Executive Summary

This internship report stresses on the work experience I have gathered as an Intern in the SONICA
Group of Industries from June 21, 2018 until August 2, 2018. In this report, I mainly have
incorporated my experience at Sonica Enameled Wire Department especially campaign Store
keeping, Accounts and Bank related work. Where I also have provided details about my 6 weeks’
work experience at Sonica Enameled Wire along with a comprehensive job description where I
had to work with different local brands and an analysis on the roles of International Marketing
Communications over conventional marketing with Finance ($, LME & GME) which is also a
blend of my Sonica Group of Industries experience and research data. In this report, I have included
a list of their clients and brands they are managing. Later, I discussed about campaigns that I had
to manage where some creative done by my department’s supervision where I followed-up are
also provided. Then, I discussed about the project on the Trading and Finance where different new
findings came out. The project’s objective is to understand the roles of Finance and how can we
do it better from the customer point of view and to find out how can we get benefits from it. This
report will serve good information for the financers. SONICA Enameled Wire has a good
internship program. Agency people have to work much for uplifting a brand. There is an agency
client gap in Pakistan, if it can be reduced, it may make the works for both the parties very easily.
Again, agencies and corporates are not taking digital and other marketing communications
seriously till now. More and proper investments is needed which may give a better visibility of the
brands and make the advertising and marketing atmosphere more delightful which may amaze
people with its’ beauty.
 Acknowldgements

I would really like to thank my friends for their anticipation. Mr. Salman Mughal (CEO HMS Corp.) is a good
teacher, who trained me, guide me to become best internee in Sonica Group of Industries.
Mr. Umer also help me to brighten myself in the field of Finance and Marketing.

Finally a special thanks to my Respected Teacher Mr. Bilal Ahmad, who really make this project more convenient
for me.
Table of Contents
Introduction .................................................................................................................. 1
Capital Investment ........................................................................................................ 2
Types of Customer ......................................................................................................... 2
Market Share ................................................................................................................ 2
Number of Managers..................................................................................................... 2
Number of Workers ....................................................................................................... 2
Vision Statement ........................................................................................................... 2
Mission Statement ........................................................................................................ 2
Goals ............................................................................................................................. 2
Marketing ..................................................................................................................... 2
Finance ......................................................................................................................... 2
Major Competition ........................................................................................................ 2
SWOT Analysis .............................................................................................................. 2
Organizational Chart...................................................................................................... 2
Processing ..................................................................................................................... 2
Work Specialization ....................................................................................................... 2
Span of Control ............................................................................................................. 2
Chain of Command ........................................................................................................ 2
Departmentalization ..................................................................................................... 2
Centralization or Decentralization ................................................................................. 2
Organization Design and Structure................................................................................. 2
HR Planning ................................................................................................................... 2
Policies and Benefits...................................................................................................... 2
Method of Recruitment and Selection ........................................................................... 2
Analysis and Recommendation ...................................................................................... 2
Conclusion and Recommendation .................................................................................. 2
Bibliography .................................................................................................................. 2
 SONICA
A sign of Quality & Durability
HISTORY:

Sonica Plastic industries

started its business in 1978 by manufacturing spare parts of Plastic washing machines on a small scale under the
supervision of Muhammad Munawar. But continuously and gradually this small unit started manufacturing of
Plastic Furniture on a largescale in 2009.Sonica Plastic Industries has its own automatic machinery. This is all
achieved by sharing committed management and experienced employees. Sonica Plastic Industries is now
become a prominent name in Plastic Furniture industry in Pakistan. Sonica Plastic Industries satisfying hundred of
million customers all over Pakistan and abroad too. Today, as we are witnessing a new era of industrial, economic
and commercial advancement, we have developed all our efforts for the development. In search of excellence, we
have invested in the completetraining of our engineers and setup state-of-the-art equipment and now specialize in
service andmaintenance of varied Parts of Plastic Furniture. The concluded aspect of our diversified servicesis our
quality application to achieve the standards set forth by the demands of time anddevelopment. Hence, we are
committed and dedicated at all times to be the best at what we dofor our customers and their permanent
satisfaction.

MOTOR CYCLE:
Sonica Auto industries
started its business in 2001 by manufacturing spare parts of MOTORCYCLE on a small scale under the
supervision of Muhammad Waqar. But continuously andgradually this small unit started manufacturing of
MOTOR CYCLE on a large scale in2005.Sonica Auto Industries has its own automatic paint shop, assembling
department etc . Thisis all achieved by sharing committed management and experienced employees.

ADDRESS:
PLOT# 8-A, St# 2 NEAR PINDI BYPASS, G.T.ROAD, GUJRANWALA.Tel: +92-55-3893707,
3893895, 3891663Cell: 0301-8646555 / 03217429000Fax: +92-055-55-3891684Email:
sonica@gjr.paknet.com.pk URL: www.sonica.com.pk

CAPITAL INVESTMENT
In beginning the Sonica has total capital investment is 15m, after few years the Sonica hasexpand its business. In
copper wire the total capital is 10m.In washing machining the total capitalis 30m.In motorcycle 40m capital. In
furniture the total capital is 10m.Now the total capital of the Sonica group of industries is
90mill.

Enameled Wire 10m

Washing Machine 30m
Motor Cycle 40m
Furniture 10m
Total investment 90m

TYPES OF CUSTOMER