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  • A2.2 Positioning On Your Most Loved Brand

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    Guilherme Felipe Alves
    39 views6 pages
    The document discusses positioning Havaianas as a brand. It provides a positioning statement that positions Havaianas as a rubber sandal that reflects an attractive, natural lifestyle recognized worldwide as representing Brazil. It also includes a perceptual map that plots Havaianas and compares its points of parity and points of difference to other brands based on popularity and fashion.

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    Positioning Most Loved Brand

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    A2.2 Positioning on Your Most Loved Brand

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    The document discusses positioning Havaianas as a brand. It provides a positioning statement that positions Havaianas as a rubber sandal that reflects an attractive, natural lifestyle recognized worldwide as representing Brazil. It also includes a perceptual map that plots Havaianas and compares its points of parity and points of difference to other brands based on popularity and fashion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    39 views6 pages

    A2.2 Positioning On Your Most Loved Brand

    Uploaded by

    Guilherme Felipe Alves
    The document discusses positioning Havaianas as a brand. It provides a positioning statement that positions Havaianas as a rubber sandal that reflects an attractive, natural lifestyle recognized worldwide as representing Brazil. It also includes a perceptual map that plots Havaianas and compares its points of parity and points of difference to other brands based on popularity and fashion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 6

    A2.

    2 ASSIGNMENT
    Positioning
    on your
    most loved
    brand.
    HAVAIANAS
    A2.2 Assignment

    Positioning Statement

    Havaianas Perceptual Map


    Brands
    PP and PD
    TOPICS TO DISCUSS Justifying
    A2.2 Assignment

    POSITIONING STATEMENT
    For those who appreciate self-expression through
    the diversity of models and designs in their daily
    lives, Havaianas is a rubber sandal that reflects an
    attractive and natural lifestyle because it is
    recognized worldwide as the face of Brazil.

    TARGET + FRAME OF REFFERENCE + POINT OF DIFFERENCE + REASON TO BELIEVE


    A2.2 Assignment

    BRANDS PLOT
    POP AND POF
    Points of Parity
    and Points of Difference

    POINTS OF PARITY
    POINTS OF DIFFERENCE
    Similar rubber material, similar
    product shape, similar tires, similar Known world wide, a wide range of
    basic colors, similar package stamps, associated to celebrities
    JUSTIFICATION

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