Personal selling involves a salesperson using interpersonal skills to persuade customers to purchase products face-to-face. It originated from ancient barter systems and marketplaces where goods were exchanged. During the medieval period, markets towns developed and peddlers traveled between rural and urban areas to sell locally produced and manufactured goods. The industrial revolution led to a surge in mass-produced goods, which increased the need for traveling salespeople to reach new customers and markets outside of local economies. Salespeople thus played an important role in commercializing products on a larger scale through paid personal communications with customers.
Personal selling involves a salesperson using interpersonal skills to persuade customers to purchase products face-to-face. It originated from ancient barter systems and marketplaces where goods were exchanged. During the medieval period, markets towns developed and peddlers traveled between rural and urban areas to sell locally produced and manufactured goods. The industrial revolution led to a surge in mass-produced goods, which increased the need for traveling salespeople to reach new customers and markets outside of local economies. Salespeople thus played an important role in commercializing products on a larger scale through paid personal communications with customers.
Personal selling involves a salesperson using interpersonal skills to persuade customers to purchase products face-to-face. It originated from ancient barter systems and marketplaces where goods were exchanged. During the medieval period, markets towns developed and peddlers traveled between rural and urban areas to sell locally produced and manufactured goods. The industrial revolution led to a surge in mass-produced goods, which increased the need for traveling salespeople to reach new customers and markets outside of local economies. Salespeople thus played an important role in commercializing products on a larger scale through paid personal communications with customers.
Personal Selling is a face-to-face selling technique by which a
salesperson uses his or her interpersonal skills to persuade or
convinced a customer in buying a particular product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. Origins of Personal Selling Ancient times Barter system was invented by ancient people to get the things they needed in exchange for the surplus goods that they produce until gold and silver coin are introduced as a medium of exchange. According to Herodotus, the Lydians are the one’s who introduced the use of gold and silver coinage w/c is used as method of payment for buying and selling goods and services. Then the market starts to build and begins to flourish. Market or marketplace, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. The coins circulated among the people in towns and city states such as Egypt, Greece, Persia, Rome, etc. Medieval Period The trade underwent further changes. People attracted and settle in one place with market towns. The primary purpose of a market town is the provision of goods and services to the surrounding locality. Then, local trading based on transactional exchange and bartering systems was slowly transformed as transportation improved and new geographic markets were opened. Peddlers are the first door to door salesperson. They are travellers that buy locally procedure goods by the farmers and sell it on town, then they buy manufactured goods from town and sell it to subsequent rural areas. Industrial Revolution Era In the late 17th century, rapid industrialization first began in Britain, starting with mechanized spinning in the 1780’s, with high rates of growth in steam power and iron production occurring after 1800. The transition from hand production methods to machines, new chemical manufacturing and iron production processes, the increasing use of steam power and water power, the development of machine tools and the rise of the mechanized factory system. Thus the effect of the innovation in manufacturing is flooding surplus goods. Which mean that the local economies where no longer self-sufficient and the need to reach new customers to buy the mass-produced products increased. The birth of the traveling salesperson begins. Salespeople are the primary way for providing paid personal communications to customers.