Professional Documents
Culture Documents
Somesh Project
Somesh Project
On
Submitted to
Savitribai Phule Pune University, Pune in Partial fulfilment of requirement for the award of
the degree of
By
SOMESH TAMCHIKAR
Sector No. 26, Near Akurdi Railway Station, Pradhikaran, Nigdi, Pune, Maharashtra 411044
Batch 2018-20
1
DECLARATION
I MR.SOMESH BHUPENDRA TAMCHIKAR hereby declare that the Project Report entitled
(TO STUDY THE MARKETING STRATEGY OF MSWIPE TECHNOLOGIES WITH
SPECIAL REFERENCE TO ITS CRM IN PCMC) written and submitted by me to the
Savitribai Phule Pune University, Pune in partial fulfilment of the requirements for the award
of degree of Master of Business Administration under the guidance of (Dr. Daniel Penkar) is
my original work and the conclusions drawn therein are based on the material collected by
me.
2
ACKNOWLEDGEMENT
I am deeply indebted to many people for the successful completion of this project.
I would like to take these opportunities and go on record to thank them for their help and
support.
I am thankful to the S.B. Patil Institute of Management for all their support provided for this
project.
I express my deep sense of gratitude and sincere feelings of obligations to my Project Guide
Dr. Daniel Penkar (Director SBPIM) who helped me in overcoming many difficulties and
who imparted me the necessary conceptual knowledge.
I also wish to acknowledge the excellent support of my Company Guide Mr.Mahindra Singh
for this work.
3
INDEX
Sr.no Chapters Page no.
4
CHAPTER 1
EXECUTIVE SUMMARY AND
THEORETICAL BACKGROUND
5
1.1 BRIEF SUMMARY
Quick Response code payment is a contactless payment method where a payment is
performed by scanning a QR code from a mobile application. This is an alternative to doing
electronic funds transfer at a point of sale using a payment terminal. This avoids a lot of the
infrastructure traditionally associated with electronic payments such as payment cards,
payment networks, payment terminal and merchant accounts.
To use the QR code payment the consumer scans the QR code displayed by the merchant
with their phones to pay for their goods. They enter the amount they have to pay and finally
submit. This is more secured card-not-present method than others.
6
1.2 THEORETICAL BACKGROUND
Customer Relationship Management (CRM) is an approach to manage a company’s
interaction with current and potential customers. It uses data analysis about customer history
with a company to improve business relationship with customers, specifically focusing on
customer retention and ultimately driving sales growth.
One important aspect of CRM approach is the system of CRM that compile data from a range
of different communication channels, including a company’s website, telephone, email, live
chat, marketing materials and more recently social media. Though the CRM approach and the
system used to facilitate it. Businesses learn more about the large advances and how to best
cater their needs.
HISTORY OF CRM
The concept of CRM started in the early 1970s when customer satisfaction was evaluated
using annual surveys or by front-line asking. At that time, businesses had to rely on
standalone mainframe system to automated sales, but the extend of technology allowed them
to categorized customers in spread sheets and lists. In 1982, Kate and Robert D. Kestnbaum
introduced the concept of database marketing, namely applying statistical methods to analyse
and gather customer data. By 1986, Pat Sullivan and Mike Muhney released a customer
evaluation system called ACT based on the principle of digital rolodex, which offered a
contact management service for the first time.
The trend was followed by numerous companies and independent developers trying to
maximize leads' potential, including Tom Seibel, who designed the first CRM product Seibel
system in 1993. In order to compete with these new and quickly growing stand-alone CRM
solutions the established enterprise resource planning (ERP) software companies
like Oracle, SAP, PeopleSoft and Navision started extending their sales, distribution and
customer service capabilities with embedded CRM modules. This included embedding sales
force automation or extended customer service (e.g. inquiry, activity management) as CRM
features in their ERP.
Customer relationship management was popularized in 1997, due to the work of
Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched
with shipping and marketing capabilities. Siebel introduced the first mobile CRM app called
Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted and moveable
customer bases was soon adopted by other leading providers at the time,
including PeopleSoft, Oracle, SAP and Salesforce.com
7
TYPES OF CRM
OPERATIONAL CRM -
Sales force automation works with all stages in the sales cycle, from initially entering contact
information to converting a prospective client into actual client.
Marketing automation focuses on easing the overall marketing process to make it more
effective and efficient. CRM tools with marketing automations capabilities can automate
repeated tasks. The goal with marketing automation is to turn a sales lead into full customer.
