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STAHL Signalling
STAHL Signalling
STAHL Signalling
Basic training
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 1
Agenda
Introduction/basics
What are signalling products used for?
Protection solutions
Hazardous area products
Development
Introduction to industrial products
Fire standard EN54
Products
Service and delivery European distribution centre
Marketing
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 2
Introduction
Signalling setup
Transition
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 3
Introduction
External sales structure
Paul Sheppard
Scandanavia, Eastern Europe
Trevor Gage Austria, Benulux & Russia Chris Manville
The America’s Australaisa
Western Europe Asia & UK
Flame detector
Manual interface
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 6
What are signalling products used for?
Fire and Gas Companies
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 7
Competition
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 8
Protection solutions
Ex d, Ex i, Ex Na and Weatherproof
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 9
STAHL Signalling
Product ranges
YODALEX YL60
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 10
Signalling Vocabulary
Useful terms
Flashing Beacons
Xenon Flash tube > Measured in Joules EG 5 Joule beacon
Candela > Effective candela
Status lights or Steady lights > Halogen or LED
Sounders/ Horns
Decibels > Sound pressure level
dB output > measured at 1 meter
Ambient noise level > EN54 part 3 recommend 5 dB
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 11
Hazardous area products
Complete range
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 12
Hazardous area products
Ex d Sounder/Strobe/Combination
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 13
Hazardous area products
YL60 competition
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 14
Hazardous area products
Growth of a winning product
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 15
Hazardous area products
YA60 & FL60
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 16
Hazardous area products
Ex d GRP solutions
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 17
Hazardous area products
Ex d GRP solutions
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 18
Hazardous area products
Ex nA solution
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 19
Hazardous area products
Ex i solutions
32 Selectable tones
YO3IS
Flame retardant ABS enclosure
YO4IS
ATEX certification Zones 0,1,2
YL4IS
21 & 22 to follow in Q4 2013
YO5IS YL5IS
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 20
FX15
New product! release August 2013
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 21
New products for 2013
Extension to the GRP range
YL6S FX15
YA6S MS15
FL6S YA15
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 22
Introduction to industrial products
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 23
Fire standard EN54
Introduction
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 25
Fire standard EN54
EN54 part 23
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 26
Fire standard EN54
EN54 part 23
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 27
Products
Sounders and combination units
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 28
Products
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 29
Products
YA40, FL40 & YL40
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 30
Service and delivery
European distribution centre
11 Ex variants
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 31
Service and delivery
EDC stock level
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 32
Service and delivery
Growth of EDC Products
4500
Number of units shipped per month
4000
3500
3000
2500
2000
1500
1000
500
0
Jan Mrz Mai Jul Sep Nov Jan Mrz Mai Jul Sep Nov Jan Mrz Mai
11 11 11 11 11 11 12 12 12 12 12 12 13 13 13
Month
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 33
Service and delivery
Summary for industrial products
Competitive pricing
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 34
Marketing
Tools available
S1 Signalling catalogue
Flyers
Website
Presentations
Competitor analysis
Questions
© R. STAHL Schaltgeräte GmbH | Product management | Fergus Collins | Basic training 11/09/2013 Seite 36