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Holy Cross College: Sta. Ana, Pampanga
Holy Cross College: Sta. Ana, Pampanga
Vegetables
Practical Research 1
____________________
By:
October 2018
Awareness of Candaba Public Market Vendors Towards Organic Vegetables
APPROVAL SHEET
,Sigua, John Edwin B., Samson, Gabriel Josh S., Castro, Charles Nicole C., Castro,
Aarhon R., Miclat, Mark Enrique Y. has been examined and is recommended for
Glo-nila T. Samson
Research Teacher
ABSTRACT
fruits and vegetables are food that are grown or made without the use of artificial
chemicals or pesticides, food that are produce from organic farming. Food is the provider
of energy, vitamins and minerals for maintaining our body’s homeostasis, however, food
is also the reason of various illnesses, that’s why food intake should be cautiously
observed. Fruits and vegetables play an important role in a balanced diet. In the
Philippines, vegetables are considered a cheap nutritional source. . The researchers chose
Candaba to conduct the research for the fact that Candaba is one of the biggest towns in
which means higher production. This study aimed to inform how the vendors are aware
of organic vegetables, a.) to know how convenient and effective of selling organic
vegetables and b.) its downside and drawbacks. This study clarified if selling organic
vegetable is more convenient or inconvenient to the vendors and identified the awareness
of Candaba public market vendors toward organic vegetables. The researchers limited
this research only to vendors in Candaba public market and used the method of case
study to evaluate the awareness of Candaba public market vendors regarding organic
vegetables. It also used the purposive or judgemental sampling. The instrument used in
this study was the carefully crafted questionnaires that prefer more to the used of method
“coding”.
This study found out that the awareness of Candaba public vendors towards
organic vegetables is not that efficient because they focus more on the demands of their
consumers, also because the appearance of inorganic vegetables is more attentive to what
they prefer most and especially it is said to be cheaper than organic one. That reason also
causes the consumers to lessen their knowledge about what is organic vegetables really
is.
knowledge toward organic vegetables. Generally the Candava public vendors perceive
that organic vegetables are those that are grown without the use of fertilizer which is
practically untrue, organic vegetables use fertilizers, organic or natural fertilizer like
animal compose and perish vegetables. Fast perishing vegetables are also said to be
awareness of the consumer is a big factor to the awareness of vendors; after all of course
the vendors will only sell what the consumers demand and ask for but the costumers
disregard this label. the researchers found out that selling organic vegetables is somehow
beneficial to some vendors in Candaba public market as it only need minimal amount of
capital and can be farmed in your own backyard. it also has some downsides to the some
vendors; importing organic vegetables is double the price and takes a lot of time to grow
than the inorganic ones. In this study, the researchers found out how deep is the
awareness of the vendors of Candaba, Pampanga toward organic vegetables and the
positive and negative effect of selling it. For the recommendations, The vendors should
be informed of the characteristics of the product especially vegetables the import and sell,
as their customers’ health is on their hand. Along with the vendors, consumers must be
the most well-informed of the product’s quality they will buy. To the future researchers
that they be accountable, smart and considerate with this research topic because this topic
ACKNOWLEDGEMENT
First of all, the researchers are grateful to The Almighty God for providing us strength to
complete this research study. Without His guidance, the researchers would not be able to
face the challenges and problems that came along the way.
This study would not have been possible without our research teacher, Glo-nila T.
Samsom, for the knowledge we have learned, the constant encouragement, and the
sincere guidance we needed through the journey. Thank you for not giving up on us
through hard times and inspiring us to be the best version of ourselves. Thank you for the
time, and most importantly, the learnings you have given upon us that made the research
study a better one. Thank you for being the knowledgeable, patient, and best consultant
that anyone could wish for. You who provided and spent time to observe this study for
the researchers to know and identify their mistakes in terms of grammar that made the
To the researchers also want to thank the participants who gave the most
Nobody has been more important to the researchers in the pursuit of this research
study than their parents. Thank you because you never fail to give the moral and financial
support, unending love and motivation, and the understanding we needed through thick
and thin.
The researchers also place their sincere gratitude to one and all, directly or
indirectly, who have offered and lent their helping hand in this process.
