planning to ensure that resources are available to maintain and improve a
business.

A. Selling

B. Financing

C. Marketing Information Management

D. Marketing Planning

2 True/False questions

1. The key process of marketing that involves an analysis of the marketing environment in relation to the potentials of one's
business. → Marketing Information Management

True

False

2. It is the element of the marketing mix where a product or service is delivered and can be used to charge a premium price
for a service and establish a positive experience. → Marketing Information Management

True

False

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