Top Seven Issues Facing

Emerging Leaders

Presenter
Tom Hood, CPA, CITP, CGMA

October 27-28, 2014

 Tom Hood, CPA, CITP, CGMA
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute (BLI)
www.blionline.org
If there is a conversation about the future of
the profession, you're bound to hear Hood's
name mentioned as one of the people
leading the way.
– Accounting Today
•  Named the Second Most Influential in Accounting by
Accounting Today Magazine 2013
•  Top 150 Influencer by Linked-In
•  Top 25 Influencers in Learning & HR by HR Examiner
•  Top 25 Public Accounting Thought Leaders by CPA
Practice Adviser
•  Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
http://www.linkedin.com/in/tomhood/
 http://macpa.cnf.io"
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 Insights  to  Ac,on  
 

“One  without  the  other  is  either  useless  or  destruc,ve”  

 MACPA.CNF.IO
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What got you
here won’t
get you there
What  do  
millennials  
want?  

ü  Flexibility  
ü  Team  cohesion  
ü  Collabora,on  
ü  Supervisor  support  and  
apprecia,on  
ü  A  clear  career  path  
ü  Social  responsibility  
The Shift Change

1.  Leadership!
2.  Learning!
3.  Technology!
4.  Generations!
5.  Workplace!
7 out
of 10

What’s  
Keeping  
young  CPAs  
up  at  night?  
 
1.  Not  enough  ,me  
2.  Being  reac,ve  vs.  proac,ve  
3.  Talent  development  
4.  Keeping  up  
5.  Growth  (and  opportunity)  
6.  Doing  more  with  less  
7.  Informa,on  overload  

http://cpa.tc/54s



Top Seven Issues - 2012

1.  Information overload (including accounting and tax
complexity)

2.  Work / life balance

3.  Generational issues and communications (including upper
management not sharing knowledge with the younger
generation)

4.  Developing networking skills

5.  Keeping up with technology -- especially the cloud

6.  Finding career guidance

7.  Understanding social media benefits

CPA Success blog post http://cpa.tc/1ef

11  things  young  
professionals  
want  you  to  know  
 
 
1.  More  collabora,on.  
2.  More  transparency.    
3.  Encourage  ini,a,ve.  
4.  Focus  on  strengths.  
5.  Expect  the  unexpected.  
6.  Take  ,me  to  save  ,me.  
7.  Look  beyond  the  billable  hour.  
8.  Engage  your  team  in  your  vision.  
9.  Be  realis,c.  
10. Train  your  staff  and  expect  
accountability.  
11. Take  a  financial  risk  on  leadership.   http://cpa.tc/54r



Accounting
Students

Students:  What  do  you  want  from  
your  employer?  

1.  Flexibility & Work/Life Balance

2.  Resources for Growth (training &
development)

3.  Job Security

4.  Diversity & Inclusion

5.  Mentorship

Tomorrow’s CPAs are:

•  Proactive
•  Flexible
•  Collaborative
•  Trustworthy
•  Future-focused
•  Balanced
•  Technological
Four Themes from MACPA
Leadership Academy

1. Communication

2. Collaboration

3. Anticipation

4. Talent Development



www.blionline.org
www.blionline.org
CGMA  Follows  the  Bounce!  
 Your clients want the “new you”

“I need you, but I don't
need the old you. I
need a new you who
understands the
transformation I’m
going through as your
customer. If you don’t,
you're out of touch.”

- Dan Burrus futurist

http://cpa.tc/1pt



 “In  a  period  of  rapid  change  and  increasing  
complexity,  the  winners  are  going  to  be  the  people  
who  can  LEARN  faster  than  the  rate  of  CHANGE  
and  faster  than  their  COMPETITION.”  
-­‐  Tom  
T  
Hood,  CPA.CITP.CGMA  
5  Things  to  Maximize  Your  Career  

1. Context
2. Connections
3. Communication
4. Collaboration
5. Computers
If content is king,
CONTEXT is the kingdom.
- Will Avgerakis -AICPA

•  Strengths
•  Hindsight

•  Values
•  Foresight

•  Alignment
•  Insight

 Alignment

Your Strengths Your

& Skills Purpose & Values

Your  Companies  
Purpose  &  Values  
Connections

I
(We)

Source: Reid Hoffman, CEO Linked-In

 Communication

Make your thinking visible to others
Create your digital footprint…
 Collaboration

 
CEOs  have  a  new  strategy  in  the  unending  war  for  talent.  
They  are  crea,ng  more  open  and  collabora,ve  cultures  —  
encouraging  employees  to  connect,  learn  from  each  other  
and  thrive  in  a  world  of  rapid  change.    
 
Collabora,on  is  the  number-­‐one  trait  CEOs  are  seeking  in  
their  employees.  –  IBM  Global  CEO  Study  2012  
 Collaboration

#MBSN
None of us is as smart as all of us!
- Dr. Ken Blanchard
Connections

Conferences

 Computers

Use the tools, don’t let the tools use you – Francis McKenna @re:theauditors
#RPD
Radical Personal Development

Source: Tom Peters

Outread the other guy!
 Tom’s  Favorite  Tools  
•  Twiker  
•  Linked-­‐In  
•  Blog  
•  Slideshare.net  
•  Evernote  
•  Tweetdeck.com  
•  Hootsuite.com  
•  Zite.com    
•  Kindle  
“Use  the  tools,  don’t  let  the  tools  use  you.”  –  Francine  McKenna  
@retheauditors    
“You are the same today as you’ll be
in five years except for two things –
the books you read and the people
you meet.”
- Charlie “Tremendous” Jones

#RPD #L>C Start: TODAY!

Tomorrow: TOO LATE.
Power of Purpose

Purpose
People
Products / Services
Process
Andy Berndt – Google Creative Lab
 Five Ways to Thrive in the Shift Change

1.  Power of Vision, Purpose & Alignment

2.  People - Strengths & Positivity (ROP)

3.  Collaboration & Engagement

4.  Learning & Development – L>C

5.  Technology (RONI)

MACPA Generational Symposium

1.  Build cross-generational work
teams (collaborate, include,
fun)

2.  Communication & feedback

3.  Involve in organizational
purpose

4.  Define work-life success in
your organization

5.  Embrace technology

Disruption and RONI
The gap is widening, faster!

Source: Clayton Christensen, “Innovation Killers”

A leader’s job
is to define
context and
provide hope
and
inspiration..."

 Resources

AICPA - Young CPA Network http://cpa.tc/52h

People to follow on twitter http://cpa.tc/4zw
AICPA - CPA Horizons 2025 Report http://cpa.tc/529
The Shift Change in Accounting http://cpa.tc/527
BLI Express for Leaders http://cpa.tc/333
BLI Blog http://www.blionline.org/blog/
CPA Success blog http://www.cpasuccess.com
 Resources

http://cpa.tc/2u1 http://cpa.tc/2un
 Resources

http://cpa.tc/58s http://cpa.tc/4aa
 Follow me on:
✓  Twitter: http://www.Twitter.com/tomhood
Tom Hood, CPA.CITP
CEO ✓  LinkedIn: http://www.linkedin.com/in/tomhood
Maryland Association of CPAs ✓  Facebook: http://www.facebook.com/thoodcpa
Business Learning Institute
✓ Slideshare: http://www.slideshare.net/thoodcpa
(443) 632-2301
E-mail tom@macpa.org ✓ Youtube: http://www.youtube.com/thoodcpa
Web http://www.macpa.org
Blog http://www.cpasuccess.com
Blog http://www.bizlearningblog.com