TABLE OF CONTENTS
Title Page
Approval Sheet 3
Acknowledgement 6
Abstract 4
Table of Contents 7
CHAPTER I: INTRODUCTION 8
Definition of Terms
Research Design
Participants
Instrument
Data Collection
Data Analysis
REFERENCES
APPENDIX A: Questionnaires
CHAPTER I
INTRODUCTION
individual’s overall. The World Health Organization (WHO) defines health as a “state of
complete physical, mental, and social well-being, not merely the absence of disease.” An
ancient Greek physician, Herophilus once said, “When health is absent, wealth is
useless.” Thus, the protection of it is a challenge. What we eat is the most influential
factor that affects our health. Food is the provider of energy, vitamins and minerals for
maintaining our bodies homeostasis, however, food is also the reason of various illnesses,
Williams: “health requires healthy foods”, Robert Urich: “Healthy outside starts from the
inside”, and “Tell me what you eat and I’ll tell you who you are.” said by Jean Anthelme
Brillat-Savarin, these statements prove that food plays a big part to human wholeness.
Today the concept of healthy living is found, daily exercise along with proper
diet. According to Fit Kids (2014), healthy eating is consuming the right quantities of
food from all group in order to ensure an individual’s body is appropriately nourished and
capable of functioning appropriately, dependent on lifestyle and activity levels. Fruits and
vegetables play an important role in a balanced diet. It is the best alternative supplement
in developing a healthy well-being. In believe that fruit and vegetables are rich in
essential vitamins and minerals like fiber that is fundamental in losing and maintaining
weight. We may think that fruits and vegetables are already advantageous with the fact
that they are natural, noncompound, with the absence of chemicals on it, but variation of
fruits and vegetables are food that are grown or made without the use of artificial
chemicals or pesticides, food that are produce from organic farming. According to U.S.
Department of Agriculture, organic farming practices preserve the environment and avoid
most synthetic materials, including pesticides and antibiotic. Organic fruits and
vegetables bare benefits to both environment and human beings. According to an article
written on the web page named Help Guide, Organic fruits and vegetables are most often
fresher because it doesn’t contain preservatives to make it last; it is better for the
environment as its farming reduce pollution, conserve water, reduce soil erosion, increase
soil fertility, and use less energy. Farming without pesticides is also better for nearby
birds and animals as well as people who live close to farms. But an article of Nutrition
Fact contradicts the thought stating that being organic doesn’t mean the products are
always healthy. You can now buy pesticide-free potato chips, junk food is still junk food
even if it was produced organically. Most of the time consumers disregard if the product
fertilizers. Organic fruits and vegetables are uncommonly sold and bought by consumers
In the Philippines, vegetables are considered a cheap nutritional source. But going
organic for them is high-end. Organic foods and farming are uncommonly bought simply
the fact that it is more expensive than conventional one. Concluding with the
consideration of our current economic status, consumers probably will not purchase
organic product unless the pricing and supply stability conditions are met.
The consumers oftenly neglect checking if the product is organic as they assume
that its labeling is only use for more effective marketing strategies. Admittedly, there is
no clear and strong justification that organic vegetables are healthier or safer. But former
studies supports the perception of its conviniency. Some are confuse of its labeling and
claims that results to their perception that it is unnecessary. Vendors are not exempted
with this benightedness, they don’t bother to distinguish the products authenticity unless
stated by the producer. But vendors should be responsibly aware for the reason that they
are accountable with the consumers’ health. The researchers wants to focus to the
vegetables. The researchers chose Candaba to conduct the research for the fact that
Candaba is one of the biggest towns in Pampanga consequently has a large population
To the vendors, the study aims to inform them regarding organic vegetables, to enlighten
them that organic vegetables can be an advantage and disadvantage. The study wants to
help the vendors to increase their understanding in link with organic vegetables. Selling
vegetables and other food products should be properly and cautiously examine
beforehand as the consumers’ health is at risk. This study clarified if selling organic
To the consumers, vegetables they buy have their variance, in terms of quality and other
characteristic. Therefore, they must be well-informed and meticulously check this claims
before buying.
particularly of foods but are they aware of the foods content and characteristic? Are the
vegetables they consider healthy are really healthy? Are they aware of the diversity of
This study identified the awareness of Candaba public market vendors toward
organic vegetables.
