SALES FORECAST

AND FINANCIAL INDICATORS

JONATHAN SEPULVEDA VARGAS

GESTION DE MERCADOS

JULY 2019
 SALES FORECAST AND FINANCIAL INDICATORS

PRICE
in general, it`s the value given in exchange for transfer of ownership as it`s the
essence of commercial transactions.

SALES BUDGET
a sales budget is a must for all companies, even for the smallest businesses, because

it is the basis for making accurate financing process.

BALANCE SHEET:
it reflects the structure of a company and has information regarding a company`s
assets, liabilities and available capital.

INCOME STATEMENT:
it reflects the results of a company`s operation in terms of incomes, expenses,
profits and losses over a year or particular period of time of a project.

CASH FLOW STATEMENT:

it indicates cash flow changes (inflows and outflows) over a particular period od
time.

SHAREHOLDERS:
use information to assess performance or the management

MANAGEMENT:
responsible for day to day business management. need information on financial
situation of business, i.e. current and expected situation in the future.

TRADE PARTNERS:
suppliers selling goods need information on security of their sales and payments.

CREDITORS:
need an assurance that loans granted to a business and interests on those loans will
be paid on time.

TAXATION AUTHORITIES:
use information for assessment of taxes, including sales tax.
FINANCIAL ANALYSTS:
use information to provide services to clients (investors, credit agencies).

PUBLIC:
businesses are part of public. thy contribute to local economy, employment, usage
of local resources and environmental preservation. information here is used to
evaluate such contribution.

GOVERNMENT INSTITUTIONS:
use information to allocate resources for statistical purposes.

FINANCIAL INDICATOR OR RATIO:

A financial ratio or indicator is a relative magnitude of two numbers selected from
the financial statements of a company.

PRECIO
en general, es el valor dado a cambio de la transferencia de propiedad, ya que es la
esencia de las transacciones comerciales.

PRESUPUESTO DE VENTAS
un presupuesto de ventas es una necesidad para todas las empresas, incluso para las
empresas más pequeñas, porque es la base para realizar un proceso de financiamiento
preciso.

HOJA DE BALANCE:
refleja la estructura de una empresa y tiene información sobre los activos, pasivos y
capital disponible de una empresa.

ESTADO DE RESULTADOS:
refleja los resultados de la operación de una compañía en términos de ingresos, gastos,
ganancias y pérdidas durante un año o un período de tiempo particular de un proyecto.
DECLARACIÓN DE FLUJO DE CAJA:
indica los cambios en el flujo de caja (entradas y salidas) durante un período particular de
tiempo.

ACCIONISTAS:
Utilizar la información para evaluar el desempeño o la gestión.

ADMINISTRACIÓN:
Responsable de la gestión empresarial del día a día. Información nueva sobre la situación
financiera de las empresas, es decir, la situación actual y la que se espera en el futuro.

SOCIOS COMERCIALES:
Los proveedores que venden productos necesitan información sobre la seguridad de sus
ventas y pagos.

CREDITORES:
necesita una garantía de que los préstamos otorgados a una empresa y los intereses de
dichos préstamos se pagarán a tiempo.

AUTORIDADES FISCALES:
utilizar la información para la evaluación de los impuestos, incluido el impuesto sobre las
ventas.

ANALISTAS FINANCIEROS:
utilizar la información para proporcionar servicios a los clientes (inversores, agencias de
crédito).
PÚBLICO:
Las empresas son parte del público. Contribuye a la economía local, el empleo, el uso de
los recursos locales y la preservación del medio ambiente. La información aquí se utiliza
para evaluar dicha contribución.

INSTITUCIONES GUBERNAMENTALES:
utilizar la información para asignar recursos para fines estadísticos.

INDICADOR FINANCIERO O RELACIÓN:

Un índice o indicador financiero es una magnitud relativa de dos números seleccionados
de los estados financieros de una empresa.

LET’S WRITE
 PRICE
 SALES BUDGET
 FINANCIAL STATEMENTS
 FINANCIAL INDICATOR
 SALES FORECASTING
VOCABULARY

BUDGET REPORT

 Mr. Jhon: hello, good morning everyone, today we aim at this meeting to plan the
next sales budget strategy.

 Miss Silvia: Good morning Mr. Jhon, based on our balance sheets we can analyze
our available assets and the final capital we have available for the next launch

 Mr. Alex: I think it's excellent to keep this information updated, but now we must
bear in mind that our next launch generates a higher cost.
 Mr. Jhon: that's not a problem, we've always handled income statements for
periods that help us identify how much expenses, incomes, profits and losses each
project has left us, and so we know what investment we should make in this larger-
scale project.

 Mr. Alex: having said that, I think we have initial tools for this new project to be
successful

 Mr. Jhon: Miss Silvia, did you bring me the cash flow statements that I asked you
last week?

 Miss Silvia: Yes Mr. Jhon, here is the balance that indicates the changes that there
were in inputs and outputs during the last period

 Mr. jhon: perfect, then we will enter to analyze the necessary investments since the
last launch of this type we did

 Mr. Alex: Excuse me, but I think that for an investment of this kind I need
information on the security of sales and payments

 Miss Silvia: Don`t worry, Mr. Alex, our financial analysts will give you a monthly
report on how sales are going, all this is fully managed and we have minimized the
margin of error by a large percentage.

 Mr. Alex: it's fine then I'll be in charge of training a new sales force, especially
focused on the placement of this new product

 Mr. Jhon: it seems perfect to me, remember that all of us will handle the same sales
budget table, to go towards the same goal

 Miss Silvia: As Mr. Jhon says, we have more available than our comparative tables,
but also information to assign resources for statistical purposes.

 Mr. alex: what information to assign resources?

 Mr. Alex: excellent, then it seems that everything is ready to generate the next sales
budget for this new release

 Miss Silvia: Yes, we can only expect successes in this next project.
 Mr. Jhon: the credits are ready and approved and we have already started the
distribution of tasks for all our departments.

 Mr. Alex: perfect, then not being more, I will go to prepare my team and wait for
later indications.

 Miss Silvia: very good Mr. Alex, the administrative area is also ready, and I believe
that in a couple of weeks we will have the final sales budget with which we will work.

 Mr. Jhon: I appreciate your attendance at this meeting, have a great day and we will
meet again in two weeks.

 Miss silvia: thank you, Mr. Jhon for your reception, have a nice day.