Name:

As part of our requirement of our requirement on the subject Practical Research 2, we are
conducting the Research entitled “Women Empowerment: Femvertising Impact towards Purchase
Intention”. Please answer as honestly as you possible ca reassured that the information obtained on this
survey questionnaire will remain confidential and be used for educational purposes only.
Direction: Put a check ( ) on the corresponding box of your answer. One checked box per question is
required.
I. Demographic Profile
1. Please specify your age.
16 18
17 Others: ____
2. Please specify your strand.
ABM HUMSS
STEM GAS
3. Please specify the amount of your allowance daily.
80-130 181-230
131-180 231 and above
4. Which of the following target audiences would you say you are part of?
Student Parent
Teenager Others: _____
5. Are you familiar with the term Femvertising?
Yes
No
If your answer is No, Femvertising is defined as a type of advertising that employs pro-
female talent, messages, and imagery to empower women and girls.

II. Instruction: For each statement, put a check ( ) whether you Strongly Agree (4), Agree (3),
Disagree (2), or Strongly Disagree (1).

4 3 2 1
STATEMENTS Strongly Agree Disagree Strongly
Agree Disagree
1. I am aware of FEMVERTISING.
2. Femvertising has greatly affected
womens buying decision.
3. Company’s sales increase because of
Femvertising.

4. Femvertising enhances women

empowerment.
5. Consumers are fully aware that
Femvertising has an influence in their
purchases.

6. Advertising increases the public

awareness about the various issues
happening in the community.
7. Femvertising play a very important role
in capturing the attention of women
consumers.
8. Femvertising increases women self
esteem.
9. I am aware that femvertising has an
impact on my buying decisions.
10. Femvertising affects the buying
behavior of women.