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Social Media for

Lead Generation
On a ZERO budget!

@LeadSquared
@mapplinksacad
@reachrishabh

Webinar hashtag: #LSQWebinar

Mapplinks Academy | LeadSqaured


The Way of The Samurai

-Miyamoto Musashi
The Book of Five Rings
The Way to Free PR
The Way to Free PR
The Way to Free PR

That’s 2 Billion USD worth of free PR!


Why Growth Marketing?

The Patience Triangle


The Way of The Growth Marketer
Potential Channels for Lead Generation
10 Growth Hacks for
Lead Generation
from Social Media
Without Running Ads
Growth Hack #1
Twitter Search!
Growth Hack #1

Lead pipeline from today morning!

Search Keyword: “I need a website”


Growth Hack #1
More leads for today!

Search Keyword: (“need a”) AND (“website developer” OR


“website designer”)
Growth Hack #1
Targeted Conversations

Point of Conversation: Website is down


Growth Hack #1
Targeted Conversations

Point of Conversation: Website is down


Growth Hack #2
Influencer Outreach via Twitter
Growth Hack #2
Growth Hack #2

Problem Statement:

• Build awareness around the women’s global hackathon event


• Increase awareness about the gender gap in technology
• Increase registrations
Growth Hack #2

Growth Hack: Influencer outreach through Twitter


Growth Hack #2
Growth Hack #2
Growth Hack #3
User Acquisition
By Swiping Right
Growth Hack #3
Growth Hack #3
Growth Hack #4
Boost App Downloads Using
Influencers + ProductHunt
Growth Hack #4
Growth Hack #4

Identify the Influencer


Growth Hack #4

Do the outreach!
Growth Hack #4

Follow up with a value add!


Growth Hack #4

WAIT FOR IT..


Growth Hack #4
Growth Hack #4
Growth Hack #4
Growth Hack #5
Creative + Link = Combo for
Facebook lead gen!
Growth Hack #5

Upload photos with links to landing pages and


blogs which have generated most leads!
Growth Hack #6
Social Media Contests for
Newsletter Leads
Growth Hack #6
Growth Hack #6
Growth Hack #6

Announce winners via your newsletter!


Growth Hack #7
Pin to Top!
Growth Hack #7

Analyze posts that generate the most leads and pin


them to the top of the page feed or Twitter profile
Growth Hack #8
Add “Click to Post / Tweet” to blogs and
landing pages which generate most leads
Growth Hack #8

Use this in landing pages too!


Growth Hack #9
Include Automated Direct Messages on
Twitter
Growth Hack #10
LinkedIn SlideShare + Lead Forms
Thank You
Questions?
@LeadSquared
@mapplinksacad
@reachrishabh

Webinar hashtag: #LSQWebinar

Mapplinks Academy | LeadSqaured

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