Service automation is the part of the CRM system that focuses on direct customer services
technology. Through service automation, customer is supported to multiple channels such as
phone, email, knowledge bases.
8
ANALYTICAL-
The role of analytical CRM systems is to analyse customer data collected through multiple
sources and present it so that business managers can make more informed
decisions. Analytical CRM systems use techniques such as data mining, correlation, and
pattern recognition to analyse the customer data. These analytics help improve customer
service by finding small problems which can be solved, perhaps by marketing to different
parts of a consumer audience differently. For example, through the analysis of a customer
base's buying behaviour, a company might see that this customer base has not been buying a
lot of products recently. After scanning through this data, the company might think to market
to this subset of consumers differently, in order to best communicate how this company's
products might benefit this group specifically.
COLLABORATIVE-
The third primary aim of CRM systems is to incorporate external stakeholders such as
suppliers, vendors, and distributors, and share customer information across
groups/departments and organisations. For example, feedback can be collected from technical
support calls, which could help provide direction for marketing products and services to that
particular customer in the future.
CRM helps businesses build a relationship with their customers that, in turn, create loyalty
and customer retention. Since customer loyalty and revenue are both qualities that affect a
company's revenue, CRM is a management strategy that results in increased profits for a
business. At its core, a CRM tool creates a simple user interface for a collection of data that
helps businesses recognize and communicate with customers in a scalable way.
LEARNINGS-
CRM helps businesses learn about their customers, including who they are and why they
purchase your products, as well as trends in customers' purchasing histories. This allows
businesses to better anticipate their customers' needs and, as a result, fulfil them. Effectively
using customer relationship management can also provide a strategic advantage. Well
9
organized customer data helps companies select the correct recipients for promotions and
new products.
ORGANIZATION-
CRM allows businesses to become more efficient by organizing and automating certain
aspects of the business. From sales processes to marketing campaigns and business analytics
as well as customer data, CRM automates and streamlines these processes for businesses.
This allows the businesses to organize these processes into simpler, easier to understand data.
10
ABOUT MSWIPE MERCHANT APP
The merchant has to download the Mswipe merchant app because by this app the merchant
can track any transaction that is been done by the customers through QR code or through
mPOS machine.
The second step it includes about the login details of the merchants where the merchants are
said to set their login id and password for the Mswipe app.
11
The third step it includes where the merchant can check or track the transactions done by the
customers through QR code at that moment.
The merchant can see the history of the transactions done by customer, whether they have
done the transactions by scanning QR code or by mPOS machine the merchant can check the
card sale as well, by just filtering the app and by clicking the card sale options. It shows the
12
transaction date of the customers as well as the amount that is been scanned or paid to the
merchant. It also shows that how many transaction are been done by scanning QR code or
transaction done by MPOS machines.
This is the summary of one transaction where merchant can understand how much amount of
money is been paid by the customers at what date and also shows the overall card swipes
done by the customers.
13
MERCHANT DETAILS AND THEIR FEEDBACK
In the above excel sheet the details of the merchants and as well as their shop name are been
given these are the merchants those who have installed the Mswipe QR code.
In this sheet majority of the merchants have no issue in the transactions i.e. merchant have no
issues by collecting payments through Mswipe QR code.
14
CHAPTER 2
PROFILE OF THE
ORGANIZATION
15
2.1 NAME OF THE COMPANY
Baner, Pune
Mswipe Technology was incorporated on 22nd March 2011 by Manish Patel and its
headquarters is in Bycullu, Mumbai with number of employees at present 3500+ and has
specially in POS , Mobile Pos , mPos and card payment . Now Mswipe has 11 branches
offices across India.
Mswipe is India’s largest independent mobile POS merchant acquirer and network provider.
We believe in serving the smallest of merchants. India currently has 290000+ machines in
market from small to big merchants .mswipe aims to provide seamless mobile POS solutions
to such merchants across India and create India’s largest financial service platform.
Mswipe Technology PVT LTD operates as a card payment processor. The company offers
point of sale, business payment solutions and wireless payment terminals. It serves merchants
such as ecommerce, insurance, car rental, retail hospitality, cable, multiplex, events, and
travels.
16
Mswipe is a GPRS enabled low cost, easy to use, secure mobile POS solutions that work with
all smartphones, tablets, and computers that are linked to any bank mPOS as swipe is tied up
with more than 100+ banks across India with public, private, co-operative banks etc.
