DMR objectives: pilot testing, test marketing, competitor analysis and to understand

customer perception.
Flinto Box, Byju’s

FLINTO – Problems: 1. Time taken to complete task low

2. cheap material

Byju’s –

What can I gauge related to children?

1. Their expressions

2. Choices

3. Associations

4. Aspirations

Hamley’s

A fancy dress competition for kids: Theme their favourite cartoon character

1. See how children react to toys

2. See the preference order of toys for children

3. Make them tell a story regarding the toys they want – (Give small prizes….their choice
indicates their preference)

4. Find the general characteristics of the student through different games

5.