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  • Marketing Plan: Trend in The Industry

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    Mariz Figueroa Pepito
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    The Platter offers indigenous and historical food services to rejuvenate the past. Their target consumer groups are teenagers aged 14-19, young adults aged 20-35, and adults aged 35-70. Their main competitor is a restaurant that offers modern cuisine since some people do not appreciate indigenous foods. The Platter's yearly fixed costs total $216,240, which includes salaries of $183,840, rent of $12,000, marketing costs of $8,400, and miscellaneous expenses of $12,000.

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    Marketing Plan

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    The Platter offers indigenous and historical food services to rejuvenate the past. Their target consumer groups are teenagers aged 14-19, young adults aged 20-35, and adults aged 35-70. Their main competitor is a restaurant that offers modern cuisine since some people do not appreciate indigenous foods. The Platter's yearly fixed costs total $216,240, which includes salaries of $183,840, rent of $12,000, marketing costs of $8,400, and miscellaneous expenses of $12,000.

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    © All Rights Reserved
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    5 views2 pages

    Marketing Plan: Trend in The Industry

    Uploaded by

    Mariz Figueroa Pepito
    The Platter offers indigenous and historical food services to rejuvenate the past. Their target consumer groups are teenagers aged 14-19, young adults aged 20-35, and adults aged 35-70. Their main competitor is a restaurant that offers modern cuisine since some people do not appreciate indigenous foods. The Platter's yearly fixed costs total $216,240, which includes salaries of $183,840, rent of $12,000, marketing costs of $8,400, and miscellaneous expenses of $12,000.

    Copyright:

    © All Rights Reserved
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    of 2

    MARKETING PLAN

    TREND IN THE INDUSTRY


    The Platter offers indigenous and historical services especially in food. It is a way
    to rejuvenate the past. As what this quoted word said that "If we study the past,
    we can define the future" tells us that without history we cannot have our future.
    That's why we must avail the PLATTER'S services because through this together
    we can make history.

    CONSUMER ANALYSIS
    -Teenager from 14-19 years old
    -Young Adult from 20-35 years old
    -Adult from 35-70 years old.

    COMPETITORS ANALYSIS
    - Restaurant that offers modern food because some people cannot appreciate
    Indigenous food.

    FINANCIAL PLAN
    (fixed cost)
    SALARIES
    Employees Monthly Yearly
    Cashier 7,320 87,840
    Chief 8,000 96,000
    Total 15,320 183,840
    RENT
    Rent Monthly Yearly
    Amount 1,000 12,000
    Total 1,000 12,000
    MARKETING
    Marketing Monthly Yearly
    Flyers 500 6,000
    Online 200 2,400
    Total 700 8,400
    MISC
    Misc. Monthly Yearly
    Cost 1,000 12,000

    Total Fixed Cost 216,240

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