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KEY TERMS
Business Intelligence: Sets of tools and technolo-
gies designed to efficiently extract useful information
from oceans of data.
Data Analysis Techniques: The technique to
analyze data such as data warehouses, OLAP, data
mining.
Data Mining: The nontrivial extraction of implicit,
previously unknown, and potentially useful information
from data and the science of extracting useful informa-
tion from large data sets or databases.
Data Warehouses: The main repository of an
organization’s historical data, its corporate memory. It
contains the raw material for management’s decision
support system. The critical factor leading to the use
of a data warehouse is that a data analyst can perform
complex queries and analysis, such as data mining, on
the information without slowing down the operational
systems.
Knowledge Management: Manage knowledge in
an efficient way through knowledge externalization,
sharing, innovation, and socialization.
On-Line Analytical Processing: An approach to
quickly providing answers to analytical queries that
are multidimensional in nature.
Qualitative Data: The data extremely varied in
nature includes virtually any information that can be
captured that is not numerical in nature.