Mark Forge

logo design
2018 - 2019
What is a good logo and what is a bad logo?
There's a lot of debate about this, lets see if we
can clear this up. People think a logo should
say a lot about their company, or that it must be
pretty or that you should fall in love seeing it. All
these are not true at all. There's three things
that a good logo needs to be: appropriate,
memorable & simple.
It needs to be appropriate and by appropriate
that doesn't mean expressive, you shouldn't try
to say a whole lot it should just be appropriate
in the feeling so it's like a personality thing, it's
that it's a core idea and the feeling of it. So if it's
in sport maybe it's bold and dynamic if it's in
fashion maybe it's elegant, it's a feeling.
The second one is that it'll be distinctive and
memorable so unusual enough to persist in our
mind. After you see it once or twice you should
be able to describe it to somebody. Drawing it
on a piece of paper is a good test.
And the most important one is it needs to be
simple, super super simple so it can be
reproduced everywhere in tiny sizes and pixel
formats and so. The continuum on which
we work is really between distinctiveness and
simplicity, how special can we make it while still
keeping it uncomplicated? how simple can we
make it while not going and becoming generic?
Something that looks generic is a bad logo on
the one hand and on the other hand -
something that's too complicated is the bad
logo . So the magic is finding that balance
between something simple-distinctive and
when we strike that balance we know we found
the the right solution. For example if it's for a
moving company they want to show that
there's a guy moving a box or a a car that's
moving really fast and that's the antithesis to
what a good logo is - not communication but
identification. You can say a lot about your self
in adver tising and marketing whatever
outreach but the logo is meant to identify you
strongly and clearly and the less it said the
better. If you think about the best logos in the
world you know they say very little.
 Businesses around the country are using
Fraction to create, distribute, and accept digital
coupons that drive in- store traffic.
#1 pool of ideas Researching

#2 pool of ideas
 60 px
title

16 px Connect to your customers through their native digital

text wallet to increase sales and brand satisfaction.

22 px Our platform is a set of tools that help

quote you create digital wallet experiences.
Brands use our robust back-end
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16 px Connect to your customers through their native digital
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 Online platform for cargo transportation
with full guarantee for applications and posibility to
submit supporting documents.
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22 px Our platform is a set of tools that help
quote you create digital wallet experiences.
Brands use our robust back-end
infrastructure, artificial intelligence, and
intuitive dashboards to connect more
deeply with their customers.
16 px Connect to your customers through their native digital
text wallet to increase sales and brand satisfaction.

12 px Since 2015, DotDashPay has built digital wallet technologies that connect
brands and consumers.
footnote
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A seasoned team of developers whose experience is

backed by 100+ successful game projects and dozens of
happy clients around the worls.
 HOME PROJECTS ABOUT HOMEGROWN CONTACT

The digital world of kids

shaped and served.
Research, strategy and digital development. And
a few more words, and maybe a few more.

Hire Us

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A multi-layered blockchain network

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application that adjusts the music playing speed

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Allows you to rent smart luggage

instead of buying whether you need a rooftop
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Your Sales Reps Waste 50% of their time chasing leads,

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