Recently mswipe has opened new offices for mswipe QR code (MQR) in baner with 50+
employees actively working and all the operations are handled from their and along with
Pune, Kolhapur, Mumbai, Bangalore, Hyderabad, Indore, Goa etc.
17
2.2 VISION
Mswipe is India’s largest independent mobile POS merchant acquirer & network
provider. We believe in serving the smallest of merchants. India currently has 12-15 million
SMEs and mobile POS is the only channel which can efficiently link these SMEs to
mainstream financial services & digital commerce. Today less than 500,000 SMEs have any
type of POS. Mswipe aims to provide seamless mobile POS solutions to such merchants
across India and create India’s largest financial services platform for SMEs.
2.2.1 MISSION
Creating innovative, reliable, secure, and seamless payment solutions making it the
most preferred financial platform.
18
2.3 HISTORICAL BACKGROUND OF ORGANISATION
Point of sale (POS) - that is, the point at which a customer makes a payment to a
merchant in exchange for goods or services - is a critical pain-point with small and mid-sized
merchants in India. Entrepreneur Manish Patel came face-to-face with it when he started a
few wine and beer retail stores in Mumbai in January 2009 and wanted to accept card
payments from customers. His pursuit of a cost-effective POS solution led him to start
up Mswipe Technologies Private Limited.
Mswipe launched the first mobile POS solution in India in 2012 with a card reader which
can be attached to any mobile phone’s audio input jack. With Mswipe's mobile swiper,
merchants can make their mobile phones, even the 'unsmarts' feature phones, accept card
payments. The device can be activated in three simple steps: Plug it into the audio jack of the
phone, launch the application and swipe. The entire solution was developed in-house. This
included an application on multiple mobile platforms, payment gateway and encrypted card
reader.
Mswipe mobile swipes have already made POS simpler for about 6,000 merchants across
India and 1,000 merchants in Sri Lanka. For instance, one of Mswipe's early customers ran a
salon in Mumbai. Most of their clients wanted service at home, and many a time, wouldn't
have the cash at hand to pay. "They had to waste a lot of time to collect what is due. Mswipe
completely solved that problem for them," Manish recalls. Just a fortnight ago, the AC
repairman at Manish's office came up to him and asked for an Mswipe. "He was delighted by
how it simplified payments for him when he visited homes and offices for repair jobs."
And it isn't just the small guys who find Mswipe useful. Several big merchants like Reliance
Life Insurance, ICICI Prudential and Eureka Forbes use them too.
The device is easy to use, and works with most phones. To complete a transaction, merchants
should fill in the amount, swipe the customer's card, enter the cardholder's mobile number
and email address, get his/her signature on the screen and send a receipt via sms or email. The
money will be credited to the merchant's account.
In December 2013, the team launched the first EMV compliant mobile POS solution,
Wisepad. It is Bluetooth-enabled and requires no physical connection to the phone. It lets
merchants accept credit and debit cards with the same security and speed as conventional
POS terminals at an affordable price and competitive card interchange fees. Besides enabling
cash transactions, it also allows the merchant to cancel unsettled transactions, review the last
30 transactions and check the day's summary. The Mumbai-based start-up has just raised a
second institutional round of funding. The lead funder is Matrix Partners India, followed by
Axis Bank and DSG Consumer Partners. Mswipe intends to use the latest funding to expand
19
its distribution footprint. "Mswipe will partner with leading banks to deploy these terminals
at small and mid-sized merchants across the country and continue innovating on front-end
POS technology to help make businesses more effective," the funding announcement said.
Announcing the current round of funding, Managing Director, Matrix India, Rishi Navani
said: "Mswipe has made significant progress since our seed investment in becoming the
category defining mobile POS Solutions Company." Currently, Mswipe has over 100
employees and a pan-India direct sales agent network to provide after sales support to
customers.
20
INVESTMENT
growth
20.00%
15.00%
10.00%
5.00%
0.00%
-5.00%
-10.00%
Mswipe technologies latest funding round in March 2019 was reported to be $30m. In total,
Mswipe technologies have raised $96m.
Mswipe is an independent mobile POS merchant acquirer and network provider. The
company believes in serving the smallest of merchants. India currently has 12-15 million
SMEs and mobile POS is the only channel which can efficiently link these SMEs to
mainstream financial services and digital commerce.
