International

Franchising
Brochure
Introduction

The Wendy’s Company

Wendy’s is one of the world’s largest restaurant
operating companies and distinguished by traditions
of quality food and operational excellence. The
Company, with approximately $9 billion in
system-wide sales, owns or franchises more than
6,500 restaurants in 26 countries and territories.
Wendy's International division, based in Atlanta,
GA, oversees operations and the ongoing
development of the Wendy's brand outside of the
U.S. and Canada.

International Growth “ Our great brand is distinguished by

New market expansion and continued development
within existing markets will continue to be
dominant drivers of Wendy’s global strategy over
the years to come. Over the past three years, we
have aggressively laid the groundwork for
international expansion with new restaurant
development announcements in Singapore, the
Middle East and North Africa, the Russian
Federation, the Eastern Caribbean, Argentina, the
Philippines and Japan.
more than 40 years of great quality
food and service. We have the
potential for more than 8,000
restaurants outside of North
America, so we’re incredibly excited
about our international growth
opportunities. And, with the help of
new and existing franchisees, we
look forward to significant global
expansion.”
Darrell van Ligten
President, International

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Our History
Wendy’s founder Dave Thomas
Built on Quality
Since Dave Thomas opened the first Wendy’s restaurant in
Columbus, Ohio in 1969, our brand has been associated
with high-quality food made with the freshest ingredients
and served the way the customer wants. Dave’s promise to
not “cut corners” is the reason why our burgers are
square. In fact, quality was so important to Dave that he
even put the phrase “Quality is our Recipe” on our logo.
Today, that passion for quality remains our number one
priority at every Wendy’s restaurant around the world and
continues to drive our success and differentiate us from
our competitors within the Quick Service Restaurant (QSR)
category.
Our commitment to quality and superior customer service
has fueled growth and shaped the QSR industry. Wendy’s
created the first Pick-Up Window, and was the first QSR to
offer salads and a value menu -- not to mention the great
advances we have made in restaurant operations, store
designs, supply chain management, and new technology.
This entrepreneurial spirit is an important part of our
history and continues to be an intrinsic part of who we are
at Wendy’s today.
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3
Our Industry

Wendy's is a restaurant operating company positioned in the Quick Service Restaurant (QSR)
category. Like most industries, the restaurant industry has experienced both competitive and
economic challenges over recent years. Regardless, the QSR category has continued to grow
significantly -- especially in emerging markets. According to Euromonitor International, this
trend of category growth is expected to continue, as shown in the information below.

Global QSR Sales (Historical - Forecast) North America vs. International Share of
Global QSR Growth (2010 - 15 Forecast)
in USD Billions

$678 18%

$611
International
N. America
$549 82%

$482
2010 Global QSR Sales by Type
$440
$376
30%
2005 2007 2009 2011 2013 2015
Burger
Chicken 61%
9%
Other
Wendy’s operates primarily in the burger and chicken
QSR segments, which combined represent nearly 40% of
the total QSR market and continue to grow
Worldwide Burger & Chicken QSR Sales
internationally. We believe that we are well-positioned
(2010 - 15 Forecast)
and have the brand power and infrastructure necessary in USD Billions
to capitalize on this growth and expand our
international presence. $61
$57
$54
$50
$47
$44

$187 $196
$171 $179
$157 $164

2010 2011 2012 2013 2014 2015

Burger Chicken
Source: 2011 Euromonitor International 4
Wendy’s Around the World

Existing Operations
In Development

A Growing Global Presence

There are more than 6,500 Wendy’s restaurants currently in operation in 26 countries and
territories worldwide. Since January 2009, we have aggressively laid the groundwork for
international expansion of Wendy’s with new restaurant development announcements in
Singapore, the Middle East and North Africa, the Russian Federation, the Eastern Caribbean,
Argentina, the Philippines and Japan. We are targeting expansion to over 8,000 Wendy’s
restaurants outside of North America.

The Real Choice in Fast Food...Worldwide

Whether you visit Wendy’s in Dubai, Moscow, or the island of Puerto Rico, it is clear that Wendy’s
stands apart from the competition by maintaining superior quality, freshness, and operational
standards worldwide. Most importantly, our customers understand what’s Real about us -- it’s
the Grade-A milk and real cocoa that goes into our original Frosty, the way we slow-simmer our
savory chili for at least four hours before serving, and how we make each of our hot and juicy
hamburgers to order and serve them from the grill to the bun. In 2010 and 2011, Wendy’s was
recognized by Zagat Survey as the food quality leader in the US quick service restaurant industry,
and also received their “Top Overall” designation. Internationally, the story is the same. For
example, in New Zealand Wendy’s has been voted as having the best tasting hamburgers for
over ten years in a row.

