RAUF ALI

Larry Ross Case Analysis

Larry Ross provides a genuine, rich and accurate picture of how establishments usually

operate, particularly the large organizations that been around for a while such as Pepsi and GM

Motors. There are several repetitive themes in the interview which highlight issues related to the

structure of U.S corporations and the teachings of executive management. He talks about the two

sides of corporations. The first one is facing the public as always right. The other is the scape

goat. All the rules associated, demanding that one fit the mold. Even though he acknowledges

that all aren’t built that way, he states that most are.

The older the corporation, usually the more conservative they are. Ross describes the

corporation as a jungle and executives are lonely animals in that jungle who don’t have friends.

Also, he is constantly worried by job security concerns. Executive members usually make a great

sacrifice in order to fulfill their roll. The sacrifices include overtime hours and stress and strains

of the job. In the large-scale corporate world, everyone is expendable. There is no loyalty in the

corporate world. Once a person has outlived his usefulness, he is let go- no matter how loyal they

were to the corporation. A corporation is out to protect their own interest. On the contrary,

employees are also not loyal- they will go where the money is.

Furthermore, fear is one of the main theme Ross outlines. It is present in everyday

corporate life. It is the fear of making the “big mistake”-the mistake that will lead to you getting

fired- that is always haunting you. He also states there is no loyalty in the corporate world- it’s

all about money. Ross also outlines that there is a lack of communication in the work

environment due to fear of “exposing” themselves. Effective communication is then replaced

with gossip and rumors, which help others build up their own ego.