Today less than 500,000 SMEs have any type of POS. Mswipe aims to provide seamless
mobile POS solutions to such merchants across India and create India’s largest financial
services platform for SME.
21
MSWIPE TECHNOLOGIES INVESTORS
22
2.4 ORGANIZATION CHART OF THE COMPANY
23
2.5 PRODUCT PROFILE OF THE COMPANY
24
WISEPAD G2
Mswipe Wisepad G2 accepts all major types of cards like VISA, MASTERCARD, AMEX,
RUPAY cards and work with conventional phones, smartphones, tablets and computers.
Wisepad G2 is compact, wireless device and allows merchants to accept cards payment
anywhere.
It does not require opening an account with any specific bank. Your mswipe account can link
with any bank account of your choice.
Freedom from paper charge slips. We do not have to store charge slips as these are digital and
all charge slips can be accessed online.
Accepts magstrip, EMV or NFC cards on this compact and portable MPOS terminal with fast
transactions speeds enabled by a fast on board secure CPU. Stand-alone operations via Wi-Fi,
SIM / GPRS makes it convenient to use, no phone required! Perform up to 400 transactions
on a single charge with its long lasting battery.
25
MSWIPE WISEPAD
This is called wisepad and it accepts all types of card payments from VISA,
MASTERCARD, AMEX, and RUPAY and works conveniently.
It also connects wirelessly with Bluetooth and this is pocket size terminal is capable of
accepting both the chips and magstripe cards.
26
PRODUCT
SPECIFICATION
Functions EMV card reader
Magstripe card swiper
Secure pin pad
Card reader Dual track ( track 1 & 2 or track 2 & 3)
Bluetooth 2.0
27
MSWIPE WISEPAD G2 PLUS
Everything we need in one device from chip, magstripe or NFC card acceptance, wireless
connectivity using Wi-Fi or SIM, an integrate receipts, printer, transactions reporters and
account statement in real time on your smartphone this terminal has it all.
Wisepad G2 plus is mainly used for merchants who want to keep records in papers because
when someone swipe their debit or credit card of any amount they get receipts and merchants
also get to check , keep it as a proof with them.
28
PRODUCT
SPECIFICATION
29
MSWIPE WISEPOS
Mswipe wisepos is packed with feature, this smart POS runs Android, accepts magstripe chip,
or NFC payment, read barcodes, works on Wi-Fi and has dual SIM slots.
This wisepos can be easily seen with traffic police using it for collecting fines who break
traffic rules. It can be also seen with them as they take debit and credit card from people and
insert it in wisepos and charge them.
30
PRODUCT
SPECIFICATION
31
MSWIPE WISEPOS PLUS
WisePOS Plus is an Android based smart POS mobile terminal with a large bright colour
touch screen. With highest levels of security this terminal enables feature rich payment
applications.
Wisepos machine are usually used at petrol pumps, various shopping marts for billing
purpose it accepts all the DEBIT & CREDIT cards, VISA, MASTERCARD, RUPAY etc.
It is also used for delivery purpose for delivery boys working for various companies’ outlets.
32
PRODUCT SPECIFICATION
Version 1.0
33
INTERNSHIP PRODUCT -MSWIPE QR CODE & DIGITAL CARD
34
WHAT IS QR CODE?
QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix
barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in
japan. A barcode is a machine-readable optical label that contains information about the item
to which it is attached. In practice, QR codes often contain data for a locator, identifier,
or tracker that points to a website or application. A QR code uses four standardized encoding
modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently extensions
may also be used.
The Quick Response system became popular outside the automotive industry due to its fast
readability and greater storage capacity compared to standard UPC barcodes. Applications
include product tracking, item identification, time tracking, document management, and
general marketing.
A QR code consists of black squares arranged in a square grid on a white background, which
can be read by an imaging device such as a camera, and processed using Reed Solomon error
connection until the image can be appropriately interpreted. The required data is then
extracted from patterns that are present in both horizontal and vertical components of the
image.
HISTOY OF QR CODE
The QR code system was invented in 1994 by the Japanese company Denso wave. Its
purpose was to track vehicles during manufacturing it was designed to allow high-speed
component scanning. QR codes are now used in a much broader context, including both
commercial tracking applications and convenience-oriented applications aimed at mobile-
phone users (termed mobile tagging). QR codes may be used to display text to the user, to
add a vCard contact to the user's device, to open a Uniform Resource Identifier (URI), to
connect to a wireless network, or to compose an email or text message. There are a great
many QR code generators available as software or as online tools. The QR code has become
one of the most-used types of two-dimensional code.
