Some misconception about Messenger Marketing are:

 While creating a chatbot people often think that they are making a robot. But that’s where the
thing goes wrong, because while building the chatbot, we have to prepare it like our own
conversation that we’d actually have in real. Answering like a robot will get people turned off.
 A lot of people think messenger marketing interferes in people’s lives. But that is actually wrong.
Study has shown that 56 percent of people surveyed would rather message a business than call
customer service, and 67 percent expect to message businesses even more over the next two
years.
 Many people see Messenger Marketing simply as chatbots: fun ways to communicate with their
audience. That’s why they do not pay enough attention to this marketing media
 A lot of people use chatbots for advertising. But advertising and marketing aren’t the same
thing, advertising is just a small part of marketing where they let people know about the
product. Marketing is more about building a relationship with the customers. And messenger
marketing is best for building one-to-one relationship with the customers

Some ways to improve chatbot marketing are:

 In messenger marketing, the seller spends a lot of time building up relationships with a lot of
people. Among them, a big portion of people ends up buying nothing at all. So the marketer
should create a conversion funnel where he can quickly determine who would actually buy his
product in order to save time.
 Using an irresistible lead magnet can help to get a lot of customers in not time. Some strategies
to create such lead magnet are: The lead magnet should solve an actual problem. It should be
easy to win and digest because people wouldn’t prefer a complex process even it solves his/her
problem. The content/service/solution from the lead magnet should be delivered right away,
this will create a very good impression.
 The marketer should do more than auto reply. Relying solely on auto replays will not provide an
effective result. Two way conversation is the best way to nurture the buyer seller relationship
 Using emoji is fun but there’s a limit to it. Before using any emoji, the marketer should consider
the age, nature, topic of conversation and decide if it would be appropriate to use emojis.
 Using quiz can help to gain a lot of information about the customers
 Building relationships through email is hard. That’s why email subscribers should be turned into
ManyBot subscrubers