The researchers limited this research only to vendors in Candaba public market.
This study investigated if organic vegetable sounds to the ears of Candaba vendors’ in
Candaba public market or are they acquainted with it. The propound study will consider
every facts and opinion that is linked to their awareness concerning of organic vegetable
of the Candaba public market vendors. The case study also identify the vendors of
organic vegetables in Candaba public market and the beneficial of it to their business. It
also includes the pros and cons of selling organic vegetable to the vendors in Candaba
public market. The study will reflect a detailed brochure to influence and enlighten more
Definition of Terms
For further understanding and clarification, the terms used in this research is
Artificial – not natural or real; made, produced or done to seem like something natural.
process.
Healthy Living – the practice of eating right amount of healthy foods and having an
active lifestyle.
Organic - refers to the way agricultural products are grown and processed
Organic Farming - is a method of crop and livestock production that involves much
more than choosing not to use pesticides, fertilizer and genetically modified organisms.
Organic Vegetables – vegetables that are produced by methods that comply with the
Public Market –is a year-round, carefully crafted, intentional and diverse medley of
Vendor - a person or company offering something for sale, especially a trader in the
street.
CHAPTER II
METHODOLOGY
The researchers used the method of case study to evaluate the awareness of
Candaba public market vendors regarding organic vegetables. This qualitative research is
a pure research with the goal of giving a in-depth, detailed narrative report of the
Candaba public market vendors behavior and experiences in linked with organic
vegetables. The researchers used in-depth interview to get data as the research technique.
going to the proper interview, the researchers gathered thoughts and specific question to
be ask that may lead to the answers that our research seeks to find. Then, the researchers
will look for vegetable vendors in Candaba public market without the consideration if
what they sell is organic or not. After looking for five (5) vegetable vendors the
researching will ask for permission to get an interview, if permission is granted then the
interview should start. In the interview recording and taking account of the answers and
Research Design
described the awareness of Candaba public market vendors toward organic vegetables.
research that collects and works with non-numerical data and that seeks interpret meaning
from these data that help us understand social life through the study of targeted
populations or places.
small group of individuals. Such studies are typically qualitative in nature, resulting in a
how or why. Case studies are commonly used in social science research and educational
settings. According to a writer, Merriam (1998), the case study does not claim any
specific data collection methods, but “focuses on holistic description and explanation.”
Our research is a case study as we narrowed down and analyze the awareness of the
vendors in Candaba public market regarding organic vegetables. The researchers explore
and describe the said phenomenon. The researchers also unraveled how does the
awareness of vendors about organic exist in the real world. This study can also be a
Participants
participants to select from are the vendors, specifically vegetable vendors, for the reason
that the vendors are responsible for the information and authenticity of their product. The
researchers chose Candaba public market to conduct and select participant considering
the town’s large population that correspond to high demand on vegetables gave the
researchers only pick out participant from the group of the vegetable vendors of Candaba
Instrument
The researchers used a carefully crafted questionnaire that only includes what is
necessary to narrow down the information to get from the participants. The same
Data Collection
In accomplishing the data collection process, there are particular procedures that
about the research. Then, the researchers made a guide questions and provide a copy for
the key participant/s. Next, the researchers scheduled the interview. After that, the
researchers recorded the interview and took down the answers and important details.
Data Analysis
The researchers conclude the participants answer by aligning it with the purpose
of this study. The answers are filtered and useful information is extracted to end up with
the result to discover the research aim. The raw data, the researchers’ collected is
transformed to more specific and useful information for the researchers to use.