35
USES OF QR CODE
36
QR CODE FOR PRODUCT
Thus, QR codes can be used for other purpose such as for text, URL, giving the information
of the product.
37
QR code is also used for marketing purpose of the product. The companies give the product
information through QR codes thus it helps the companies to get in touched with every
individuals as they know how many times the company’s QR code is been scanned .
CLASSIFICATION OF QR CODES
DYNAMIC CODE- Dynamic code gives the QR code owner the ability to change the
address to which the QR code redirects to. By just clicking on the URL that you had
originally entered, changing the address and confirming the changes, the same QR code will
automatically lead scanners to new destination with dynamic QR codes , reprinting the codes
is not necessary even after changing the information.
It allows owners to see how many times your QR code is been scanned.
STATIC CODE- It points out certain addresses and that address is usually fixed. This does
not allow users to change the destination that the QR code land customers or clients once it is
scanned, if you change the destination the QR code links to, you will have to create a new QR
code.
Contents which can be added in static QR code include URL, text, contact details, WIFI
credentials, map locations, calendar, events, phone numbers, text etc.
38
2.7 CURRENT POSITION OF THE COMPANY
350.00%
300.00%
250.00%
200.00%
150.00%
100.00%
50.00%
0.00%
january
february
march
april
0%
use of Mswipe QR code
1-2 months
30%
1-3 months
24%
39
Mswipe technologies have currently 1.16k employees and currently the financial growth of
the company is within 5 to 10% as stated above in the first graph.
Mswipe technologies have been ranked in the second graph as the ranking of the company is
getting lower in the year 2019.
Digital lending start up Cashed has partnered with card payment company Mswipe to launch
EMI cards for its consumers. The co-branded card will give customers an instant pre-
approved credit of up to Rs 10,000 with a three EMIs (equated monthly instalments)
repayment plan.
The Mcards will allow customers to do transactions for a minimum of Rs 2500 and up to a
limit of Rs 10,000 at any merchant outlet which has Mswipe terminal. Further to enhance
customer convenience. The Cashe application will also allow customers to find out merchants
who accept the EMI card.
Two products are in pipeline. One is what we call a pin swiper. A pin swiper is a device that
lets a mobile point of sales application swipe pin too. In India, nobody has this yet. In this
application you enter the pin on the mPOS device just the way it is done on the ATM
machine. Usually, Maestro debit cards required a pin to be entered but there is a regulation
from RBI that might come soon which will acquire all debit cards to enter pin.
The second product that we are launching is EMV swiper. EMV is a certification protocol for
security chip cards for data stored in chips. There is no market for it in India yet, so this one
is majorly for customers abroad. But it is likely to come to India soon.
40
MARKET SHARE OF MSWIPE TECHNOLOGIES.
Manish Patel founder of Mswipe Technologies rightly said in the reports that Mswipes mPOS
machine gonna be widely used machines for digital payments in coming years
41
MSWIPE TECHNOLOGIES COMPETITORS
42
7 Ikaaz Soma 23 -- $3M
Sundarm
43
BENEFITS OF QR CODE TO THE MERCHANTS
1. One stop solutions to collect via any bank/card account with minimal cost.
8. Smart card which can be carried to anywhere all over India and can accept
1. Free of charges.
BHARAT QR.
3. Get real time updates about transactions and settlements via mobiles,
Notifications
4. Scan and pay, no need to share your card or pin with the merchants.
5. Accepts all types of payments VISA, MasterCard, RuPay and even Amex
6. No limit on transactions means merchant can accept 1lakh rupees one time
On his account.
Charged like in POS machines if someone swipes his/her credit card the
44
CHAPTER 3
RESEARCH METHODOLOGY
45
3.1 OBJECTIVES OF THE STUDY.
o To study and help them to understand the overall process of the company’s
product.
RESEARCH DESIGN
Research design is a set of methods and procedures used in collecting and analysing measures
of
A research design is a framework that has been created to find answer to research questions.
