Chapter 1

PRODUCT PLAN

Description of the Product

What is the product?

Write a background about the product---its origin, or phenomenon how and why

people started making or buying this product.

Comparison of the Product with Its Competitors

What sort of competition might exist in the presence of your business? Explain

why.

Aside from comparing our business through the type of competition, what other

factors needs consideration? What other businesses exist in your location? Discuss

whether or not you consider them a competitor. How does it compare in quality and

price with its competitors?

Where will the business be located?

What geographical areas will be covered by the project?

Within the market area, to whom will the business sell its products?

Profile of the Business (Objectives, KRA, Performance Indicator)

Vision

What is your vision for your business?

Mission

State your business’s mission.

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Table 1. The Objectives, Key Result Areas and Performance Indicator of Business

Name

Objectives KRA Performance Indicator

Discuss table 1 here. Specify each objective with its corresponding KRA and

performance indicator. Be sure to give details of your objectives, KRA, and performance

indicators.

Profile of the Entrepreneurs

We, the entrepreneurs, …

Discuss who you are and how did you come up as a team working on this project.

Contribution of the Business to the Economy

Why is it important to sell your product? Is there a problem worth solving with

your product?
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Chapter 2

INDUSTRY AND MARKET ANALYSIS

Introduction on the Industry Where the Business Belong

Within the market area, to whom will the business sell its products?

Opportunity Seeking

Table 2. Business’s Source of Opportunities

Opportunities Threats
Macro Environment  
 Social
 Political
 Economic
 Ecological
 Technological
Industry  
Market  
Other  

Table 2 shows…

Write here the details from table 2. Be sure to elaborate every item to include in

this table.
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Opportunity Screening

Table 3. Business’s Opportunity Screening Matrix

Combining Two Snacks into One Snack

Very Very Sample
Criteria High High Average Low Low Weight Score
Opportunity Screening Grid for each Opportunity
Rating 5 4 3 2 1 Weight Score
Relevance
Resonance
Reinforcement of Entrepreneurial
Interest
Revenue
Responsiveness
Reach
Range
Revolutionary Impact
Returns
Relative ease of implementation
Rating 1 2 3 4 5
Resources Required
Risks
Total Score

Table 3 shows the opportunity screening matrix. Elaborate the details of table 3

here.
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Opportunity Seizing

HIGH PRICE

SC
MEDIUM PRICE

LOW PRICE
LOW QUALITY MEDIUM QUALITY HIGH QUALITY

Figure 1. Quality versus Price Positioning of Your Business

Figure 1 shows…

Discuss the details of this figure. Note that the figure above is a sample.
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Chapter 3

MARKETING PLAN

Market Research Methodology

Discuss the market research method you will use or have used for your business.

Explain why use this method. How will it help or have helped in your business.

Customer Profiling

Who is your market? In order to complement our market research methodology,

what profiling did you use in order to identify your target market?

Application of the Seven Principles of Marketing

Discuss the 7 principles of marketing and how is it relevant to your business.

Positioning

Product

Place

Price

Packaging

Promotion

Poster Design: you may insert here your poster design. Be sure to explain or give

details how you come up with this design.

People
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Chapter 4

OPERATIONAL PLAN

Enterprise Delivery System

Figure 2. Business’s Pre-selling, Selling, and Post-Selling Activities

Note that the figure above is just a sample.

Figure 2 presents the summary of the operational plan of business through pre-

selling, selling, and post-selling activities.

Discuss the figure above. Elaborate details.

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Chapter 5

ORGANIZATIONAL PLAN

Organizational Chart

Figure 3. Business’s Organizational Chart

Note that the figure above is just a sample.

Figure 1 displays the organizational chart of Business Name which shows the

roles and structure of the business, showing their relationships.

Introduce every member of your organizational chart and discuss his/her role in

your company. You might want to elaborate details of his/her skills why he/she is chosen

for the role.

Horizontal Structure Explanation

Vertical Structure Explanation

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Chapter 6

FINANCIAL PLAN

Income Statement

Figure 4. Business’s Income Statement

The figure above is just a sample.

Figure 4 presents the income statement of our business for the two-day selling

proper. According to the data provided, … discuss what can be seen on the figure.
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Statement of Changes in Equity

Figure 5. Business’s Statement of Changes in Equity

The figure above is just a sample.

Figure 5 shows the statement of changes in equity of business …

Statement of Cash Flows

Figure 6. Business’s Statement of Cash Flows

The figure above is just a sample.

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Vertical Analysis

Figure 7. Business’s Vertical Analysis

The figure above is just a sample.

Figure 7 shows the vertical analysis of our business

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CHAPTER 7

Summary, Conclusions and Recommendations

Summary of Findings

Conclusions

Recommendations