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  • Santoor: Stay Regional and Gun For /article/work-In-Progress /santoor-Stay-Regional-And-Gun-For-No1/54619/1)

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    Suvid Sharma
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    Santoor, a soap and personal care brand based in Jammu and Kashmir, has become the top selling brand in the region. Despite opportunities for national expansion, the company's chairman believes focusing on a single region allows them to understand customer needs better and maintain a competitive cost advantage over larger competitors. While continuing to strengthen their position in Jammu and Kashmir, Santoor is also exploring expanding to nearby regions like Himachal Pradesh, Punjab, and Delhi.

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    Santoor, a soap and personal care brand based in Jammu and Kashmir, has become the top selling brand in the region. Despite opportunities for national expansion, the company's chairman believes focusing on a single region allows them to understand customer needs better and maintain a competitive cost advantage over larger competitors. While continuing to strengthen their position in Jammu and Kashmir, Santoor is also exploring expanding to nearby regions like Himachal Pradesh, Punjab, and Delhi.

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    5 views5 pages

    Santoor: Stay Regional and Gun For /article/work-In-Progress /santoor-Stay-Regional-And-Gun-For-No1/54619/1)

    Uploaded by

    Suvid Sharma
    Santoor, a soap and personal care brand based in Jammu and Kashmir, has become the top selling brand in the region. Despite opportunities for national expansion, the company's chairman believes focusing on a single region allows them to understand customer needs better and maintain a competitive cost advantage over larger competitors. While continuing to strengthen their position in Jammu and Kashmir, Santoor is also exploring expanding to nearby regions like Himachal Pradesh, Punjab, and Delhi.

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    of 5

    Forbes India Magazine - Print http://www.forbesindia.

    com/printcontent/54619

    Santoor: Stay regional and gun for


    No.1 (http://www.forbesindia.com
    /article/work-in-progress
    /santoor-stay-regional-and-gun-
    for-no1/54619/1)
    ₹

    1 of 5 29-08-2019, 18:37
    Forbes India Magazine - Print http://www.forbesindia.com/printcontent/54619

    ₹
    ₹ ₹

    2 of 5 29-08-2019, 18:37
    Forbes India Magazine - Print http://www.forbesindia.com/printcontent/54619

    3 of 5 29-08-2019, 18:37
    Forbes India Magazine - Print http://www.forbesindia.com/printcontent/54619

    4 of 5 29-08-2019, 18:37
    Forbes India Magazine - Print http://www.forbesindia.com/printcontent/54619

    5 of 5 29-08-2019, 18:37

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