There are many ways to classify research design, but sometimes the distinction is artificial
and
The research design is the conceptual structure within which research is conducted it
constitutes
46
Outline of what the researcher will do from writing the hypothesis and it’s operational
47
COLLECTION OF DATA
Data Collection begins after a research problem has been defined and research design
Chalked out. While deciding about the method of data collection to be used for the study, the
Researcher should keep in mind two types of data Primary data and Secondary data.
PRIMARY DATA
Primary data is data that is collected by a researcher from first-hand sources, using methods
like surveys, interviews, or experiments. It is collected with the research project in mind,
directly from primary sources. The term is used in contrast with the term secondary data.
Observations
Interviews.
Questionnaires.
Schedules.
For the purpose of the study structured questionnaires are been used.
SECONDARY DATA
Secondary Data means data that are already available that is they refer to the data which have
Already been collected and analysed by someone else. When the researcher utilizes
secondary
Data, the he has to look into various sources from where he can obtain them. In this case he is
48
Certainly not confronted with the problem that is usually associated with the collection of
original
Data
Questionnaires.
MARKET RESEARCH
Market Research is the process of systematically gathering, recording and analysing data,
Information about merchant and customers, competitors and the market. It souses includes
Helping create a business plan, launch a new product or services in comparison to existing
Products and services of different companies and expand into new markets. Market Research
can
Be used to determine which portion of the population will purchase a product/ service, based
on
Variable like age, gender, location, income and where merchant will accept it or not and also
Customer will scan using this QR code. Research methodology used with respect to the topic:
in
METHODOLOGY APPLIED.
49
Research instrument: Structured Questionnaires.
SAMPLING DESIGN
A sample design is a definite plan for obtaining a sample from a given population. It refers to
the
Technique or the procedure that the researcher would adopt in selecting items for the sample.
Sample design may as well lay down the number of items to be including in the sample that is
The size of the sample. Sample design is determined before data are collected.
SAMPLING FRAME
50
SCOPE OF THE STUDY
The project was undertaken to understand and maintain customer relationship management of
Mswipe QR code by allowing the merchants to give the proper feedback of the QR code.
The area of this research work was done in PCMC market the time duration of my project
was 3/06/2019 to 3/08/2019. The study was done for the merchants who have installed the
Mswipe QR code and to get the proper feedback of the merchants regarding to the QR code.
Project duration was not sufficient to get the overall feedback of the
merchants.
Merchant were not able to understand the process of the product they were
confused with products of Mswipe technologies.
51
CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION
52
1) From how many days you are using Mswipe QR code?
A month 18
1-2 months 12
2-3 months 15
More than 3 months 5
1-3 months
Interpretation
From the above diagram it was observed that 36% of the respondents use the Mswipe QR
code since a month, and 30% of the respondents are using Mswipe QR code since 1-2
months, 24% of the respondents are using the QR code since 2-3 months, 10% of the
respondents are using Mswipe QR code more than 3 months.
53
2) Does it scan all the payments applications?
Yes 32
No 14
Sometimes 4
8%
does it scans all the
payments application?
28% yes
no
64%
sometimes
Interpretation
From the above diagram it was observed that 64% of the respondents say that the Mswipe QR
code scans all the payments application, 28% of the respondents says that Mswipe QR code
doesn’t scans all the payments applications, 8% of the respondents says that Mswipe QR
code sometimes scans all the payments applications.
54
3) What are the issues that you mainly faced during transactions done by customers?
server problem
14%
10% QR code not been scanned by
particular app
Interpretation
From the above diagram it was observed that 42% of the respondents faces an issue related to
money not been transferred early into the account, 34% of the respondents faces an issues
related to messages not been received early, 14% of the respondents faces an issue related to
the server problem, 10% of the respondents faces issues related to that Mswipe QR code is
not been scanned by particular app. Majority of the respondents faces issues of money not
been transferred early into the account.
55
4) What benefits do you get by using Mswipe QR code?
26%
did you find helpful for your
customers?
yes
54%
no
20% sometimes
Interpretation
From the above diagram it was observed that majority of the respondent’s feels that the
Mswipe QR code is beneficial for the merchants as it is easier and helpful, and has no e-
wallet than the other apps, the transactions can be done through any app, and the transaction
cost is free. It shows that the Mswipe QR code is beneficial for the merchants.
56
5) Did you find helpful for your customers?
