NAVOTAS POLYTECHNIC COLLEGE

Bangus St., Barangay NBBS, Navotas City

Our CHICHARON (Crispy Pork Rind) are made from the highest quality imported
fresh raw materials that are processed with the best manner of cooking with
quality checking procedures and following the high standards of food safety. All
served with specially formulated Vinegar as dip sauce. Good for snack, side
dish, even as appetizer, meal with rice & a perfect beer match. It's also great to
mix with some Filipino dishes like Mongo, Binagoongan or Pinakbet or even as
toppings for Palabok, Lugaw (congee) and noodles for a more satisfying taste.

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 NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City

I. Reason behind choosing Incheon, South Korea.

A. Number 1 in terms of Delicacies

B. Chicharon uses in daily snacks

C. Incheon, is free Economic zone

D. Home to Global Enterprises and Largest companies

E. Third largest cities in South Korea

II. Trade Barriers

A. Documents requirements to export product in Korea:

 Packing List

 Invoice

 Bill of Lading

 Export License

 Custom Export Declaration, and Certificate of Origin

Other Trade Barriers

a. Health & Safety

 Special Act on Imported Food Safety Management

 provides framework for imported food policies

 Labeling Standards for food

 provides guidance on how to meet MFDS (Ministry of Food

and Drug Safety) Korean Language labeling requirements
for imported food products

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 NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City

b. Environment

 Act on the Management and Support for the promotion of Eco-

friendly Agriculture/ Fisheries and Organic foods

 this consolidated act is the local basis for MAFRA (Ministry

of Agriculture, Food and Rural Affairs) certification program
for both fresh produce and processed food products.

III. Short Term/ Long Term

A. To gain more profit into international marketing and To maximize our

selling in entire Korea within 6 months.
B. To be the number “ONE” seller of chicharon world wide.

IV. Demographic and Cultural Overview

Demographics

A. Number of Population of South Korea: 51,339,238 as of June 2019

Year Population Annual Growth Rate

2019 51,339,238 0.34%

2018 51,164,435 0.36%
2017 50,982,212 0.37%
2016 50,791,919 0.39%
2015 50,593,662 0.42%

B. Cultural Overview

Dos and Don’ts in Korea

do’s

 Laugh with Koreans whenever possible as they enjoy sharing humor.

 Make an effort to compliment what you like about Korea. This may help in
giving you face.
 Be aware of how you fit in the social hierarchy that Koreans observe.
Discern who is superior to you based on age, position and family name,
and show respect to each person as necessary
 Expect a Korean to be modest and subtly deny any compliments you give
them.
 Be sensitive to the hardship South Koreans have endured and sympathies
about the situation in North Korea.

Don’ts

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 NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City
 Avoid drawing parallels between the Korean culture or language to Japan.
Korea should be acknowledged for its distinctiveness and difference from
other East Asian cultures.
 Avoid exhibiting anger or distress in heated displays or outbursts of
emotion. Doing so may cause you to lose face.
 Do not underestimate their knowledge and intelligence as the Korean
population is very culturally educated and politically aware

Religions in Korea

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 NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City

V. - Democratic Country

POLITICS

- TOP LEADING
PRODUCTS *Korean
cosmetics products
ECONOMICS *Traditional Korean Tea *
Gim (packed and roasted
Seaweeds)

- Digital and hard work , filial

piety and humbleness are
SOCIAL characteristics respected
by Korea

- Like most other regions in

the world, science and
technology in Korea has
TECHNOLOGY experienced periods of
intense growth as well as
long periods of stagnation.
They focus in digital skills,
and entrepreneurship.

PEST

VII. POSITIONING STATEMENT

We choose the Incheon to export our product Because Incheon south

Korea is the number one place in south Korea in terms of delicacies and
the third largest cities in south Korea, our chicharon will have an impact in
this place, surely that lots of Filipino workers or tourist will patronize
chicharon, even the Koreans who will try the chicharon will definitely like it
and

For consumers who loves to eat. Our company processes the best tasting
Chicharon from the City of Cebu, Philippines.

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NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City

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