Pagsusuri sa epekto ng wikang ginamit sa produkto na paraan ng pamimili ng mga konsyumer

INTRODUKSYON

Theretical framework:

Persuasion Theory is a mass communication theory that deals with messages aimed
at subtly changing the attitudes of receivers.

The concept of Persuasion has been developed between the 1940s and 1950s after studies aimed
at defining the optimal persuasive effectiveness of Propaganda, being it political or an
advertising campaign. Like the Hypodermic Needle Theory, it considered audiences passive
although the scope of a campaign switched from manipulation into persuasion. Researches on
Limited Effects of mass communication demonstrated that messages are successful only if they
embed the same opinions of their receivers. Therefore, the focus of any campaign has to be on
individual psychological factors.

Conceptual frame work:

The language of Advertising

Language has a powerful influence over people and their behaviour. This is especially

true in the fields of marketing and advertising. The choice of language to convey specific

messages with the intention of influencing people is vitally important. Visual content and

design in advertising have a very great impact on the consumer, but it is language that helps

people to identify a product and remember it.

The English language is known for its extensive vocabulary. Where many other languages have

only one or two words which carry a particular meaning, English may have five or six.
Statement of the problem

SOP1. Demographic profile of respondents:

1. Sex
2. Age
3. Language of use
4. Understanding of products( binabasa ba nila ang benefits o kung ano ang nakalagay s aisang
produkto

SOP 2. Gaano kalalim ang kaalaman nang respondent sa wikang filipino

1. Wala pa
2. Wala
3. Wala pa

SOP 3. Gaano kalalim and kaalaman nang respondente sa wikang inggles

1. Wala pa
2. Wala pa
3. Walapa

SOP 4. Paano nakakaapekto ang wikang filipino sa pamimili nang respondete sa isang produkto ?
SOP 5. Paano nakakaapekto ang wikang inggles sa pamimili nang respondent sa isang produkto?

Significance of the study

Mamimili

Mga producer o company

Researcher

Future researcher

Scope and delimitation

Ang aming respondent ay nagmula sa market area na may edad na 17-19 na nakakaintindi nang wikang
filipino o inglles

DEF of terms

CHAPTER 2 RRLS

CHAPTER 3

METHODOLOGY

Quantitative experimental Descriptive correlational

Purposive and accidental sampling

30 respondents
Instrumentation and validation

Closed questionnaire

Validation :experts field in psychology, filipino language and English language and research

1. Frequency, percentage and rank were used to describe ( pamimili nang respondent sa isang

produkto)

2. Mean and standard deviation were used to describe the a) Paano nakakaapekto ang wikang
filipino sa pamimili nang respondete sa isang produkto at Paano nakakaapekto ang wikang inggles sa
pamimili nang respondete sa isang produkto ?

4. Pearson correlation coefficient, also referred to as Pearson's r was utilized to determine and

describe the significance of the relationship between the perceived impact of cosmetics on

the respondents' self-esteem and self-concept