Yes 27
No 10
Sometimes 13
Interpretation
From the above diagram it was observed that 54% of the respondents says that Mswipe QR
code is helpful for their shops to take payments through mobiles, 20% of the respondents says
that Mswipe QR code is not helpful to take payments through mobiles due to some other
reasons, and 26% of the respondents says that sometimes the Mswipe QR code is helpful as it
scans all the payments apps and the transaction cost is zero so therefore majority of the
respondents says Mswipe QR code is helpful to use and take payments.
57
6) What percentage of the payments do you accept from the Mswipe QR code?
10-20% 32
20-30% 12
30-40% 6
More than 40% -
12%
1
24%
2
3
64% 4
Interpretation
From the above diagram it was observed that majority of the respondents accept 10-20% of
their payments through Mswipe QR code as it accepts all the payment apps and also it has no
particular app to download customers can scans through any app such as paytm, phonepe,
mobikwik etc.
58
7) Mostly Through which app do customers scans your Mswipe QR code?
Paytm 18
Phonepe 19
Google pay 9
Mobikwik 4
18% 36%
1
2
3
4
38%
Interpretation
From the above diagram it was observed that most of the customers scan through phonepe
app to make payments of the products whereas 36% of the customers scan through paytm app
to make payments of the products.
59
8) Does it help in increasing your customer base?
Yes 37
No 8
Somewhat 5
10%
16%
1
2
3
74%
Interpretation
From the above diagram it was observed that majority of the respondents says that Mswipe
QR code helps them to increase their customer base as most of the customers have other
payment application which can be scanned through their particular QR codes only to make
payments, but through Mswipe QR code the customers can make payments by any app.
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9) What benefits you got by using digital card with Mswipe QR code?
10%
24%
1
30%
2
3
4
36%
Interpretation
From the above diagram it was observed that majority of the respondents says that
Mswipe digital card is beneficial to make payments through any app for any product.
As it has all features of Mswipe QR code it can scan all the payment application.
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10) Mention you satisfaction level for service been provided by Mswipe technologies?
Very satisfied 10
Satisfied 28
Neutral 8
Dissatisfied 4
Very dissatisfied -
1
2
3
4
5
56%
Interpretation
From the above diagram it was observed that majority of the respondents are been satisfied
by the service provided by Mswipe Technologies as the merchants queries are been resolved
within stated time by the service department.
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CHAPTER 5
FINDINGS, CONCLUSION,
SUGGESTIONS
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5.1 FINDINGS OF THE PROJECT.
The merchants faces an issues related to Mswipe QR code i.e. their money is
not been transferred early into their accounts.
Majority of the merchants find helpful for their customers by installing the
Mswipe QR code as it scans the entire payment app.
64% of the merchants accept payment from Mswipe QR code rather than the
other companies QR codes.
Majority of the customers pay through phonepe app by scanning the Mswipe
payment QR code.
74% of the merchants have increased their customer base by installing the
Mswipe payment QR code.
The Mswipe digital card is very beneficial for the merchants as it has the same
feature of Mswipe QR code, the main feature of digital card is it can be carried
anywhere and can be scanned through any app for any product.
The digital card is helpful for the distributors and for the suppliers as well as
they can scan up to any amount for their goods without any transaction cost.
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CONCLUSION
The Mswipe QR code has benefited most of the merchants as it has many more features
rather than the other companies QR codes, it has no e-wallet like pat, phonepe,etc as having
e-wallet to the QR code the transaction cost increases, it can be scan through any app as the
customers need not to wait for the payments to be done to the merchants of the product, it has
a digital card which scans and accept all payments it is more beneficial for the distributors,
suppliers,etc. thus from the above analysis it concludes that Mswipe QR code is the perfect
QR code for accepting payments through mobile phones.
SUGGESTIONS
The company should look forward to the issues that are faced by the merchants by installing
the Mswipe QR code; the company should look forward to the transactions done by the
customers to the merchants that their money should be transferred early into the accounts of
the merchants. The messages of the transaction done by the customers should be given as
soon as the customers pay to the merchants for the product.
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5.2 LEARNINGS.
Before this project I was unaware about the transaction costs that are been
charged by the companies for every transactions done through any app.
Through this internship I became familiar with these concepts.
During the study, I observed that the service should be provided to the
merchants as soon as the merchants face any issues.
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BIBLIOGRAPHY
http://craft.co/mswipe-technologies/competitors
http://www.owler.com/company/mswipetechnologies
http://www.crunchbase.com/organization/mswipe-technologies
http://www.mswipe.com
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