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 Our Franchising Philosophy

More Than Just Franchisees

We know that our brand’s success and reputation is directly

tied to those of our franchisees. Our early franchisees
played a vital role in moving the business forward,
protecting the brand's reputation, and making a difference
in the communities where we live and work. Today's
franchisees are just as important. They are talented business
people who are committed to the success of their locations
and well-being of their employees, customers, and
community. They are experienced restaurant operators with
high operational standards, a commitment to training and
development, and are good stewards of the brand. Most of
all, they are passionate about food, the restaurant industry,
and the Wendy’s brand. After all, they are responsible for
carrying on the legacy that we have built over the past 40+
years, and are a critical part of securing its future.

As a franchisor and restaurant operator, we understand the

significant level of capital investment and time that is
required to support the successful operation of a network of
restaurants. That’s why we will provide guidance
throughout the planning process, in the development of
your first restaurant, and in the on-going operation
thereafter.

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What We Look For
Owning and operating a network of Wendy’s restaurants in a new market is both an exciting
and challenging prospect. Each year Wendy‘s receives thousands of inquiries and applications
for franchises, but only the most qualified are ultimately granted rights to develop Wendy’s
restaurants. All current Wendy’s franchisees outside of North America are multi-unit
developers, with most operating under licenses to develop the full market or territories in which
they operate. We do not consider or grant rights for single-unit franchise development in any
international market at this time.

Qualifications

“
While specific requirements will vary from country
to country, at a minimum, qualified franchise When Kopitiam
candidates will typically have:
Group opened its
• A passion for food and restaurant operations
first restaurant in
Singapore, the
• Comprehensive understanding of local culture, professional
infrastructure, and how to do business in the support we
market of interest received from
Wendy's in
• Demonstrated business success with multi-unit engineering,
restaurant, retail, or hospitality sector operations,
operations. Previous franchising experience is a marketing,
plus. supply chain, and quality assurance
helped to ensure a smooth start for our
• Sufficient liquid assets and capital to support
business. Wendy’s support is especially
the growth of a network of restaurants at a
pace necessary to create a visible presence,
important to us as a new operator in
support a sustained advertising program, and the Quick Service Restaurant industry.
allow for economies of scale in the geographic We are confident that Wendy's will be
area of interest. Capacity and willingness to very successful in Singapore, and proud
develop whole territories is strongly preferred. to be a member of the Wendy's
family.”
• Access to and experience in developing real
estate Alden Tan
Managing Director, Kopitiam Group of
• Existing business infrastructure to leverage in Companies
the operation and management of your Franchisee - Wendy’s Singapore
network of Wendy’s restaurants

• Ability to commit to an aggressive store

development schedule
Meeting these baseline requirements does not guarantee franchise approval.

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Areas of Support
Maintaining the high level of quality and service that our
customers deserve begins with the training and support we
provide our operators. From the initial development of your
business plan to the on-going execution of those plans, we
will be there to help guide you.

Operations
A skilled management team is assigned to assist your
organization in preparing and opening your first restaurant
and monitoring its progress thereafter. Because consistent
operations are vital to the success of our brands, these
proven operators are responsible for ensuring every
restaurant in the system meets our quality and service
standards. They will also offer expertise in the development
and updating of your development plans.

Training
Successful operators are committed to ensuring training is a
critical component of daily restaurant operations. Training
will be provided for your head of operations who will be
responsible for overseeing your network of stores. In
preparation for your launch, comprehensive training will
also be provided for store managers at a regional training
location, typically over a 12 week period prior to your
opening. In our comprehensive training program, you will
benefit from our expertise in all areas of our business —
from food safety processes and standards to guidance on
facility maintenance, managing costs and growing sales.

Marketing
Our marketing team will help you maximize the potential of
our brand in your market. Before you open your first
restaurant, our team will work with you to define a locally
competitive menu and identify key market opportunities. As
you prepare for your grand opening, we will assist you in
generating sales forecasts and creating a marketing plan
tailored to your market. You will also receive on-going
support through existing marketing programs and
infrastructure designed to provide on-demand access to an
archive of marketing information and materials that are
easily adaptable to the needs of your market.