REFERENCES
WHOQOL: Measuring Quality of Life:
http://www.who.int/healthinfo/survey/whoqol-qualityoflife/en/
Shiela Mahusay (2017), Never Suffer from Gout Again! Foods to Eat and Foods
avoid/
https://self-esteem-lifeskills.weebly.com/lsquorsquoa-healthy-outside-starts-from-
the-insidersquorsquo-robert-urich.html
CHAPTER III
The previous table represents the answers of the respondents about their
saying that organic vegetables are vegetables that are grown without the using of
chemical. In addition, P1 and P7 describe that growing organic use animal manure and
rotten vegetables as fertilizer. P3, P6, P8 and P10, sites some example of organic
vegetables that are primarily wild vegetables or those vegetables that just suddenly
Have you No, our customers Rarely, like They don’t ask No, because all No. I haven’t.
encountered a here in Candaba people with but I sell some of the
consumer are unaware of this illnesses like organic consumers here
asking about term but in Sta cancer, that vegetable. inspect the
organic Ana, I experience their doctor vegetables by
vegetables? once. They requires them to its outside
How do you disregard this buy foods with appearance.
respond? characteristic as no chemical.
long it’s
vegetables.
The table above is about the experience of the participants with the consumers’ regarding
organic vegetables. According to P1, P4, P6, P7 and P8 most of their consumers are not familiar
with organic. In additionP4, P7 and P8’s buyers only examine the outer appearance without the
consideration of this label. Additionally, with P2’s consumers rarely ask specifically people with
strict diet plan that requires less chemical. P3, P5, P9 and P10 haven’t experience encountering
Have you Yes, for the No, because as I Yes, actually I No, I am also a No, some
considered consumers it’s said only few sell some organic vegetable supplier
selling organic good for their demands it and vegetables farmer and it’s recommends it
vegetables? body because it importing it because I am the impossible but it’s
Why? contains no maybe a risk. only one who now to farm expensive, it
chemical, but for Though it has plant them it has vegetables double the
us vendors its advantages to the no capital, but without price of those
disadvantage is buyers, some I also buy pesticides and who has
the slow process especially to them but they’re chemical chemicals, as
of growing and those people cheap. because of these organic
mostly they with cancer and parasites that are carefully
possess worms are forbidden will them away grown with
because of the with chemicals and it won’t special
lack of and fats etc. grow into a fertilizers,
preservative. good crop that man-made
is a big fertilizers.
disadvantage
to us vendors.
Table 3 indicates the participants responds that reflected the conveniency and
have considered selling organic vegetables for the reason of that these are not only good
for consumers’ health but also requires minimal amount of capital and are actually can be
farmed in your backyard. Contradicting, P5 said that organic vegetables cost double the
price of the inorganic ones. While P2, P4 and P8 have no plan in selling organic
vegetables since it has a low demand from the consumers, and they only sell what is
marketable. P7 and P9 may actually sell organic vegetables if there will enough supply.
P10 haven’t heard a recommendation of organic vegetables form the suppliers so she said
no.
CHAPTER IV
Organic vegetables are chemical free vegetables; from pesticide, chemical fertilizer
market knowledge toward organic vegetables. Based on the data gathered, only half of
our participants are aware of what really are organic vegetables, half have their false
perception regarding it. Generally they perceive that organic vegetables are those that are
grown without the use of fertilizer which is practically untrue, organic vegetables use
fertilizers, organic or natural fertilizer like animal manure and perish vegetables. They
presume too that organic vegetables are mainly locally farmed vegetables or those who
can be planted and pick by the vendors themselves which is partially true if the use of any
chemical is deducted. In the term of the characteristic they have given some accurate
description of organic vegetables; like black marks along the skin that indicates the lack
of pesticides and holes as well that are cause by vegetable eating worms. Fast perishing
vegetables are also said to be organic since the absence of artificial preservatives is
observed. Hypothetical, the awareness of the consumer is a big factor to the awareness of
vendors; after all of course the vendors will only sell what the consumers demand and ask
for but the costumers disregard this label. Also, vendors in Candaba public market are
disbelieving that farming now a day cannot be done without the use of such chemical
taking account of the pest that might destroy the vegetables and the consumers want of
advantage; good for the health, prevent illnesses cause by food intake. Also, the
researchers found out that selling organic vegetables is somehow beneficial to some
vendors in Candaba public market as it only need minimal amount of capital and can be
farmed in your own backyard. However, though it very helpful and has a numerous
benefits, it also has some downsides to the some vendors; importing organic vegetables is
double the price and takes a lot of time to grow than the inorganic ones. On the other
hand, many of the vendors aren’t aware of what is organic vegetables because they only
sells vegetables without knowing if it is nutritious or has a chemical, the reason for that
thought is the buyers only base on the appearance if it is good in shape and looking fresh.
