Formato benchmarking

Oscar Andres Moreno Quiroga

Angie Paola Laverde Cañón
Leidy Julieth Casas

Agosto 2019.
Sena
Bogotá
 FORMATO BENCHMARKING

MAIN ASPECTS OF MY PRODUCT COMPETITION

COMPETITION
Our make does that the athlete The products of our
Product feels that our clothes are 100% competition are manufactured
anti-transpiration and of various materials brought
comfortable for the run, skip, do of different countries they do
sport, etc. that the athlete feels
comfortable without
transpiration.
The prices our clothes are for the The price of the competition is
Price comfort of the customers of all the most for the person fan of
social stratum. show your “love” for the
sport.
Our sale system is various stores The sales system is same the
Sales systems in the local, platform digital. of ours.

Our payments systems are will The payment system is same

Payment systems with electronics systems as credit the of ours.
cards, money and plan separate
used in a various sports store.
Our advertising is will on pages The advertising is same the of
Advertising like Facebook, Instagram, etc., ours.
also in the newspaper, magazine,
etc.
Our makes will have a promotion The promotion is same the of
Promotion for volume, special date ours.
(anniversary of company and
competition soccer).
The local is will have in Ciudad The location is all country.
Location Bolivar and distribution to our
customer's wholesaler.