TM

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Areas of Support
Engineering
Once a site is selected, our engineering team will provide you
with guidance in developing site layouts and equipment plans.
We have a variety of contemporary store designs for various
retail formats available for you to leverage in the construction of
your restaurants, and will help you adapt key design elements to
meet local needs. On-going assistance is offered in the areas of
remodeling plans, construction consultation, kitchen equipment
purchasing, and utility efficiency management.

Supply Chain
Our experienced team of supply chain professionals will assist
you in identifying efficient and safe suppliers who can
consistently deliver high quality products to your stores. You will
benefit from negotiated purchasing contracts with regional
suppliers and be given support in developing a distribution
system for your network of stores. On-going support is provided
to assist you in optimizing costs and identifying suitable local
suppliers and sources for new ingredients as your menu evolves.

Quality Assurance
From food and paper products to distribution services, all
Wendy’s suppliers must meet stringent quality, value, and safety
standards. Our Quality Assurance team will work alongside
Supply Chain to approve new suppliers, local product adaptations
and provide on-going monitoring of selected suppliers.

Technology
Our team will help you select restaurant technology equipment
designed to efficiently run and manage your growing business --
providing tools to help manage labor costs, track food inventory,
and analyze sales information by day part.

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Owning a Wendy’s Franchise

“
In today’s global economy, barriers of the past are virtually non-existent and competition is fierce. Having the right
business support can mean the difference between failing and soaring.

Smart business people understand the immeasurable value of collective strength, amassed brand equity, and having a
proven blueprint for sustainable success. These are all key factors that have significantly impacted our personal success
as a proud franchisee of the Wendy’s brand.

Owning and operating several of the busiest and most profitable restaurants in the Wendy’s system is a full-time job.
We can always depend on the team of experienced industry professionals from Wendy’s International to support our
efforts 100%. From ongoing employee training, to marketing, to evaluating business trends, it’s a two way street
involving implementation, feedback and tweaking. Together, we live up to our commitment to build the Wendy’s
brand, increase profitability and deliver great customer value every
single day.

In business we believe the adage that “people” are your greatest

asset. It was on the premise of, “great people working together
toward a common goal to accomplish great things,” that the
Wendy’s dream has evolved. We are proud to be a part of the
Wendy’s legacy, and grateful for the exceptional support, innovative
ideas and expertise that have helped develop and shape our
business.”
- Christopher & Terry Tsavoussis
President / Vice President
Aetos Holdings Limited
Wendy's Bahamas
Pictured Above (left to right): Christopher Tsavoussis (President, Wendy’s
Bahamas), Roland Smith (Board of Directors, The Wendy’s Company),
and Terry Tsavoussis (Vice President, Wendy’s Bahamas) 10
Owning a Franchise - My Experience

“ We have been associated with the

Wendy’s brand as a franchisee for
over thirty years. During this time,
we have grown our business to 70+
restaurants with annual revenues in
excess of $125 million dollars (US). It
has been a relationship that we
would not change in any respect.

The Wendy’s brand is one built

around two key components: quality
and great people. These two
components are the perfect
combination for a successful business
platform.

Our customers have recognized

Wendy’s as a quality product and we
have been able to deliver superior
service because of the support
provided to us by the Wendy’s
international team. This has yielded
us extraordinary results for which I am grateful.

We are associated with other brands, but without doubt, none exceed
Wendy's level of support. Because of this relationship, Wendy’s will
continue to be our preferred and most profitable investment.”

Jorge Colón Gerena

President and CEO, Wendco of Puerto Rico, Inc.
Franchisee - Wendy's Puerto Rico

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Starting Your Journey

The first step on the road to potentially opening a Wendy’s restaurant starts here.
For consideration, please visit our website at: www.aboutwendys.com/international/
and click “Franchising Application” to register with us. Our development team will
review your information, and assuming you meet baseline criteria, contact you to
further discuss the opportunity in your territory of interest.

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Wendy’s restaurants are currently operating in 26 countries and territories through-
out North America, Latin America, Asia Pacific, Europe, and the Middle East. Visit us
at: www.aboutwendys.com/international/ to learn more about owning and
operating a Wendy’s restaurant