In this study, the researchers found out how deep is the awareness of the vendors of
Candaba, Pampanga toward organic vegetables and the positive and negative effect of
selling it.
Recommendation
Due to the outcomes identified from the entire process of the study, the following
Vendors
vegetables the import and sell, as their customers’ health is on their hand. Vendors should
remember to always be cautious in choosing the kind of vegetables they sell as smallest
fault pointed out by the consumer can affect their business a lot. Moreover, they mus gain
the trust of the consumers by selling consistently authentic vegetables. Vendors must be
veracious with their product and service in order to gain customer trust.
Consumers
Along with the vendors, consumers must be the most well-informed of the
product’s quality they will buy. In buying vegetables they should be meticulous not just
in the means of appearance but its essential quality like its nutrition facts.
Future Researchers
The researchers can recommend to the future researchers that they be accountable,
smart and considerate with this research topic because this topic is relevant in today’s
society. The researchers also entrust the future researchers to add additional information
APPENDIX A
QUESTIONNAIRES
This Questionnaire is designed for the research purpose. The information collected will
not be used for any other uses. We appreciate your cooperation and help.
2. Have you encountered a consumer asking about organic vegetables? How do you
respond?
-
__________________________________________________________________
______
__________________________________________________________________
______
3. Have you considered selling organic vegetables? Why?
APPENDIX B
RESEARCHERS’ PROFILE
ACADEMIC BACKGROUND
PERSONAL INFORMATION
ORGANIZATION
I hereby certify that all information mentioned above is correct and true with the best of
my knowledge
Winter Kyle R. Dizon
Researcher
ACADEMIC BACKGROUND
PERSONAL INFORMATION
ORGANIZATION
I hereby certify that all information mentioned above is correct and true with the best of
my knowledge
John Edwin B. Sigua
Researcher
Aarhon R. Castro
San Joaquin, Sta Ana, Pampanga
Contact #: +63956 0939 382
Email: castroraarhon@yahoo.com
ACADEMIC BACKGROUND
Secondary (Senior) : HOLY CROSS COLLEGE (Grade 11)
Sta. Lucia, Sta. Ana, Pampanga
2018 – Present
Secondary (Junior) : HOLY CROSS COLLEGE
Sta. Lucia, Sta. Ana, Pampanga
2013-2018
Primary : Sta. Ana, Central Elementary School
Sta. Lucia, Sta. Ana, Pampanga
2007-2013
SPECIAL SKILLS
PERSONAL INFORMATION
ORGANIZATION
I hereby certify that all information mentioned above is correct and true with the best of
my knowledge
Aaron R. Castro
Researcher
ACADEMIC BACKGROUND
ORGANIZATION
I hereby certify that all information mentioned above is correct and true with the best of
my knowledge
Gabriel Josh S. Samson
Researcher
ACADEMIC BACKGROUND
PERSONAL INFORMATION
ORGANIZATION
I hereby certify that all information mentioned above is correct and true with the best of
my knowledge
Xennia Bliss Y. Diaz
Researcher
Charles C. Castro
Paroba, San Pedro, Sta. Ana, Pampanga
Contact #: +639366428266
Email: charlescastro740@gmail.com
ACADEMIC BACKGROUND
ORGANIZATION
I hereby certify that all information mentioned above is correct and true with the best of
my knowledge
Charles C. Castro
Researcher
ACADEMIC BACKGROUND
2013-2018
Primary :
2008-2013
SPECIAL SKILLS
PERSONAL INFORMATION
Date of Birth :
Place of Birth :
Age :
Gender : Male
Nationality : Filipino
Religion :
Height :
Weight :
ORGANIZATION
I hereby certify that all information mentioned above is correct and true with the best of
my knowledge
Mark Enrique Y. Miclat
Researcher