VIDYUTIFY FOR AE - Vidyutify B-plan
PROBLEM
No charging infrastructure
for electric Vehicles.
22,000 vehicles sold in
2015 will go upto 6 million
in 2025.
No standardized
equipment for different
OEM's.
EXISTING
ALTERNATIVES
Similar Companies : 1.
ChargePoint (over $50
million funding) US based.
2.) Tesla/Mahindra/OEM's
own infrastructure.
3.Tork motors/Ather
energy
SOLUTION
Nationwide Fast charging
stations infrastructure.
This is a very Capex-heavy
business , so there’ll be a
two streams of revenue .
An infrastructure business
will make us a hardware
company , But our DNA is
of a tech company and
thus , we’ll couple the infra
business with a online
platform which are :
1.An E-commerce
marketplace for alternative
energy products . OR
2.Or a B2B asset sharing
model . (Any business,
instititution) can share
physical assets .
KEY METRICS
This year began with a
winning tariff of around
Rs.7 (Punjab at 6.88 and
UP at 7.02) per kWh and
closed well below 5 (both
solar parks in AP at 4.63)
per kWh.
FAME sceme by GOI
Rs. 1.77 lakh price cut by
Mahindra for e20 due to
UNIQUE VALUE
PROPOSITION
Dedicated to both
Industrial (OEM's) sector
as well as consumer retail.
First Mover's advantage
into the biggest Industry of
the coming decade in
India.
HIGH-LEVEL
CONCEPT
Amazon for Alternative
energy products.
UrbanClap.com for Energy
services (installations,
management, Advisory)
Manufacturer of
Infrastructure for E.V.'s
UNFAIR CUSTOMER
ADVANTAGE SEGMENTS
None Real Estate / Institutions
like Hotels , Business
Parks , Metro Stations
Electric Vehicles OEM's -
1.) 2 wheeler E.V.'S sale
online , contract with
O.E.M.'s including
1.GogreenBov 2.Ather
Energy 3.Hero EV's
2.) 3 Wheelers (E-rick) :
Biggest category
Government , Tech
companies.
EARLY ADOPTERS
CHANNELS Institutions - For solar ,
Mandated by G.O.I.
Internet
Electric Vehicle
Social Media
connoisseurs - A large
Rural Marketing action group i know -
E-commerce PlugIn India.com
Hyperlocal Logistics Rural households -
Electricity deficient areas ,
big volume play
Government - State and
Federal govt. support for
 Mahindra for e20 due to Federal govt. support for
FAME alternative energy.

COST STRUCTURE REVENUE STREAMS

Tech costs ( site and or app ) Retail sales
Inventory cost Partnership commissions and Royalties
R&D cos MarketPlace model commission
Salary + partnership Capital Exclusive tie ups with manufacturers
Other legal fees Income from Services
Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.